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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing communication of the Czech ski school of amputees non-profit organization
 Poulová, Barbora ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the non-profit organization Czech ski school of amputees Objectives: The main goal of the diploma thesis is to create a proposal to innovation marketing communication of a non-profit organization Czech ski school of amputees z.ú. First it is necessary to find out the current state of communication of this organization. Afterwards, how does the founder perceive the current communication situation and how it is perceived by the founder of the organization, its clients and an independent expert on marketing communication. Then, according to the findings, propose recommendations for their innovation. Methods: The work uses the method of qualitative research using the literature. It is important to mention the work procedure. For this work were chosen two types of interviews - in-depth interview and interview in a mini-group. Three groups were used as a research set, where one group was interviewed by the mini-group type and the other two were interviewed by the in-depth type. The first group contained three non-profit clients and the remaining two interviews were conducted with an independent marketing communications expert and the founder of the Czech ski school of amputees z.ú. Results: The perception of current marketing communication is relatively insufficient from...
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Impact of 3months SM system exercise program on the spiral muscle chains in elderly
 Poulová, Barbora ; Daďová, Klára (advisor) ; Hráský, Pavel (referee)
Title: Influence of the three month programme called Spiral vertebrae stabilization - SM system on function of the spiral muscle chains of seniors Objectives: Main objective of the thesis is to prove positive influence of group exercise by methodology of spiral vertebrae stabilization - SM system by MUDr. Richard Smisek on functions of movement system of seniors. Methods: Theses is empirically-theoretically based with using of kvaziexperiment research. There was one group of 12 participants, where 7 of them (6 women and 1 man in- between 65-75 years), were involved in three month exercise period. Participants were tested by 5 function tests by Smisek (2015), which they are evaluating function of spiral chains, with use of tailor meter and the protractor. Results: There were no substantial results during the three month intervention in the monitored parameters. The main cause was insufficient attendance, which was for more obvious results very important. It would be more relevant if we were use longer period of exercise - at least half a year. We can establish positive influence only with three participants, which they had at least fifty percent attendance. We came to the conclusion, that other physical activities of our participants also have high influence on our positive results. Keywords: SM...
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2 Poulová, Blažena
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