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Internet Advertising Campaign of Educational Institution
Novák, Michal ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
Tertiary education is undergoing and will go through many political, demographic, as well as market changes. These changes should lead universities to respond in a certain way to avoid existential problems that may ensue. One way is to use marketing tools for promotion of their educational programs. This thesis deals with the essence of marketing management of a university and its broader context of promoting the school outside. Identifies ways to effectively promote the university on the Internet with specific examples of internet marketing campaigns of Faculty of Management, University of Economics in Prague in order to increase demand for undergraduate education program at the faculty.
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Methodology of IT Project Management
Filina, Peter ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
Diploma thesis provides an overview of IT project management and its methodologies. It follows the goal of exploring the most widely used approaches. Special attention is devoted to recognize the position of IT project management between general management and technical computer perspectives. Chosen methods will be compared to identify common elements and differences.
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Internet Communication
Hubka, Michal ; Pokorný, Pavel (advisor) ; Přibil, Jiří (referee)
Internet communication is becoming increasingly frequent communication tool, compared to the normal communication (like phone calls, sending letters, etc.). Work described the development of Internet communication, focusing also on its forms (formal and informal). Based on these forms of work it also demonstrated how to create a username or avatar, that applies to the traffic. The thesis focused on the social networking site Facebook, which is becoming increasingly popular. Pointed to the history, usage and also describes the basic functions. Facebook is very good commercial tool, so the work is focused on displaying the possibility of commercialization of this social network. The thesis pointed to other social networks, which may not be as popular, but worth a demonstration. Generally it's not just a social network that could be used for Internet communication. On the contrary, this form is younger than communicators, which are also described and introduced. It focused on the best-known communicators such as ICQ, Skype, etc. The work is a survey and analysis, which focused on the global Internet communications. The thesis is based on research. Firstly, there is a focus on the security account on Facebook, as well as the use of online communications companies and finally to use Internet communications of the faculty.
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E-Government in the Czech Republic at the beginning of 21st century
Petržela, Karel ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
The thesis aims to map current situation of e-government in the Czech Republic, to present recently implemented and upcoming projects. First part of the thesis sets out the definitions and presents the history of e-government in the Czech Republic. Second part describes the most used instruments of e-government: the communication infrastructure, databoxes, authorised conversion of documents, CzechPOINT and basic registers. Third and fourth part deals with information systems used by legislative power, executive power and judicial power. The last part appraises current development.
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Internet Marketing - the effectiveness of PPC advertising campaigns
Neugebauer, Josef ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The aim of bachelor thesis was to settle the theoretical concept of online advertising formats, among others, to distinguish different types of online advertising, and specifically to document the bases of PPC advertising. Then compare and define the current PPC systems. In the practical part of bachelor thesis describe how to create a simple PPC advertising campaigns, as well as commenting on the results achieved during the reporting period and evaluate the effectiveness of campaigns.
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A web service related to a web syndication
Žižka, Petr ; Jelínek, Jiří (advisor) ; Přibil, Jiří (referee)
This bachelor thesis is primarily focused on web services and their application. Secondarily, it is related to web syndication and an area of publishing/processing of information available on the internet, in general. It contains a description of web service principles in theory, an example of application and suggestions of potential future usage. This paper also covers a real-based case study which is based on the whole concept. All used source codes are available on the enclosed CD.
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A Personal Digital Assistant (PDA) for a Manager's Work
Novotný, Lukáš ; Pokorný, Pavel (advisor) ; Přibil, Jiří (referee)
The goal of this work is to determine what role play PDA for manager, how managers typically use the PDA and how it can facilitate the daily operations. The work includes comparison of the financial (purchase and additional investment) and technological performance with the currently available technologies from the field related equipment for personal use - a notebook, mobile phone, etc. and the possibilities how can PDA significantly facilitate the manager's daily communication with the whole world. The result of the practical part is a program for PDA emulation in the Windows operating system for desktop computers as well as an overview of the technical parameters, including the financial performance of the purchase of PDA in the context of other IT technologies.
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web accessibility of Czech schools with economic-managerial orientation
Novotný, Tomáš ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The presented Bachelor thesis will deal with the rules of accessibility of web pages used by Czech schools with economic-managerial orientation, primarily according to the Czech standards following the WCAG. The Web Content Accessibility Guidelines cover a wide range of recommendations for web creators concerning accessibility. These rules should make web pages accessible even to people handicapped in all possible ways (eye defects, hearing defects, locomotory problems etc.). My thesis will show how this accessibility varies in different countries (the U.S.A., European countries, the Czech Republic). The rules of how to make web pages will be gradually explained and also will be presented their significance for their practical utilization. In the practical part of my thesis, I will show these rules on several webs used by schools with economic-managerial orientation and subsequently I will try to make their ranking list. Last but not least, I will compare these results with the web of the Faculty of Management.
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Software piracy and the methodology of it's investigation
Kubalová, Kamila ; Hejda, Jan (advisor) ; Přibil, Jiří (referee)
The main objective of this work is to critically evaluate a sufficient portion of the circuit problem of software piracy and to propose solutions of sub-problems, to use the interpretation of all relevant laws and all other available resources and create a comprehensive picture of the case. The practical part should be primarily a manual for ordinary computer users, which should help them. At the same time I present a preview of the methods of the executive law enforcement authority - Police of the Czech Republic, which deals with the investigation of software piracy. Range of the methods used in my work is not wide, which is partly due to reluctance of companies to cooperate because it is a relatively sensitive information, but it fully covers the needs of work and make it possible to have a final vision of the subject.
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