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Marketing strategy
Machová, Martina ; Mazánek, Lukáš (referee) ; Schüller, David (advisor)
This diploma thesis is focused to a marketing strategy for the introduction of the new product of the confectionary shop "Tak to upec". The new product is baking lessons. The basis for developing an appropriate marketing strategy is the theoretical knowledge and data obtained from selected analyzes and the use of selected marketing methods. The output of the diploma thesis is the suggestion of a specific marketing strategy in the form of expanded marketing mix.
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Optimization of Taxation of Selected Entity
Machová, Martina ; Svobodová, Sylva (referee) ; Svirák, Pavel (advisor)
The bachelor thesis focuses on the corporate tax and its optimization according by law for selected company. Thesis is divided into three main parts. The first part concern to theoretical knowledge of the fundamental concepts of tax, corporate tax and legal variants of tax liability cut. Company and its current situation is introduced in the second part. Use of recommended tax optimization possibilities and illustration of tax savings within optimization is in the third part.
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Personnel management in a selected service sector
MACHOVÁ, Martina
The diploma thesis deals with the analysis of personnel management in a company that deals with accounting management. The research contains two questionnaires, which were focused on motivation, remuneration and also the overall satisfaction of employees with the company's brand. The questionnaires were supplemented by a guided interview with the company's management, which gives the diploma thesis perspective from the other side. After the research were proposed changes for improvement and the calculated costs of the changes.
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Marketing strategy
Machová, Martina ; Mazánek, Lukáš (referee) ; Schüller, David (advisor)
This diploma thesis is focused to a marketing strategy for the introduction of the new product of the confectionary shop "Tak to upec". The new product is baking lessons. The basis for developing an appropriate marketing strategy is the theoretical knowledge and data obtained from selected analyzes and the use of selected marketing methods. The output of the diploma thesis is the suggestion of a specific marketing strategy in the form of expanded marketing mix.
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Analysis of the internal environment of a selected company
MACHOVÁ, Martina
The main goal of the bachelor thesis was to evaluate the current situation with help of selected internal analyses. Based on the findings, possible changes to maintain or improve its market position were suggested.A SWOT analysis was compiled. Based on the results of the analysis, it was recommended to use its strengths to eliminate threats. Two strategies that should lead to profitability in the following periods were suggested.
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Optimization of Taxation of Selected Entity
Machová, Martina ; Svobodová, Sylva (referee) ; Svirák, Pavel (advisor)
The bachelor thesis focuses on the corporate tax and its optimization according by law for selected company. Thesis is divided into three main parts. The first part concern to theoretical knowledge of the fundamental concepts of tax, corporate tax and legal variants of tax liability cut. Company and its current situation is introduced in the second part. Use of recommended tax optimization possibilities and illustration of tax savings within optimization is in the third part.
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The Influence of Internet Development of the Labour Market in the Czech Republic after 1989
Machová, Martina ; Kaczor, Pavel (advisor) ; Svojšová, Liliana (referee)
The bachelor thesis deals with the development of the labor market in the Czech Republic during the last 25 years from the perspective of the computer revolution, the development of the Internet and social networks. The author examines the impact of the expansion of the Internet and social media on the labor market in the Czech Republic, on the recruitment and job searching methods and on increase of the labor market flexibility. It deals with transformation of methods and forms of recruitment for the last 25 years. In the practical part, the author conducts and evaluates a survey, whose objective was to determine whether and how the impact of the Internet transformed the labor market in the period. In the end, the author formulates a personal view on the prospects for further development of recruitment methods in the labor market in the Czech Republic.
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Evropská měnová unie s ohledem na vstup ČR
Klátová, Jana ; Brůžek, Antonín (advisor) ; Machová, Martina (referee)
Práce je zaměřena na zhodnocení připravenosti ČR na vstup do Evropské měnové unie, stručný popis vzniku EMU a její budoucí vývoj. Obsahuje také hodnocení maastrichských kritérií z pohledu plnění ČR a načasování vstupu do eurozóny. Součástí je také volba vhodného scénáře a výhody či rizika vstupu včetně otázky vhodného načasování.
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