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Wine Tourism Sustainable Development in South Moravia
Večeřová, Lucie ; Fialová, Dana (advisor) ; Holešinská, Andrea (referee)
Tourism, a current phenomenon, dynamically develops. Demands of visitors on a comprehensive destination product are increasing thanks to an increasing amount of spendable financial resources and rising fund of free time. In this context not only the competition among destinations but also the pressure to the destination potential are growing. Soft tourism forms emerged in an effort to minimize negative impacts of tourism activities on the region as well as to maintain modern regional life standards and to enable its further development. Thanks to their substance, the soft tourism forms are often count among components of sustainable development. Nevertheless, the soft tourism forms are based on the unique destination potential, its atmosphere and natural environment more than the traditional ones. Therefore also their activities must be developed sustainably and at least with the same intensity as the other forms. The issues of the implementation of sustainable development elements into the wine tourism activities in South Moravian destination are discussed in the thesis on the background of strategic documents, proclamations and studies of more experienced foreign wine tourism destinations. The aim is to contribute to the sustainability of South Moravian region development through the care for the...
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Rabindranath Tagore and Czechoslovakia
Večeřová, Lucie ; Hříbek, Martin (advisor) ; Kostič, Svetislav (referee)
This thesis deals with poet Rabindranath Tagore's relationship to our homeland, in those days' Czechoslovakia. His attitude to and friendship with the country's leading personalities were far from superficial, but very deep and sincere. The introduction summarizes the poet's work and the main life steps he made. Then I tried to outline the particular political situation in the Czech Republic and India at the time of his life, to have an idea in which period he lived and worked. In the crucial part of the work, figures associated with Tagore's name are given. The main charter of the thesis focuses on Tagore's with two prominent indologists of that period, Vincenc Lesný and Moritz Winternitz. The following one describes his relationship with Leoš Janáček, Karel Čapek, Milada Ganguli and others. The thesis also contains an attachment in the form of transcripts of the main Tagores's works by Dušan Zbavitel and Vincenc Lesný. In the closing part I briefly outlined the way Tagore's personality was affected by other countries and vice versa.
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Hindi, Urdu and Hidustani - language development and socio-linguistic aspects
Večeřová, Lucie ; Kostič, Svetislav (advisor) ; Hons, Pavel (referee)
(in English) The aim of this thesis is to describe the language development of Hindī and Urdū from the same grammatical and lexical basis (the Kharī bolī dialect). The development divergence will be described in terms of both the historical development at different stages, which were conditioned by cultural and political influences, and the internal development (phonological, morphological and syntactical). The current linguistic situation is closely linked to the political development and language policy of India and Pakistan, where the two languages, Hindī and Urdū, are establishing themselves as official languages. The relationship between these two languages will be explored more deeply in sociolinguistic terms. The author will describe the conditions and circumstances of the use of languages on colloquial and literary levels.
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Wine Tourism Sustainable Development in South Moravia
Večeřová, Lucie ; Fialová, Dana (advisor) ; Holešinská, Andrea (referee)
Tourism, a current phenomenon, dynamically develops. Demands of visitors on a comprehensive destination product are increasing thanks to an increasing amount of spendable financial resources and rising fund of free time. In this context not only the competition among destinations but also the pressure to the destination potential are growing. Soft tourism forms emerged in an effort to minimize negative impacts of tourism activities on the region as well as to maintain modern regional life standards and to enable its further development. Thanks to their substance, the soft tourism forms are often count among components of sustainable development. Nevertheless, the soft tourism forms are based on the unique destination potential, its atmosphere and natural environment more than the traditional ones. Therefore also their activities must be developed sustainably and at least with the same intensity as the other forms. The issues of the implementation of sustainable development elements into the wine tourism activities in South Moravian destination are discussed in the thesis on the background of strategic documents, proclamations and studies of more experienced foreign wine tourism destinations. The aim is to contribute to the sustainability of South Moravian region development through the care for the...
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Rabindranath Tagore and Czechoslovakia
Večeřová, Lucie ; Hříbek, Martin (advisor) ; Kostič, Svetislav (referee)
This thesis deals with poet Rabindranath Tagore's relationship to our homeland, in those days' Czechoslovakia. His attitude to and friendship with the country's leading personalities were far from superficial, but very deep and sincere. The introduction summarizes the poet's work and the main life steps he made. Then I tried to outline the particular political situation in the Czech Republic and India at the time of his life, to have an idea in which period he lived and worked. In the crucial part of the work, figures associated with Tagore's name are given. The main charter of the thesis focuses on Tagore's with two prominent indologists of that period, Vincenc Lesný and Moritz Winternitz. The following one describes his relationship with Leoš Janáček, Karel Čapek, Milada Ganguli and others. The thesis also contains an attachment in the form of transcripts of the main Tagores's works by Dušan Zbavitel and Vincenc Lesný. In the closing part I briefly outlined the way Tagore's personality was affected by other countries and vice versa.
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Business Valuation of a Wine Production Company Znovín Znojmo, a.s.
Večeřová, Lucie ; Jurečka, Jan (advisor) ; Zadražil, Jan (referee)
The aim of the diploma thesis is to estimate the market value of the Czech wine production company Znovín Znojmo, a.s. as at 1. 1. 2011. The thesis comprises financial analysis, strategic analysis, value generators analysis and forecast, financial plan and the final valuation based on discounted cash flow method (DCF), supported by market approach method (industry multiples method). The final part of the thesis includes a discussion about the results of the used methods.
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The Strategy of Tourism Destination Development - the Acitvity Analysis of the Tourism Authority South Moravia
Večeřová, Lucie ; Vaško, Martin (advisor) ; Vojtová, Zuzana (referee)
Nowadays it is not an easy achievable aim to ensure the success of tourism destination in the tourism market due to tougher and tougher competition and more and more demanding visitor requirements. The sustainable development of tourism is in a close relation with the regional development which the destination marketing and management deal with. The thesis aim is to analyse the activity of the Tourism Authority South Moravia which is the Destination Management Company in the Czech Republic in South Moravia and aims at the visitor number increase in the region. The thesis involves some definitions from destination management field, the characteristics and tourism offers of South Moravia region, the activity evaluation within the context of the regional characteristics and the possible future activities.
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