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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
TV as a source of ontological security in the age of a coronavirus pandemic
 Touma, Štěpán ; Reifová, Irena (advisor) ; Miessler, Jan (referee)
In addition to the health risks, the covid-19 pandemic has disrupted the normal way of life and all its parts. It threatened the sense of ontological security that allows individuals to trust in the permanence of themselves and their environment. This feeling is an integral part of life in modern society and is reinforced by many factors, including television and its content, for example in the form of television series. This thesis explores the ways in which regular viewers of selected Czech television series and soap operas used their viewing as a source of reassurance and security in a time characterised by the disruption of the familiar and the creation of uncertainty. The first part of the thesis introduces key theoretical frameworks, including ontological security, everyday life, cultural studies and Roger Silverstone's work on understanding television as a source of ontological security. The second part of the thesis presents the methodology of the conducted qualitative research, which consisted of in-depth interviews with regular viewers of selected Czech television series and soap operas. The third part of the thesis presents the results of the research and their interpretation. The central motive that emerged from the respondents' statements was the security that watching soap operas...
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A comparison of Czech football and ice hockey national teams communication with supporters in the years 2014-2018
 Touma, Štěpán ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
The bachelor's thesis "A comparison of Czech national football and ice hockey teams communication with supporters in the years 2014-2018" deals with the analysis and comparison of the way both selected national teams communicated with fans during the selected time period, which was chosen due to similar sports situations of both teams. The aim of this thesis is to describe the communication of both teams and to answer the question, whether and eventually how the approach of selected subjects differed. The theoretical part focuses on marketing and public relations in sports, with an emphasis on the characteristics of sports fans. The analysis part describes the context within which the communication of both national teams took place in the selected time period and then continues to explore the specific activities related to both subjects. The findings are then used in the comparative part, which aims to identify both common and different characteristics in the communication of both national teams with supporters.
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