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	Development of Competitiveness of Company Focused on Customer Value Creation Skácelová, Pavlína ; Šimberová, Iveta (referee) ; Zich, Robert (advisor) The main objective of this work is to propose measures for the development of new tools for the development of value creation for the customer. The primary analysis of analytical tools is focused on market optimization. The design part will focus on the summary of measures for expansion including assessment of their implementation. Detailed record
	On-line marketing communication Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor) The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing. Detailed record
	On-line marketing communication Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor) The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing. Detailed record
	Development of Competitiveness of Company Focused on Customer Value Creation Skácelová, Pavlína ; Šimberová, Iveta (referee) ; Zich, Robert (advisor) The main objective of this work is to propose measures for the development of new tools for the development of value creation for the customer. The primary analysis of analytical tools is focused on market optimization. The design part will focus on the summary of measures for expansion including assessment of their implementation. Detailed record

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