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City Library in Michalovce
Jenčiková, Zuzana ; Mašek, Radomír (referee) ; Marek, Jiří (advisor)
Reconnection of the city structure of Michalovce, which appears to be historical and contemporary at the same time. The resolution of the problem with parking in the town. New cultural institution hand in hand with public space. The addition of city functions, the revitalization of the city park’s character and creation of the option for living in the town.
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Cultural supply of Prague 7 City District – Art District 7
Vlasatá, Anežka ; Malcová, Zuzana (advisor) ; Hucková, Barbara (referee)
The thesis examines the current cultural supply of Prague 7 City District and the project Art District 7. The first part includes the description of the area of Prague 7 City District from a geographical, historical and demographic perspective. The principal chapter of the theoretical part is concerned with an analysis of the cultural institutions at work in the aforementioned area, supplemented with a financial analysis of particular cultural institutions. The theoretical part also scrutinizes the cultural funding provided by the Prague 7 City District. The practical part of the thesis focuses on the project Art District 7 which unites culture providers active in the area and officially declares Prague 7 City District as a cultural district. The project is depicted in its entirety in the practical part, beginning with the preparatory phase and concluding with the very realization of the project. The purpose of the research is to define the advantages resulting from the project, with the research founded on personal interviews with selected cultural providers, an employee of IPR Prague who participated in the preparations of the project and the city councillor for culture and neighbour relations of Prague 7 City District.
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City Library in Michalovce
Jenčiková, Zuzana ; Mašek, Radomír (referee) ; Marek, Jiří (advisor)
Reconnection of the city structure of Michalovce, which appears to be historical and contemporary at the same time. The resolution of the problem with parking in the town. New cultural institution hand in hand with public space. The addition of city functions, the revitalization of the city park’s character and creation of the option for living in the town.
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Analysis of Resources of the Cultural Institution
Nováková, Marie ; Vávrová, Hana (advisor) ; Boukal, Petr (referee)
This bachelor thesis is focused on analyzing the financial, tangible, intangible and human resources of the cultural institution Museum Kampa -- the Jan and Meda Mládek Foundation for the period 2003 - 2012. The theoretical part is focused on the non-profit organizations' approach and the environment of cultural institutions to which category Museum Kampa -- the Jan and Meda Mládek Foundation belongs. The theoretical part describes the legal status of non-profit organizations in the Czech Republic and focuses on the description of the possible resources of the organization and especially on the acquisition of these resources by them. The theoretical part also deals with methods of analysis of the organization's resources, which are then used in the practical part. The practical part is focused on describing the specific financial, tangible, intangible and human resources of the museum and it is also performed in the horizontal and vertical analysis of resources and summary analysis using models BAMF and KAMF *. The work also compares trends in the field of action and contains recommendations for further development of the organization.
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Promotion and marketing strategies of the cultural institution Chodovská tvrz
Tomšíčková, Tereza ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee)
In my paper I present marketing and promotion of activities of a non-profit organization Chodovská tvrz. The theoretical part deals with the definition of marketing in general and then analyzes the specifics of the application of marketing in non-profit sector. The theoretical part is closed by the chapter dealing with the general characteristics of the local culture. The practical part of this work presents the history and current situation of Chodovská tvrz. Other chapters deal with the marketing and Public relations of this institution. Then the work states the structure of the budget for marketing and focuses on specific marketing approaches for individual projects and tries to give recommendations for improvement. The last part characterizes local cultural environment of the institution.
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New model of cultural center
Kašpárek, Ondřej ; Hucková, Barbara (advisor) ; Melenová, Kateřina (referee)
Culture and Art have, without a doubt, always been major development factors for people and the society as a whole. However, there is no effortless access for everyone or everywhere. This Thesis is focused on the phenomenon of the multifunctional cultural center as an institution developing and initiating cultural and communal life in a region or in a smaller regional city with no cultural infrastructure or background. The first part deals with the discursus of the contemporary cultural centers. Apart from the management issues of the centers, this Thesis handles their work with their target groups as well as their today's mission and activities, which all make these institutions unique. The short summary of the Czech culture centers typology is included; it maps their basic forms in the Czech Republic. The Thesis is ended with a factual proposal of a new multifunctional culture center, which puts the cultural awakening of the citizenry to a more creative way of life with a sense of belonging as its main priority.
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