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doplňte
Hejný, Jakub ; Lohr, Václav (advisor)
This thesis deals with social network analysis for the needs of public relations from the perspective of the company. The thesis also specifies conditions and ways of dat collectin on social networks (Facebook, LinkedIn, Twitter). The output analysis should be used as a support tool.
This thesis deals with social network analysis of their usefulness in public opinion surveys for the development needs of management. The output analysis should be used as summary of the recommended ways how to present a company to a customer.At the same time, the analysis should define the effectiveness of the use of individual social networks of their influence on the development of the company's results.
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Social networks and new media
Störzer, Martin ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
This bachelor thesis shares light on new media in the world we live in today, while
focusing specifically on social networks. The theoretical part of the thesis is meant to describe
selected networks from the most common types of social networks. This portion also includes
their history of creation and development up to present days. Attention is primarily given to
existing advertising formats and marketing strategies. The practical part of this thesis is
concentrated on the effectiveness and advertisement of a particular organization who
advertises through social networking sites. It also includes an advertising campaign proposals
and recommendations for the other selected network sites.
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The use of social media in the marketing by public administration
Böhmová, Iva ; Lohr, Václav (advisor)
Marketing on social networks is widespread, and public administration have begun to use these new media. This thesis will be based both on theoretical considerations and empirical research focused on the application of marketing in social networks by public administration. The practical part will compare and assess the current state of social networks for marketing among all regional offices in the Czech Republic.
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Virtualisation tools in theory and practice
Svozil, Marko ; Halbich, Čestmír (advisor) ; Lohr, Václav (referee)
The main objective is to characterize the different types of virtualization approaches and introduce major virtualization technologies and tools. A partial aim of the thesis is to compare the ability and potential of virtualization tools from VMware and Microsoft on the basis of an environment analysis, infrastructure requirements and possibilities of the sample company and implement the appropriate virtualization solution.
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The use of social media in the marketing by public administration
Böhmová, Iva ; Lohr, Václav (advisor)
Marketing on social networks is widespread, and public administration have begun to use these new media. This thesis will be based both on theoretical considerations and empirical research focused on the application of marketing in social networks by public administration. The practical part will compare and assess the current state of social networks for marketing among all regional offices in the Czech Republic.
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Marketing use of social networks
Formánek, Martin ; Lohr, Václav (advisor) ; Zdeněk, Zdeněk (referee)
The main theme of this bachelor thesis is the marketing use of social networks. In the research section the term social network is defined, followed by a brief history of website social networks and a description of czech and world most famous ones. Then the term of marketing and its use is clarified, online marketing and the use of social networks in company promotion. The practical section of this bachelor thesis is aimed at a particular company. It defines its Marketplace and evaluates the use of social networks as a part of marketing. Also the point of view of the social networks users towards the marketing use is showed by means of a questionnaire and the options of use of derived findings and other analysis, served for the publicizing companies at social networks, are stated.
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Digital footprint on the Internet
Sloup, Vojtěch ; Lohr, Václav (advisor) ; Halbich, Čestmír (referee)
This work deals with the digital footprint on the Internet in terms of creation of digital footprints, the possibility of abuse and protection of Internet users. The theoretical part is focused on analysis of digital footprint and handles the potential for abuse and threats arising from the previous analysis. Synthetic part contains options privacy of Internet users, draft measures and appropriate instruments to eliminate the resulting digital footprint.
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Search ads in e-commerce
Hanzalová, Barbora ; Lohr, Václav (advisor) ; Zdeněk, Zdeněk (referee)
This thesis deals with the issue of paid search ads. Search ads are explained in the context of the development of the Internet and search engines, the functioning of search engines and advertising systems in the Czech environment. The aim of this thesis is a practical demonstration of the creation of classic and product campaigns. Campaigns are created for specific e-commerce in advertising systems Google AdWords and Sklik. Subsequently they are processed and it is compiled a set of generally applicable rules for the proper and efficient creation of search campaigns. To verify broader use results is used qualitative methods of expert interview with an expert in PPC.
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Analysis and application of marketing methods on social networks
Kudrna, Jan ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
This bachelor thesis is about marketing on social networks. The thesis is initially focused on various social networks and then of course on the using of marketing and advertising on these social networks. This thesis is also about selection of a suitable marketing strategy for social networks and analytic tools for measuring of the success of campaigns on these networks. The end of the theoretical part is focused on the past marketing campaigns on social networks. This thesis compares and evaluates the effectiveness of several advert sets on the social network Facebook. Each of these advert sets took place one week and measurements were made in the analytical tool from Facebook. At the end of the thesis there is a questionnaire, in which users of social networks respond to questions about advertising on social networks and their using in mobile devices and personal computers.
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Network attached storage
Hojný, Bohumil ; Vokoun, Tomáš (advisor) ; Lohr, Václav (referee)
The Bachelor thesis deals with the using NAS servers for backuping data in the company Lesy hlavního města Prahy. The thesis describes single security methods of protecting data against losing and improving own protection. Next parts are specialized in single types of disk connections. The last theory part is focused on price NAS categories and their using in companies depending on their size. In the practical part of Bachelor thesis, I analyzed current net state in the company, where I had worked, and described the improvements that had been done.
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