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Marketing of educational services for specific user
Koupená, Lucie ; Vrzáček, Petr (advisor) ; Rivola, Pavel (referee)
This thesis is about position of the marketing in the educational institutions in the Czech republic. It also offers insight to the school managers, how to utilize the marketing in their organizations. The thesis is divided into two main parts. The first one is targeted to the legislation, educational trends in the education of handicapped persons and it's focused on the marketing and its specifics in educational marketing as well. The second part presents the results of SWOT analysis, focus group, analysis of the document contents and the results of the qualitative research, which would like to chart the situation of marketing in the Základní škola and Mateřská škola, příspěvková organizace in Vysoký Chlumec. The school includes special class, where handicapped persons are educated and integrated. Main and particular findings were defined on the basis of found information. The thesis includes the draft of recommendations, which could help the organization and its management. The thesis is about the organization 's key problem and its recommendations will be implemented.
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Marketing Activities Aimed at Medical organizations
Sičáková, Renata ; Vrzáček, Petr (advisor) ; Rivola, Pavel (referee)
This thesis is about marketing activities aimed at medical organizations from site of pharmaceutical companies. In the first part of thesis, there is theoretically discussed marketing of the pharmaceutical market. Because of specifics of this market, legal and ethical questions of marketing communication with healthcare providers are mentioned. Second part of thesis is attended to marketing model of company acting on the field of aesthetic medicine. Same part covers researches of customer's evaluation of marketing activities and of level of employee's satisfaction. Thesis argues about key role of direct sales in the field of pharmaceutical market.
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Marketing as a part of competition on the market of social services
Marek, Ondřej ; Vrzáček, Petr (advisor) ; Rivola, Pavel (referee)
1 ABSTRACT The diploma theses deals with marketing in practice of social services. Marketing brings positive effects in the field of client, personal and material-technical capacities to some organisations. This can bring financial as well as nonfinancial profit together with bigger independence from donors who provide means of running of social services. Theses will help to solve problems of some social services managers who don't care about marketing in the organisation sufficiently. The object of this theses is to choose marketing goals and strategies of their obtainment on the basis of marketing macromedium and site analysis of organisation and insert them into the marketing plan in the particular social service, which moves in the competitive setting of other social services. The theses output is marketing plan of social service. Key words: marketing, social service, competition, marketing plan, site analysis, management
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Marketing and marketing communication of non-governmental and non-profit organisations, which are focused on giving education in developing countries.
Vejsadová, Nina ; Rivola, Pavel (advisor) ; Čapková, Šárka (referee)
8 Abstract The Master thesis analyses the topic of marketing and marketing communication of non- governmental non-profit organisations, which are focused on giving education in develo- ping countries ("target organisations"). The theoretical part of this project defines the term "non-governmental non-profit oganisation", gives examples of target organisations and also describes marketing environment, marketing mix and the tools of marketing commu- nication, used by target organisations. The Practical part describes the quantitative re- search, taken in Czech public, in target organisations and in companies, that support target organisations. It also describes the analyses of other sources. The conclusion gives the possibilities of improving the marketing communication of target organisations, based on outcomes made by the research mentioned before. Keywords: non-governmental non-profit organisation, developing countries, education, marketing, marketing mix, marketing communication.
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Marketing plan of developing nursing service Doksy
Jakoubková, Ilona ; Trpišovský, Milan (advisor) ; Rivola, Pavel (referee)
The diploma thesis follows up the treatment of marketing plan in area of concrete home care service development. The purpose of the thesis enlarges field home care service by the development of appropriately chosen marketing plan. The first, theoretical, part of thesis explains marketing including related terms, and it analyzes strategic management and the concept of strategic analysis. It describes a law about the social services and the principles of senior care in real surroundings in case of the demographics. The practical part has been articulated for the research chapter, including marketing research between home care service consumers/clients, and the analytical chapter. The result of marketing strategic analysis. On the base of detected documents was developed the marketing plan, which is covering appropriate marketing mix for development concrete field home care services. In conclusion there are valorized objectives of marketing plan realization, and there are another recommendations, whose contribute for enlarge of services and the success of the organization at the market. Keywords: demographics, field home care service, marketing, marketing mix, marketing plan, marketing strategy, senior care, strategic management
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Marketing of Services in Obesitology
Brskovská, Soňa ; Vrzáček, Petr (advisor) ; Rivola, Pavel (referee)
This dissertation is based on the possibilities of improvement of obesitological care as delivered by general practitioners. The theoretical part is dedicated to marketing, obesitology and to the lesser known problem of gynoid obesity. The practical section describes the quantitative research into GP's delivering adult care in the Prague area, central Bohemian area, and amongst the clients of Centrum Preventivní Medicíny. The needs of GP's in terms of this type of care are examined. The main needs are elementary and further education, information about the problems of gynoid obesity, and the need for GP's to co-operate with obesitological institutions, including centres of gynoid obesity therapy. At the end of the thesis is a suggested list of products for Centrum Preventivní Medicíny. Also suggested is an algorithm of care for gynoid obesity for use in GP's practice. Key words: Obesity, Gynoid Obesity, Lipoedema, Komplex Decongestiv Therapy, GP, Algorithm of care.
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Marketing of educational services for specific user
Koupená, Lucie ; Vrzáček, Petr (advisor) ; Rivola, Pavel (referee)
This thesis is about position of the marketing in the educational institutions in the Czech republic. It also offers insight to the school managers, how to utilize the marketing in their organizations. The thesis is divided into two main parts. The first one is targeted to the legislation, educational trends in the education of handicapped persons and it's focused on the marketing and its specifics in educational marketing as well. The second part presents the results of SWOT analysis, focus group, analysis of the document contents and the results of the qualitative research, which would like to chart the situation of marketing in the Základní škola and Mateřská škola, příspěvková organizace in Vysoký Chlumec. The school includes special class, where handicapped persons are educated and integrated. Main and particular findings were defined on the basis of found information. The thesis includes the draft of recommendations, which could help the organization and its management. The thesis is about the organization 's key problem and its recommendations will be implemented.
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Management of the Marketing in Hospital Facilities in 21. Century
Rivola, Pavel ; Vrzáček, Petr (advisor) ; Hofman, Vladimír (referee)
This thesis is about position of marketing in hospital facilities in the Czech Republic and offers to readers basic information how to realize hospital marketing well. The thesis is divided into two parts. First part concerns in theory of hospital marketing. Second part presents results of research, which is about how can good name of hospital influences a decision of consumer of service-client. The second part also concerned in state of marketing in choice university hospitals. At the same time the second part gives a recommendation how to organize marketing in 3 choice hospitals. You can find more about this thesis in its introductory part.
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