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Creative thinking and it's support in managerial practice
Dvořák, Radek ; Franková, Emilie (advisor) ; Hubinková, Zuzana (referee)
The presented thesis deals with creativity, creative thinking and its support in managerial practice. Creative thinking and innovations are very sought after these days, that's why it is important to understand how they relate to corporate governance and how management should support their employees in this field. The goal of this thesis was find out, how analyzed company supports creative thinking of their employees and how management contributes to creating an environment that supports creativity. To fulfill the goal of the thesis, research was undertaken in the form of analyzing the company's documents, observation, interviews and a questionnaire. Based on the discovered results, it will be possible to identify the current state of the company and then put together recommendations and proposals for changes. These changes should be helpful to improve creativity amongst employees and hence improve the company's economic effectiveness.
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Creativity and its research
Kušičková, Lucie ; Pstružina, Karel (advisor) ; Vaněk, Jiří (referee)
The thesis deals with the topic of creativity, which is considered to be an integral part of human life and is often perceived as one of the major prerequisites of successful individuals on both professional and personal levels. The first few chapters are dedicated to human creativity from a theoretical point of view. They summarize all up-to-date knowledge concerning this topic and focus on research in this area. This later became the basis of my own research project I am presenting in this work. The following chapters are directly dedicated to the executed research project, which is analyzed in terms of its structure. The area of research and its goals are specified and introduced here. I then characterize the involved respondents, the proposed methodology and explain which feature or area of creativity they deal with. I then further explain the evaluation method of the collected data. As part of the output evaluation I pointed out interesting facts obtained through the research and formulated a hypothesis, which observes a certain tendency to creativity in relation to the chosen field of study.
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Utilization of the role of a nurse as a decision-maker in practice in connection with provision of quality nursing care
STEHLÍKOVÁ, Jaroslava
The thesis attempts to outline the extent to which the decision-making role of nurses is utilized, and the main factors that affect decision-making of nurses within the scope of provision of nursing care. The research has found out that nurses utilize their decision-making role to an insufficient extent hence the sense and purpose of decision-making must be emphasised again. This task may be assumed by managing nurses. Managing nurses may also contribute by more effective defending of competences of nurses. From the factors needed by nurses for effective decision-making, attention should be paid particularly to education. It is necessary to make possible for nurses to extend their knowledge and thus to obtain theoretical insight (e.g. in respect of decision-making) to be used by them while providing care to a patient/client.
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Guerilla marketing and its use in the culture
Šafaříková, Kateřina ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
Master's thesis deals with guerilla marketing as one of the innovative ways how to promote. The theoretical part describes main characteristics and situation in the Czech Republic (including legislative regulation related to this topic and examples of campaigns). The practical part focuses on guerilla and its use in culture events like film, music festivals or books. It analyses a few campaigns, evaluates relevance of using this instrument and tries to find out what these campaigns have in common and what is different. Culture is creative and successful campaigns should be creative as well, which is confirmed by analysis.
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Kreativita v mediálním plánování
Pošepná, Tereza ; Puchýř, Milan (advisor)
Úvod do problematiky mediálního plánování, marketingová strategie a mediální plánování, proces mediálního plánování, brief, tvorba strategie, faktory ovlivňující výběr médií, lokality a načasování kampaně, mediální ukazatele, post-buy analýza, kreativní mediální strategie, trh telekomunikačních služeb v České republice, plánování médií pro společnost Vodafone, použití alternativních médií v re-brandingové kampani
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Possibilities of employees creativity development in selected organization
Pochman, Martin ; Franková, Emilie (advisor) ; Lukeš, Martin (referee)
This diploma thesis deals with the creativity and the options of its development. Creativity is part of everyday human life. The prosperity of any business organization depends on its innovative capabilities. The main source of innovation are company employees, especially those who raise most the creative potential of the company. A partial goal of this work is to theoretically describe the topic of creativity and its importance for business organization. Theoretical pieces of knowledge in area of creativity are followed by their practical application in concrete organization. The main objective of this thesis is to analyze the creative environment of the selected company. This company is a market leader in dairy products in the Czech Republic. Necessary informations to determine the strengths and weaknesses of the company in the area of creativity were obtained by the method of interview and questionnaire On the basis of received informations are suggested personal recommendations to the company.
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Richard Florida's Creative Class theory
Katakalidis, Thomas ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
The aim of the thesis is to introduce Richard Florida's Creative Class theory and the way we measure the Creativity Index or the indicator of creative environment and urban or region development potential. The thesis concerns creativity as a factor of the progress of society in the course of history and as well evaluates the approach to creativity today. Florida's theory is examined and some possible imperfections that can occur while measuring the Creativity Index are shown. Both academic and non-academic critiques on the subject are discussed.
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Zadejte název práce
Selep, Ján ; Bartoň, Petr (advisor) ; Bolcha, Peter (referee)
Creative Commons (CC) organization released in 2003 six licenses, which take part of the copyright protection and let other parts fall in the public domain. Consequently, they lower the price of works for future works (inputs) and as an outcome increase creativity and number of works created. On the other hand, CC licenses can serve also as a substitutes to the pure copyright. This thesis examine the impact by analysing United States copyright registration and CC linkback data. The results show insignificance of CC licenses impact on pure copyright licenses. Based on the results I found weak evidence for complementary relationship between the two. Finally, I show that there is no difference between the types of CC licenses as an determinants of number of pure copyright licenses.
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Application of creative activities as part of the socialization of young adults serving a prison sentence
JANSKÁ, Dagmar
This thesis focuses on art activities as part of the socialisation of young adult prisoners within a social work setting. It is divided into two parts: theoretical and practical. The first part defines some basics terms, the characteristics of the target group with an emphasis on the prison sentence and activities necessary for incarceration. It also delimits pedagogy and the pedagogical disciplines related to imprisonment. Also in the theoretical part concepts connected with art activities are divided: art and socialization and their meaning in human life. The practical part was carried out in the prison in České Budějovice and was focused on young adults serving sentence. The knowledge from the theoretical part was applied with particular reference to the author´s project: ?Putování malého prince?, which was focused on the development of creativity and cooperation in the framework of socialization. It offers one of the possibilities how imprisoned people can spend their free time meaningfully.
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Possibilities of creative activities in the free time education (comparison of country and town)
MRÁZEK, Luboš
The work deals with the definition of the creativity and creative activity conception, defining of the subject, functions and aims of free time education. Furthermore, with the personality of free time teacher and his roles in the interaction with children and young people. The main topic is creative activities in the education of free time. The work defines the area of creative activity on the basis of hobby activities. After implementation of these areas provides the basic types of free time institutions. Finally, the work provides a comparison of options for creative activities in a country and a town.
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