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National Repository of Grey Literature

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Packaging Design as a Marketing Tool and Desire to Purchase Svetlíková, Ema ; Schüller, David (referee) ; Chlebovský, Vít (advisor) Bakalárska práca je zameraná na obalový dizajn vybranej spoločnosti. Obaly sú silným marketingovým nástrojom, keďže väčšina dnešných spotrebiteľov podlieha impulzívnemu nákupu. Teoretická časť bakalárskej práce začína vysvetlením pojmov z marketingu a značky spolu so správaním zákazníkov s prepojením do obalového dizajnu vo všetkých spomínaných oblastiach. V analytickej časti práce bude vykonaný kvalitatívny a konkurenčný výskum s cieľom pochopiť nákupné správanie a vytvoriť inovatívne návrhy obalového dizajnu v návrhovej časti práce. Detailed record

See also: similar author names
1	SVĚTLÍKOVÁ, Eliška
2	Světlíková, Eva

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