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The potential of Smell-O-Vision technology in olfactory marketing
 Polejová, Eliška ; Klabíková Rábová, Tereza (advisor) ; Houdek, Petr (referee)
The bachelor thesis entitled The Potential of Smell-O-Vision Technology in olfactory marketing focuses on the use of a digital aroma device in olfactory marketing. The thesis is divided into several parts. The theoretical part covers olfactory marketing and its use. It describes its function and briefly its history. The second chapter introduces the Smell-O-Vision product and its development. The next chapter follows it with the technology available today. This section concludes with a legislative interpretation and possible risks of the device. The practical part of the thesis deals with the influence of scents on purchase motivation. Data is collected through a questionnaire survey combined with a field experiment that simulates the Smell-O-Vision device and tries to answer whether this device affects buying behavior. However, the experiment does not support this hypothesis and therefore the design of the experiment, its variables, and the proposal for future investigation are discussed below. The last chapter explores the practical application of the Smell-O-Vision device. It discusses the olfactory campaigns that have already taken place and their further potential extension to the public and private sectors.
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