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Corporate volunteering and its application in the Czech environment
Raizerová, Martina ; Plášková, Alena (advisor) ; Halasová, Lucie (referee)
This master thesis focuses on corporate volunteering as a specific area of corporate social responsibility. It compares examples of corporate volunteering projects implemented in the Czech environment and explores possibilities for further development. In addition to greater depths it is dedicated to corporate volunteering at ABB Czech Republic. The master thesis comes from my own experience during a working in ABB Czech Republic for last three years. The aim of this study is to monitor corporate volunteering programs and their comparison with other companies on the Czech market, employee motivation for these activities, finding the right communication channels for voluntary activities and based on the information find new possibilities of corporate volunteering.
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Use of corporate philanthropy to strengthen the brand value
Nováková, Veronika ; Zamazalová, Marcela (advisor) ; Vyhnánková, Klára (referee)
The theses works with company social responsibility in a banking sector, it's reporting and with a way it influences total brand value. The theoretical part is focused on description of social responsibility and company's philantropy with a emphasis on it's benefits for a company. Special parts are dedicated to possibilities of brand value evaluation and also to a new EU directive on non-profit report. Practical part of the research is focused on Česká spořitelna, her activities in the field and it's management. The author measures an influence of ČS CSR activities on general brand awareness among both groups employees and customers. The author uses explorative probe. The author also offers some recommendations for more effective CSR management and it's use for brand value strengthening based on the results of the research.
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Corporate Social Responsibility
NOZAROVÁ, Věra
This diploma thesis deals with the concept of Corporate Social Responsibility (CSR). In the theoretical part of the work are defined key concepts which are for explanation of Corporate Social Responsibility very important and with which makes up an integral part. In the theoretical part are therefore more described concepts such as CSR, stakeholders, corporate philanthropy or CSR filter. It also includes the definitions of the necessary standards, principles and entities to which CSR concern, and plays a significant role within it. In the practical part was the main aim the analysis of social corporate behavior and it?s outcomes in the economic, social and environmental sector in the company Tesco Stores ČR a.s., which author chose as the key for this work. A partial aim of the practical part of the work was the draft measures to the improvement of CSR in the company based on gained knowledge.
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Corporate social responsibility
Priesterová, Lucia ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main goal of this Diploma thesis is to find out, on the basis of research, how the companies from Czech and Slovak Republic perceive and apply in praxis the concept of corporate social responsibility. The work consists of theoretical and practical part. The theoretical part is included in the first three chapters. The first chapter defines the term CSR and illustrates the historical development of social responsibility. The second chapter presents various theories and approaches in the area of CSR, describes the main as well as alternative concepts of CSR, advantages and disadvantages for the firm which decides to behave socially responsibly. It also mentions the approach of the European Union and the debate if the concept of CSR should still remain voluntary. The third chapter is focused on CSR in the company's praxis. It describes the pillars of CSR, explains the terms like corporate ethics or corporate philanthropy as well as the instruments for measurement and evaluation of corporate social responsibility. The practical part is contained in the last fourth chapter. It follows the done research among the companies from Czech and Slovak republic which main aim is to find out if there exist some differences in approach to CSR among the companies on the basis of their owner's structure, size or branch of enterprise. Consequently, the conclusions about the posture and an approach of Czech and Slovak companies are done from the results of research. It also emphasizes the areas where the companies do very well and areas where exists a space for an improvement.
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Does It Pay Off to Be Socially Responsible Corporation?
Pazdera, Martin ; Chalupníček, Pavel (advisor) ; Brožová, Dagmar (referee)
This paper examines the hypothesis of profit motivated corporate philanthropy. More general phenomenon of corporate social responsibility and corporate philanthropy as its part are described. Potential scenario of positive impact of corporate philanthropy on corporate financial performance is presented. In the analytical part of this paper, the impact of corporate contributions on profitability is measured. I use data for 89 Czech corporations. Dataset is based on the Top Firemní Filnatrop ranking list made by Czech Donors Forum. Lag of corporate philanthropy variable is used to solve causality problem. Although the outputs of differently specified models vary, the results of econometric analysis indicate no significant impact of corporate philanthropy on corporate profitability. Some flaws and limitations of my analysis are also discussed.
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Korporátní filantropie v České a Slovenské republice
Svítková, Katarína
This study explores the characteristics of corporate charitable behavior in the Czech Republic and Slovakia. It is the first quantitative study for transition economies, analyzing data from surveys for 577 and 162 firms over three (2001-2003) and five (2001-2005) years in the Czech Republic, and for 152 firms over four years (2001-2004) in Slovakia, and the first study that distinguishes different channels of support, namely, sponsoring and giving.
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