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Assessing Selected Indicators Using Statistical Methods
Miléřová, Eliška ; Mucalová, Marcela (referee) ; Doubravský, Karel (advisor)
The bachelor thesis deals with an evaluation of the financial situation of the company. The first part presents the theoretical starting points. The practical part contains selected indicators of financial analysis, analysis of time series and regression analysis of the company for the period from 2009 to 2016. With the help of regression analysis, predictions of the future development of selected indicators are provided. Suggestions on improving the current situation of company are processed based on the relults.
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Risks Related to Changes in the Marketing Communication of a Selected Company
Miléřová, Eliška ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on marketing communication of a selected company. The thesis is divided into several basic parts. The first part presents the theoretical background needed to understand the subsequent text. The practical part of the thesis discusses the analysis of the current situation at the selected company. Next, it also includes a questionnaire survey carried out by the author of the thesis. Based on the results obtained from the analyses, the thesis proposes improvements to marketing communication. Risk analysis is then applied to these proposals.
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Risks Related to Changes in the Marketing Communication of a Selected Company
Miléřová, Eliška ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on marketing communication of a selected company. The thesis is divided into several basic parts. The first part presents the theoretical background needed to understand the subsequent text. The practical part of the thesis discusses the analysis of the current situation at the selected company. Next, it also includes a questionnaire survey carried out by the author of the thesis. Based on the results obtained from the analyses, the thesis proposes improvements to marketing communication. Risk analysis is then applied to these proposals.
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|
|
Assessing Selected Indicators Using Statistical Methods
Miléřová, Eliška ; Mucalová, Marcela (referee) ; Doubravský, Karel (advisor)
The bachelor thesis deals with an evaluation of the financial situation of the company. The first part presents the theoretical starting points. The practical part contains selected indicators of financial analysis, analysis of time series and regression analysis of the company for the period from 2009 to 2016. With the help of regression analysis, predictions of the future development of selected indicators are provided. Suggestions on improving the current situation of company are processed based on the relults.
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