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Potential of the adventure tourism in the Hradec Králové region
Michna, Jan ; Vágner, Jiří (advisor) ; Miškovský, Josef (referee)
1 Univerzita Karlova v Praze Přírodovědecká fakulta Katedra sociální geografie a regionálního rozvoje Studijní program: Geografie Studijní obor: Regionální a politická geografie Jan Michna POTENCIÁL DOBRODRUŽNÉHO CESTOVNÍHO RUCHU V KRÁLOVÉHRADECKÉM KRAJI POTENTIAL OF THE ADVENTURE TOURISM IN THE HRADEC KRÁLOVÉ REGION Diplomová práce Praha 2017 Vedoucí diplomové práce: RNDr. Jiří Vágner, Ph.D. 2 Potential of the adventure tourism in the hradec králové region Abstract This thesis deals with the characteristics of adventure tourism with a specific focus on selected adventure activities in the Hradec Králové Region. The first part focuses on the theoretical concepts of selected issues, the development of this fast growing form of tourism and offers an overview of approaches to assess the territorial potential for tourism. The empirical part is based on the evaluation of the geographical potential for selected activities of adventure tourism with usage of geoinformation systems. The benefits of this thesis include defining the most important destinations of adventure tourism in the region and, above all, finding new places with appropriate natural potential to develop adventure activities that could be an alternative to already established destinations. The results showed that even though the Hradec Králové...
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Importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia
Lišková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Bachelor thesis focused on the importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia deals with its basic characteristics, product and service offerings, history and marketing communication. The thesis consists of theoretical and practical parts. The theoretical part defines tourism terms, for example benefits of tourism, tourist region, adventure tourism, etc. and characterizes tourism in the Czech Republic and in the tourist region of South Bohemia. The practical part is devoted to the characteristics of the civic association The Fairy Kingdom and a questionnaire survey for visitors of South Bohemia Region.
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Analysis of supply adventure tourism in the South Bohemian Region
Klečacká, Simona ; Krbová, Jana (advisor) ; Matíšek, František (referee)
The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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The event marketing and its role at formation of tourist trade's products in the Pilsner City
DENKOVÁ, Lenka
Aim of diploma work is, how already alone title prompt, estimation of role marketing at formation of tourist trade's products. At the beginning of diploma work are given purposes and hypotheses of work, that are at the close either disproved, or confirmeds. In chapter with title: {\clqq} literary research" are then determinate individual notions, concerning given to problems. Feature work is divided on analysis tourist trade in the Pilsner City, part of those analyses is also SWOT analysis. Further are in work reviewed record of talks, that were proceeding in travel offices. In next parts of work is analysis of single parts suggested product. At last part will marketing proposal of product (package), wherein will share more private subjects, but also the Pilsner City.
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The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs
HARTLOVÁ, Jana
Main aim of this thesis "The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs" is to valorize the role of marketing at formation of new adventure tourist trade´s product in the Pribram City and environs. Partial aims are analysis of tourist trade in the Pribram City and environs, proposal of suitable cooperation at production and realization of new product in the area of adventure tourism and proposal of avertising material for a new product. At the beginning of thesis there is an introduction. Further there is described methodology of work and there are given hypotheses, that are confirmed or disproved at the close. In following theoretic part (chapter Literary background research), there are determinate notions pair with subject of thesis and analytic-synthetic part (chapter Personal work and Close). In chapter Personal work there are effected analyses concerning of determinate territory, in the concrete there are: analysis of potential of tourist trade on the side of offer, SWOT analysis and analysis of potential of tourist trade on the demand side. Proposal of new product in the area of adventure tourism and estimation of the role of marketing at its production in light of marketing tools part of chap is also.
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