| |
|
On-line marketing communication
Malyjurek, Adam ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The master thesis is focused on the marketing communication of the company XYZ. The thesis analyses the current structure of the communication mix and online marketing communication of the selected company. On the basis of the questionnaire survey and the analyses carried out, appropriate measures to improve the online communication of the e-shop will be proposed.
|
|
On-line marketing communication
Malyjurek, Adam ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The master thesis is focused on the marketing communication of the company XYZ. The thesis analyses the current structure of the communication mix and online marketing communication of the selected company. On the basis of the questionnaire survey and the analyses carried out, appropriate measures to improve the online communication of the e-shop will be proposed.
|
| |