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Analysis of the Selected Firm
Košťál, Karel ; Janáč, František (referee) ; Hanušová, Helena (advisor)
This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position.
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Business Plan
Valentová, Marta ; Březina, Drahomír (referee) ; Hanušová, Helena (advisor)
This thesis deals with the business plan of a company development BRISK. The practical part includes the analysis of the present condition of the company (sales, competition, SWOT analysis). Subsequently, a proposal to purchase equipment companies other machines. This proposal is processed in two variants, including their evaluation and final recommendations.
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Customer Satisfaction
Franek, Jan ; Remsová,, Kateřina (referee) ; Schüller, David (advisor)
The subject of this thesis is to analyze customer satisfaction of the climbing center „Tendon Wallstreet Jihlava“. The thesis is divided into four main parts. The first part is the goals of the work and the chosen methodology. The second part contains a theoretical description, which is based on literature. In the next part I use selected methods and analyzes to map the current situation. The last fourth part is the actual proposal based on the findings of the questionnaire survey to improve the level of customer satisfaction.
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Critical Analysis of the Entry Strategy to the German Market Comparing to the Entry Strategy Applied During Expansion Into the Polish Market
Novák, Roman ; Kadlec, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce se věnuje kritické analýze vstupu společnosti Student Agency na německý trh a srovnání s analýzou vstupu téže společnosti na trh polský. V první části se práce zabývá teoretickými poznatky k jednotlivým metodám analýzy provedeným v praktické části této práce. Další část se poté zabývá samotnou společností Student Agency jako takovou, jejím vývojem a všemi službami, které poskytuje konečným zákazníkům. Praktická část poté analyzuje společnost pomocí několika různých marketingových metod, mezi které patří například Porterův model pěti sil nebo SWOT analýza. V závěru práce shrnuje autor analýzu vstupu na německý trh a zároveň je zde poskytnuto srovnání s analýzou vstupu společnosti na polský trh.
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Business Plan for Creating of New Company
Francúzová, Andrea ; Zich,, Robert (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis is focused on creation of business plan for creation of new company which offers services to seniors and employment of students at the same time. The base for formulation of SWOT analyse is analyse of external environment and branch analyse. Set up of strategy and the concrete business plan follow. Its practicability is supported by finance plan processed in variant.
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Customer Satisfaction
Kučera, Tomáš ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customers satisfaction in chosen company. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. First part of the thesis describes theoretical data. Next part analyses current situation of the company via internal and external background. With the help of questionnairy survey actual aspect of customer's satisfaction was analyzed as well. After data aggregation from the questionnaire acquired information will be evaluated and consequently there will be created particular proposals there in order to increase satisfaction of customers.
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Business Plan
Zemanová, Lucie ; Ing., Bc.Vanda Casková (referee) ; Hanušová, Helena (advisor)
Subject of bachelor´sthesis is focus on processing bussiness plan to organize suburban swimm camp for children,which is every year organised by an organize swimm Kometa in Brno. This thesis contains all necessary information and analysis, which are essential of creation a specific offer and determination suitable marketing stratégy.
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Business Plan – Establishment and Operation of Crossfit Gym
Klinger, Erik ; Adametz, David (referee) ; Heralecký, Tomáš (advisor)
This Bachelor thesis deals with the business plan for the establishment and operation of crossfit gym. The Bachelor thesis is divided into two parts, theoretical, analytical and practical. In the theoretical part are described aims and defined basic terms. In the analytical part, the current market situation is analyzed using theoretical knowledge. In the practical part is the actual implementation of the business plan.
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