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Evaluation of the Economic Situation of the Selected Private Corporation and Proposals to its Improvement
Chlubnová, Lucie ; Šoustková, Alena (referee) ; Pernica, Martin (advisor)
This diploma thesis mainly focuses on the assessment/evaluation of external and internal surroundings/environment of a specific company between years 2012 and 2016. The first part of these defines theoretical constructs that are then applied in the practical part of the thesis. The external environment was analyzed using PESTLE analysis method and the Porter's Five Forces model. The financial analysis from 2012-2016 was used for the analysis of the internal surroundings. Based on the overall assessment/evaluation of the company surroundings/environment the author applies SWOT analysis and proposes several steps for the improvement.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Plottová, Sylvia ; Pokorný, Michal (referee) ; Zinecker, Marek (advisor)
The aim of this thesis is to asses the financial situation of a company based on the results of financial analysis and to present proposals for improvements in problem areas. The thesis is divided into three parts. In the first part were collected theoretical knowledge and procedures necessary to understand the nature of financial analysis. The second part applies the theoretical knowledge and assess the situation in the given company. In the third part of the work are then presented recommendations for improvement of a problematic areas.
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