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Customers'preference in chooising of an accomodation
Jeřábek, Petr ; Navrátilová, Miroslava (advisor) ; Šánová, Petra (referee)
Abstract: Title: Customers' preference in choosing of an accommodation Point of thesis: To reach by the help of questionnaire investigation customer's preferences of potential clients while choosing of an accommodation. Propose suggestions for entrepreneurial subjects in presented sphere of business. Method: Descriptive analysis, observation, questionnaire investigation Results: Records indicate preferences of potential domestic clients of accommodation facilities. Records will lead to suggestions for entrepreneurial subjects in sphere of accommodating services and travelling. Key words: Travelling, hotel, marketing, services, advertisement, accommodation
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The Use of Outdoor Training (OT) in Training Employees
Jindra, Alexandr ; Navrátilová, Miroslava (advisor) ; Šíma, Jan (referee)
and key words Title: The Use of outdoor Training (OT) in Education of Employees Aim of the work: Draw near the history of outdoor training (OT) in Czech Republic and Europe and analyze specific attributes of OT as one of the method of education of employees. Analyze the specific effect on working team undergoing outdoor training. Deduct the conclusions and recommendations for implementing outdoor training as one of the tools of education of employees. Method: Questionnaire research and descriptive analysis Results: lnstant effect of outdoor activities on working team and research of dependences of specific exploring attributes Keywords: outdoor training, teambuilding, training of employees, working team
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Oportunities of Chinese Stock Market
Němec, Jakub ; Navrátilová, Miroslava (advisor) ; Šíma, Jan (referee)
Title of thesis: Opportunities of the Chinese financial market Aim: Aim of the thesis is to define current situation of the Chinese financial market, specify opportunities and threats of investing in this market, outline the way of its development in the future and determine suitable investment strategy in the Chinese stock market for Czech investors. Methods: The main methods used in this Work are describing analysis, interview and fundamental analysis, especially indicator Price / Earnings ratio. For the analysis of the actual situation of the Chinese financial market and for meeting of the prescribed aims there were used professional literature, websites and materials and interviews with the experts for the question of the Chinese economy and stock market. Results: Key words: Nowadays the Chinese stock market is in the stage of long-standing fall caused by global financial crisis. This decline enables new opportunities for capital appreciation to the investors. There were realized extensive reforms in the latest years which improve the investment opportunities even more. Czech investors can invest into the Chinese stocks especially by wide deal of unit trusts. Because of the high volatility investment in this market should not exceed 10 % of the total investment portfolio. stock exchange,...
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Aspects of the internet marketing in environment of czech sport clubs
Outlý, Vítězslav ; Navrátilová, Miroslava (advisor) ; Voráček, Josef (referee)
1 Abstract Title Aspects of Internet Marketing in environment of Czech Sport Clubs Objectives Objectives of diploma work is to make compact set of recommendations and rules of correct using of Internet marketing in environment of Czech Republic sport clubs. Methods Questionnaire examination, Heuristic analysis, Descriptive analysis, Observation, SWOT analysis Results Through analysis of acutal condition and analysis of users needs has been assessed compact set of Internet Marketing tools and created recommendations for their usage by football clubs in environment of Czech Republic. Keywords Internet, Marketing, Internet Marketing, Sport Marketing, Sport Club, Footbal Club
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Tourism in Dečín Area with Focus on Hiking and Cycling
Živná, Martina ; Navrátilová, Miroslava (advisor) ; Majerová, Eliška (referee)
Název: Cestovní ruch oblasti Děčínska se zaměřením na turistiku a cykloturistiku ~ Tourism in Decin Area with Focus on Hiking and Cycling Cíle práce: Vymezení charakteristiky regionu Děčínsko jako destinace cestovního ruchu. Zhodnocení současného stavu analýzou SWOT, vyzdvižení předností regionu v cestovním ruchu. Popis vybraných cyklistických a turistických tras. Vyjmenování a doporučení turistických zajímavostí v regionu. Metoda: V diplomové práci byla použita analýza SWOT , která zhodnocuje současný stav regionu, souvisí s cestovním ruchem a s předpoklady pro rozvoj cestovm'ho ruchu. Výsledky: Osvětlují problematiku regionu Děčínska v oblasti cestovm'ho ruchu, navrhují možnosti financování projektů a nové produkty pro zvýšení návštěvnosti regionu. Klíčová slova: Cestovní ruch, analýza SWOT, Děčínsko, turistika, cykloturistika. Martina Živná, ll. dubna 2006
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Management and Marketing of Sport Events. International Athletic Meeting
Hrušová, Věra ; Navrátilová, Miroslava (advisor) ; Oponent B, (referee)
?I ~ f 1 '' Název: Title: Management a marketing sportovních akcí Mezinárodní atletický mítink Memoriál Josefa Odložila EAA Premium Meetings 2006 Management and Marketing of Sports Events, Intemational Athletics Meeting Josef Odlozil Memorial EAA Premium Meetings 2006 Cíl práce: Charakteristika a analýza managementu a marketingu sportovní akce - mezinárodního atletického mítinku a návrhy na zdokonalení. Metody: Popisná analýza, SWOT analýza Výsledky: Závěry a doporučení vztahující se k pořádání atletického mítinku Memoriál Josefa Odložila Klíčová slova: Management, marketing, sportovní akce, sponzoring, popisná analýza, SWOT analýza.
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Specific forms of the promotions in tourist trade with a focus on skiing tours
Sáblíková, Lucie ; Navrátilová, Miroslava (advisor) ; Šíma, Jan (referee)
(English version): Title: Speci:fic forms ofpromotion in tourist trade with a focus on skiing tours Goals: The goal of the dissertation is to review the current situation in using promotion forms on the Czech market with skiing tours Method: I used following methods: interview, questionnaire, descriptive and comparative analysis Results: The research revealed that the travel agencies follow recent trends and try to adapt the structure oftheir supply as well as oftheir promotion. The most frequent form ofpromotion is advertising together with sales promotions. However, many travel agencies are limited by the lack offinances. In the future they would like to change the situation in this respect. Keywords: Promotion, advertising, tourism, travel agency, skiing trip
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