|
|
Marketing Research of Brand in the Retailing Chains
Matysíková, Ivana ; Tomášková, Eva (referee) ; Šimberová, Iveta (advisor)
This thesis is focused on marketing research of brands in retail chains. In theoretical part a course of each part of marketing research is described so as subject matter of brand value that is necessary for understanding of an examining problem. A practical part is focused on a description of retail chains and a specific conclusion of whole research. Another part is also a recommendation for self-employers.
|
|
| |
|
|
A study of the properties of tablets made of granular mannitol.
Tomášková, Eva ; Mužíková, Jitka (advisor) ; Šnejdrová, Eva (referee)
The thesis deals with the study of the properties of tablets from directly compressible mannitol Mannogem® 2080. The focus of the study was the dependence of tensile strength and disintegration time of the tablets on the compression force, the addition of lubricants, namely magnesium stearate and sodium stearyl fumarate ( Pruv ) with concentrations 0,5 and 1%. These properties were also studied in mixtures of Mannogem 2080 with silicified microcrystalline cellulose Prosolv® SMCC 90 in the ratios 1:1 and 3:1 with addition of 0,5% lubricants, and mixtures of model drugs, namely acetylsalicylic acid and ascorbic acid in ratio 1:1 due to dry binders with addition of 0,5% Pruv. The compression forces for mixtures of Mannogem with lubricans were 7,5, 10, 12,5 kN, for mixtures of Mannogem with Prosolv were 5, 7,5, 10 kN and for mixtures of drugs 10 kN. The tensile stength of tablets from Mannogem with addition of lubricants increased with increasing compression force. There was the lowest with 1% addition of magnesium stearate for all the compressible forces. The disintegration time of the tablets was independent on the compression force and was significantly longer with magnesium stearate. The addition of Prosolv SMCC 90 increased strength of tablets, more in the case of mixture of dry binders in ratio...
|
|
|
Development and maintenance of addictive behaviour in terms of psychoanalysis
Tomášková, Eva ; Kalina, Kamil (advisor) ; Hajný, Martin (referee)
In the area of addictive behaviour, psychoanalytic approaches are very often criticized or completely neglected. Nevertheless they could significantly contribute to the treatment of addictions, especially in its final stage. Their main contribution is in searching for origins and causes of the addiction. In the therapy they could help to reveal inner conflicts and traumas, and to facilitate their understanding and acceptance. The main aim of my thesis is to illustrate the contribution of psychoanalytic approaches in the treatment of addiction. Furthermore an effort is made to point out, that if the psychotherapy is enriched by psychoanalysis, and further criteria are fulfilled, the treatment can acquire a deeper meaning, and the probability of its efficiency increases. The thesis is divided into theoretical and empirical part. The theoretical part presents an overview of psychoanalytical theories of the origin and development of addiction. It describes some features of the addicted people from the psychoanalytical point of view and the part is completed by necessary critical evaluation. The empirical part contains a case study of a woman who is addicted to alcohol. On her case I try to illustrate the psychoanalytical views of on the rise and development of addictive behaviour. Data are obtained from...
|
|
|
Development and maintenance of addictive behaviour in terms of psychoanalysis
Tomášková, Eva ; Hajný, Martin (referee) ; Kalina, Kamil (advisor)
In the area of addictive behaviour, psychoanalytic approaches are very often criticized or completely neglected. Nevertheless they could significantly contribute to the treatment of addictions, especially in its final stage. Their main contribution is in searching for origins and causes of the addiction. In the therapy they could help to reveal inner conflicts and traumas, and to facilitate their understanding and acceptance. The main aim of my thesis is to illustrate the contribution of psychoanalytic approaches in the treatment of addiction. Furthermore an effort is made to point out, that if the psychotherapy is enriched by psychoanalysis, and further criteria are fulfilled, the treatment can acquire a deeper meaning, and the probability of its efficiency increases. The thesis is divided into theoretical and empirical part. The theoretical part presents an overview of psychoanalytical theories of the origin and development of addiction. It describes some features of the addicted people from the psychoanalytical point of view and the part is completed by necessary critical evaluation. The empirical part contains a case study of a woman who is addicted to alcohol. On her case I try to illustrate the psychoanalytical views of on the rise and development of addictive behaviour. Data are obtained from...
|
|
|
A study of the properties of tablets made of granular mannitol.
Tomášková, Eva ; Šnejdrová, Eva (referee) ; Mužíková, Jitka (advisor)
The thesis deals with the study of the properties of tablets from directly compressible mannitol Mannogem® 2080. The focus of the study was the dependence of tensile strength and disintegration time of the tablets on the compression force, the addition of lubricants, namely magnesium stearate and sodium stearyl fumarate ( Pruv ) with concentrations 0,5 and 1%. These properties were also studied in mixtures of Mannogem 2080 with silicified microcrystalline cellulose Prosolv® SMCC 90 in the ratios 1:1 and 3:1 with addition of 0,5% lubricants, and mixtures of model drugs, namely acetylsalicylic acid and ascorbic acid in ratio 1:1 due to dry binders with addition of 0,5% Pruv. The compression forces for mixtures of Mannogem with lubricans were 7,5, 10, 12,5 kN, for mixtures of Mannogem with Prosolv were 5, 7,5, 10 kN and for mixtures of drugs 10 kN. The tensile stength of tablets from Mannogem with addition of lubricants increased with increasing compression force. There was the lowest with 1% addition of magnesium stearate for all the compressible forces. The disintegration time of the tablets was independent on the compression force and was significantly longer with magnesium stearate. The addition of Prosolv SMCC 90 increased strength of tablets, more in the case of mixture of dry binders in ratio...
|
|
|
Economic Evaluation of Inventory Management for Continuity of Business Processes
Bednaříková, Eliška ; Tomášková, Eva (referee) ; Jurová, Marie (advisor)
The Bachelor thesis deals with the optimalisation of inventory control with links to the smooth business processes. The work is devided into two parts. First, theoretical one, deals with theoretical background of inventory control and purchasing. Then the performance of the company Slavia-KYBEG s. r. o. and analysis of the current state follow. Proposal part describes the possibilities of effective inventory control related to fluency of business processes and specifies conditions of viability.
|
|
| |
|
|
Marketing Research of Brand in the Retailing Chains
Matysíková, Ivana ; Tomášková, Eva (referee) ; Šimberová, Iveta (advisor)
This thesis is focused on marketing research of brands in retail chains. In theoretical part a course of each part of marketing research is described so as subject matter of brand value that is necessary for understanding of an examining problem. A practical part is focused on a description of retail chains and a specific conclusion of whole research. Another part is also a recommendation for self-employers.
|
guest ::
RSS feed.