|
|
The Perception of Woke-Washing Marketing by Generation Z Members in Slovakia
Rybárová, Veronika ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
The subject of this thesis is the perception of woke-washing campaigns by members of Generation Z in Slovakia. It focuses on the influence on behavior, opinions, thought processes that such campaigns evoke, perception of the authenticity of these campaigns and the criteria according to which Generation Z evaluate activist campaigns in Slovakia.The theoretical part clarifies the definitions of terms, demonstrates examples, describes the perception of these campaigns internationally, the criteria according to which we distinguish brand activism and woke-washing and the ethical impact of the issue, as well as what we know about the regional context.The practical part explains the methodology, course and findings of the research, the aim of which was to find a deeper understanding of the perception of woke-washing campaigns in a selected sample of respondents. The research showed that the authenticity of brand-activism campaigns can be an important factor in shaping the final opinion of the campaign, but no significant conscious change in behavior was detected.
|
|
|
The lack of general nurses in inpatient care- The fact or myth
Rybářová, Veronika ; Růžička, Michal (advisor) ; Klokočková, Šárka (referee)
The thesis analyses causes of the lack of medical workers providing nursing care in inpatient facilities and observes in broader connections the progress of present staff condition. By means of managerial methods for determining number of nursing staff, it discovers, whether it is possible to define the number of nurses in inpatient medical facilities as insufficient, or whether the present number of nurses is critical with its origin in lack of other nursing employees. This thesis is supposed to show that the lack of nurses is not only a problem in the last few years, but it has been here since the beginning of the 20th century and it has been connected with all social events to present days. Starting point of the evaluation of the situation will be a brief historical excursus with a brief analysis of professional, legislative and social impacts which influenced the number of nursing employees in the past and their consequences up to now. It studies the methods of determining, attracting and hiring the nursing emplyees. The theoretical part will state and analyse determination of necessary nursing employees for inpatient wards according to managerial viewpoint. After 1989, there was an attempt to change the planned health care system by implementing modern namagerial activities. In the end, the...
|
|
| |
guest ::
RSS feed.