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Using of Marketing Tools in Chosen Retail Subject
BUCHTOVÁ, Tamara
The state of using of marketing tools was analysed in a picked retail subject and an improving of the present state of marketing tools in the chosen retail subject was suggested. The quantitative research have been done in the form of quetionnaire and qualitative in the form of detailed study. The situation of exquisite retail dealer was investigated in the form of detailed study.
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The Establishment and Management of a Small Enterprise
HRNČÍŘOVÁ, Jarmila
This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.
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Market analysis of CPM aplications for SME
Mimra, Tomáš ; Novotný, Ota (advisor) ; Maryška, Miloš (referee)
Business Intelligence is one of the fastest growing areas of computer science. Corporate Performance Management (CPM) is often referred as next-generation of Business Intelligence (BI). Recently leading vendors of BI and CPM software and applications were primarily engaged in creating products for large enterprises and corporations. However, now they have also started to aim at the segment of SMEs (small and medium enterprises). This thesis analyzes the CPM market in segment of small and medium enterprises. Introductory part deals with my own research. This research was conducted on a sample of firms from SME whose business activities are within the same industry. The research focuses on the expectations and demands from reporting tools and CPM applications. The second half of the chapter is evaluating the information obtained, which will serve in the next section. The second part introduces principles of corporate performance management (CPM), describing the basic functionality that CPM applications cover and showing which added value is offered to companies. Furthermore, this chapter focuses on market analysis and identification of the main vendors of CPM applications for small and medium-sized businesses. The final part of the chapter defines criteria for evaluating CPM tools for reporting. The final part of diploma thesis has a practical character. It describes installation and setting up BI/CPM suite of applications from two chosen vendors and shows possibilities in their tools for creating reports. Finally these reporting tools are compared by predefined criteria from the previous chapter.
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Analysis of free / open source software deployment in small and medium enterprises
Koubek, Karel ; Lorenc, Miroslav (advisor) ; Žebrák, Miroslav (referee)
The here presented thesis deals with an evaluation of possible deployment of free / open source software in small and medium enterprises. In the introductory theoretical part fundamental concepts, specifics of software licenses and availability of free alternatives to commercial software are discussed. In the following practical part an analysis of the total cost of ownership of two variants is performed - one utilizing only free software, the other utilizing only generic commercial software.
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Analýza vlivu malého a středního podnikání na regionální konkurenceschopnost
Kudělková, Jarmila ; Wokoun, René (advisor) ; Krejčová, Nikola (referee)
In my bachelor thesis I focus on the significance of small and medium-sized enterprices business making within both the European Union and the Czech Republic. The legislature regulating the support of small and medium-sized enterprices is noted along with the institutions providing financial support in a form of various grants. The support of small and medium-sized enterprices is elaborated on both European and national scale. The essence of the work is the analysis of mutual interactions of small and medium-sized enterprices making and factors of the regional development, which influence the regional competitive advantage.
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Methods of hedging currency risks with application to small and medium enterprise
Hrbáček, Tomáš ; Brůna, Karel (advisor) ; Blaheta, Petr (referee)
The bachelor thesis is primary focused on methods and possibilities of hedging currency risks, whereas in the second part this risks are specificated to currency risks of small and medium enterprises. The thesis follows theoretical separation of foreign exchange exposures to transaction exposure and economic exposure. The translation exposure is not mentioned, because is irrelevant in sector of small and medium enterprises. The thesis contains the outline of possible hedging methods of transaction exposure (external, internal methods) and economic exposure. Analysed subjects in second part are two czech companies from sector of SME, which were established in 1995 and are exporting to foreign countries. The first company deals with firewood, produces and completes clapboard's roof, the second produces blankets, pillows and fillings for sofas. The analysis targets the historical process of competitiveness in background of czech crown's appreciation, exactly to economic exposure. The companies are not hedging their transaction exposures. Finally, the thesis evaluates actual situation of foreign currency exposure and suggests possible solutions, e.g. establishing a new office in abroad.
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Business Plan SMEs
Celbová, Monika ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The study presents a business plan for a firm which offers fishing services. The study consist of a theoretical part and a practical part. In the theoretical section the small and medium enterprises are specified, especially the family business and there are characteristics of the form, structure and terms of the business plan. The practical section focuses on elaboration of the business plan for the particular firm. It includes description of all activities, market analysis, financial plan, SWOT analysis, break-even point analysis and potential risks. As a result the study provides an examination of a feasibility of the business plan.
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Prospects for financial support for small and medium enterprises in the Czech Republic
Cibulka, Ján ; Kalínská, Emílie (advisor) ; Čajka, Radek (referee)
The Bachelor thesis describes chosen possibilities of available financial support for small and medium enterprises in the Czech Republic. It gives an overview of the importance of small and medium enterprises and analyses specific trends in different areas of its economic importance. The thesis explains the system of financial support in general as well as the specific cases of the European Union and the Czech Republic. It describes accessible support programmes for Czech small and medium enterprises. The thesis also evaluates the efficiency of financial support based on chosen data and identifies possible improvements for the next period.
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The comparison of small and medium-sized enterprises support in Czech Republic and Slovak Republic
Klačková, Katarína ; Kešner, Martin (advisor) ; Slížik, Dušan (referee)
The diploma thesis deals with the topic of supporting small and medium-sized enterprises. The objective of the thesis is to compile a summary of institutions concerned with business support in Czech Republic and Slovak Republic and compare certain types of business support in both countries. The first chapter clarifies the basic terms, shows definitions of micro, small and medium-sized companies according to different institutions and explains how small and medium-sized companies contribute to the economy of Czech Republic. The second chapter deals with institutions that are concerned with business support and support programmes financed from a state budget in Czech Republic and in Slovak Republic. Particular institutions provide enterprises with informational, material and financial support and are focused differently according to the purpose of their foundation, specific business segment they deal with or activities they perform or services that they provide. The third chapter is focused on business support from the European Union. The most important business support programme in Czech Republic is Operational Programme Enterprise and Innovation and in Slovak Republic Operational Programme Competitiveness and Economic Growth so the greatest attention is oriented on these two programmes. The fourth chapter deals with certain types of business support and compares their focus and results in Czech Republic and Slovak Republic. The comparison is made between particular types of support (e. g. indirect support, microloans), between specific groups of entrepreneurs (e. g. businesswomen, starting entrepreneurs) and particular business activities (e. g. export, business presentation). The conclusion reviews the results of the thesis and gives an advice which country has more favourable conditions for starting a business.
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True and fair view of accounting of SMEs
Laboutka, Marek ; Randáková, Monika (advisor)
This bachelor work is about quality of accounting of SMEs in Czech Republic and about selected deficiencies of entrepreneurial entities, which appear in accounting of SMEs most often. At the end of my work is made a proposal of solution of current quality of reports of SMEs.
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