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Temporary agency work
Martínková, Kateřina ; Štefko, Martin (advisor) ; Tomšej, Jakub (referee)
The aim of this diploma thesis is to offer a complete overview of the institute of temporary agency work. Temporary agency work is an institute that brings to the user undertakings the possibility to quickly adapt to the increase or decrease in demand for their products by changing the number of employees. The first part of the diploma thesis presents a brief excursion into the history of temporary agency work with focus on the most important historic moments and includes the explanation of its impacts. This chapter emphasises Czech history of temporary agency work, but it takes a quick glance at the history of temporary agency work in other states. The institute of temporary agency work was introduced to the Czech legal system as late as 2004. This point is very important to understand the uneasy position of agency employment on our labour market. The main part of this diploma thesis concerns current legal status of temporary agency work. It analyses obligations of the Czech Republic arising from the C181 and directive 2008/104/ES. The thesis continues to the Czech legal system and it analyses the positions of a private employment agency, user undertaking and an agency employee. It includes the establishment of a private employment agency, obligations during its existence and its cessation. There...
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Assisted reproduction - influence on fertility and selected characteristics of newborns in Czechia
Martínková, Kateřina ; Šťastná, Anna (advisor) ; Kocourková, Jiřina (referee)
Assisted reproduction - influence on fertility and selected characteristics of newborns in Czechia Abstract The use of assisted reproductive technology (ART) has become very widespread in recent years, even in Czechia. The aim of this paper is to identify ART's influence on fertility rates and selected characteristics of newborns, especially in the context of demographics in Czechia. The first part of the thesis focuses on describing the process of fertility postponement and the related use of various ART methods. The second part deals with analyzing fertility level and timing and selected characteristics of newborns with emphasis on the comparison of children according to the method of conception. A data set is used for analysis, which was created by linking data on ART cycles from the National Register of Assisted Reproduction with data of children born collected by the Czech Statistical Office. A detailed analysis shows that the spread of assisted reproduction has a significant impact on the overall demographic situation in Czechia, especially in the ability of older women to realize their fertility. This analysis also suggests some differences between infants born via ART versus infants born without the use of ART in terms of birth outcomes. Binary logistic regression also confirms a certain effect of...
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Health systems in selected European countries and their impact on population development
Martínková, Kateřina ; Šídlo, Luděk (advisor) ; Altová, Anna (referee)
Health systems in selected European countries and their impact on population development Abstract The main objective of this thesis is the characterization of the current state of healthcare systems in six european countries (Germany, France, Czechia, Sweden, Spain and Hungary) and futher the comparison these countries in terms of health indicators of the population and the quality and effectiveness of their health care systems. The analytical part of the thesis is based on data from OECD (or Eurostat) and is focused on the comparison of demographic indicators, occurrence of risk factors in society, quality and availability of health care with a special emphasis on long-term care and expenditure on health. The results of the analysis mainly points to the efficiency of the Swedish healthcare system, which ranked highest, from selected countries, on all indicators used to rank different aspects of a healthcare system. Sweden is also facing some challenges, because of significant regional disparities. Conversely, the worst results were recorded in Hungary, which is affected by very low health-related expenditure and this results in a poor quality of health care. Keywords: healthcare, healthcare systems, health status, Europe
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Temporary agency work
Martínková, Kateřina ; Štefko, Martin (advisor) ; Tomšej, Jakub (referee)
The aim of this diploma thesis is to offer a complete overview of the institute of temporary agency work. Temporary agency work is an institute that brings to the user undertakings the possibility to quickly adapt to the increase or decrease in demand for their products by changing the number of employees. The first part of the diploma thesis presents a brief excursion into the history of temporary agency work with focus on the most important historic moments and includes the explanation of its impacts. This chapter emphasises Czech history of temporary agency work, but it takes a quick glance at the history of temporary agency work in other states. The institute of temporary agency work was introduced to the Czech legal system as late as 2004. This point is very important to understand the uneasy position of agency employment on our labour market. The main part of this diploma thesis concerns current legal status of temporary agency work. It analyses obligations of the Czech Republic arising from the C181 and directive 2008/104/ES. The thesis continues to the Czech legal system and it analyses the positions of a private employment agency, user undertaking and an agency employee. It includes the establishment of a private employment agency, obligations during its existence and its cessation. There...
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The Perception of the Puma Brand in the Czech Market
Martínková, Kateřina ; Tahal, Radek (advisor)
The ambition of this master thesis is to provide a deeper insight into a marketing strategy of the multinational company PUMA applied in the Czech Republic. Specifically, the thesis includes a survey of customers designed to examine the perception of the PUMA brand in the Czech market within the target group of people from 16 to 26 years old. One of the essential requirements of this thesis is to provide a very important theoretical background of the marketing field, explaining the basic marketing terminology, presenting the marketing and communication mix, introducing the company analysis and discussing the important characteristics of the conducting marketing research. Furthermore, this master thesis aims at providing information about the company PUMA, starting from the company history and its successes and ending with its current marketing activity. The essential aim of the study can be explained by the research question: How does the customer perception of the PUMA brand by a defined target group on the Czech market affect the company marketing strategy? In the end, the recommendations for further improvements to the PUMA marketing department are made. Statistical methods correlation and averaging are used in order to reach these goals.
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The maritime container transportation with a focus on export of beer from the Czech Republic
Martínková, Kateřina ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The primary purpose of this bachelor thesis is to analyse the whole process of beer transportation from the Czech Republic by maritime transport and to compare statistical data of exported volume of Czech beer. This study is also focused on determining trend of beer export from the Czech Republic, comparison statistics of beer export by maritime transport with beer export by all means of transport and to specify the most frequent export overseas destinations. Whereas it is necessary to know the theoretical basis for complex understanding of the whole process of maritime transportation, there is explained basic terminology, documents and processes, in the first chapter called "The maritime container transportation of beer". This knowledge is necessary for clarification of the whole issue. The second chapter is concerned with the research of the certain specific requirements that are essential for beer transportation in containers. Beside this, there is also said a hypothesis of the fact that the lowest volume of Czech beer is exported in winter season due to the fact that this commodity is sensitive to very low temperatures during the transportation. Consequently, this hypothesis will be proof by calculations with statistical data. It follows the comparison of the beer export development in the field of maritime transport with the field of all means of transport during the reporting period, in the third chapter. In the end there is an analysis of the export trends of four Czech breweries which export from the Czech Republic: Pilsner Urquell, Budweiser Budvar, Heineken CZ and Breweries Lobkowicz. Using data from technical books, official web sites of the carriers and the Czech breweries and internal data from one forwarder company and two Czech breweries, this study was designed to investigate the whole process of beer transportation by sea shipping.
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Information centres in Tábor area and their impact on the promotion of region
MARTÍNKOVÁ, Kateřina
My bachelor thesis focuses on the theme "Information centres in Tábor area and their impact on promotion of region". It deals with problems of information centres and their marketing. This work is divided in two basic parts. In the first part i write about tourist information centers, mainly their characteristics and functions. The next chapters describes the tourism around the city. It includes historical and natural sights, cultural events, entertainment facilities, active holiday and mainly general characteristics of Tabor area. The second part focuses on the particular information centres in Tabor area. This includes Tábor, Soběslav, Veselí nad Lužnicí, Chýnov and Bechyně. This part includes also the analysis of the tourist information centres . This work analyses Information centre´s activities and propagations and theirs meaning of tourism development in Tabor area. In the final part improving measures and other recommendations on the analyses basis are proposed.
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