|
|
Current Situation on Customer Relationship Management Systems market: Analysis and Potential of CRM Systems for tradesmen in the Czech Republic
Popelka, Ondřej ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
This diploma thesis deals with the problematics of Customer Relationship Management systems in the context of their usage by tradesmen. It is divided into two main parts, the first of which aims to introduce readers into the problematics of CRM and SCRM systems and their benefits for tradesmen, describe the evolution of these systems with the arrival of the Web 2.0 interface and the environment where teese systems can operate. In the second part I analyzed the results of the questionnaire for tradesmen, which was aimed at mapping their opinion on these products, their willingness to invest in them and finding out about the benefits of individual functions of CRM systems. Following the results of the questionnaire, I defined a suitable solution for tradesmen and applied to the pre-selection for the most suitable products in this segment. Thanks to the preferences of the respondents and the evaluation of the required functionalities, the most suitable solution was found for representing the tradesmen in the Czech Republic.
|
|
|
CRM as part for developing care for the company's clientele
MUŠETIĆ, Ivana
This thesis deals with customer relationship management and detailed analysis of examined company's customer satisfaction. The thesis goal is to emphasize the importance of CRM as a factor in the development of care for corporate clients and based on the results of analysis, to suggest possibilities for further development of care for corporate clients in the examined company. The proposal part of the thesis contains a complex solution to the problems that were identified in the examined company's current customer relationship management.
|
|
| |
|
|
Cloud Computing: Overwiew of CRM solutions avalaible in Czech Republic
Le Xuan, Dung ; Margaris, Nikos (advisor) ; Feuerlicht, Jiří (referee)
The first goal of this thesis is to expound the concept of CRM - Customer Relationship Management. In the thesis are discussed about different approaches to CRM. Customer relationship management should be seen as an enterprise-wide on customer oriented strategy. This term is often understood as a CRM system. To achieve this concept is currently using CRM tools that are part of the CRM system. Furthermore, the thesis described architecture and functionality of the CRM system. As information technology continues to evolve, in the thesis are also discussed trends in CRM systems. The biggest trend is software as a service based solutions (SaaS). The next section will focus on CRM systems based on SaaS. First, defines what Cloud Computing is. Is also discussed deployment models and taxonomy services. The main objective is to analyze the market for CRM services in the Czech Republic. In the thesis for easy navigation on the CRM services market is set up a complete overview of available solutions. Solutions are categorized into 3 categories according to company size. For each category are selected and compared the best products according to specified criteria. The three products from each category are described in details. In addition, by the questionnaire will be detected by the attitude of Czech companies to CRM and SaaS. The aim is to determine what proportion of businesses using CRM to support its processes, what systems are used, what is their opinion on the issue of data security solutions based on SaaS.
|
guest ::
