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Information System Design
Huťka, Matúš ; Talarovič, Martin (referee) ; Koch, Miloš (advisor)
The object of my master’s thesis is the analysis and design of an information system for the company SAP ČR spol. s r.o., which will facilitate the process of monitoring the development of Fiori applications. The work contains a theoretical background, as a basis for processing analyses that are focused on the user. The following is the design of the information system, which helps to improve the company's internal processes.
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Information System Design
Huťka, Matúš ; Talarovič, Martin (referee) ; Koch, Miloš (advisor)
The object of my master’s thesis is the analysis and design of an information system for the company SAP ČR spol. s r.o., which will facilitate the process of monitoring the development of Fiori applications. The work contains a theoretical background, as a basis for processing analyses that are focused on the user. The following is the design of the information system, which helps to improve the company's internal processes.
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Purchasing Behaviour of Online Supermarket Customers
KLEIN, Robert
The aim of the thesis was to analyze shopping behaviour of online supermarket customers in South Bohemia region and to suggests, which strategies could help the company improve its marketing communication. For this thesis was chosen an e-shop with grocery Plná taška ltd. Plná taška is the first e-shop with grocery in South Bohemia. The whole thesis is divided into a theoretical and a practical part. Theoretical part is based on study of scientific literature and especially on more recent internet resources. In theoretical part are described terms such as consumer behaviour, specifics of retailing, e-commerce and details of online sale of food are defined. The practical part includes analyses of buying behaviour in the field of the purchasing grocery online. The analyses are based on results of questionnaire survey with data collection from 404 respondents. Based on the results of research three target groups were defined. For these groups more specific consumer behaviour was determined. Based on this consumer behaviour personas and recommendations for marketing communication for them were defined. The thesis includes proposals of banner, which can be used on social network Facebook.
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On the Transcendental in "Yzur" by Leopoldo Lugones
Moňoková, Veronika ; Housková, Anna (advisor) ; Sánchez Fernández, Juan Antonio (referee)
The diploma thesis attempts to identify transcendental elements of "Yzur", a short story by Leopoldo Lugones. The thesis propounds several theoretical-practical methods regarding the matter. One of the methods is to compare "Yzur" to "Persona", the work of art of the Swedish film maker and screenwriter Ingmar Bergman. The comparison of both texts is based on their complementary reading. It is possible to determinate this way the transcendental points of the short story emerging from the following interlaced levels of the texts: the linguistic level, the stylistic level, the structural level, the thematic level and the interpretative one. One of the most outstanding transcendental elements of "Yzur" is precisely the richness of the possible interpretations. Other important transcendental features include the ambiguity, the contrasts and the active participation of the reader. Key words: Leopoldo Lugones, Persona, Ingmar Bergman, transcendental
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Creating a user-friendly website (UX)
Knopp, Filip ; Borovcová, Anna (advisor) ; Buchalcevová, Alena (referee)
This bachelor thesis deals with the process of creating user-friendly websites. Thesis is not directly engaged with questions concerning the technology behind it, but instead focuses on the process of designing a website that will meet both the needs of users as well as business requirements. A website based and designed on such concept will be easily understandable for users, and will be regarded as usable and useful. It will effectively enable users to fulfill their individual aims and provide them with a positive User Experience (UX). Along with the placing of this procedure within a specific context, an area of User Experience is defined, and consequently related disciplines that fundamentally affect and shape the UX. A scheme of this procedure of creating user-friendly websites as put in practice is shown at the end of this thesis: a case study on redesigning the company website VINICARS Ltd.
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