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Sales Promotion and Advertising of Company
Lésková, Veronika ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the marketing communication of the company Wellness Atrium in order to support the area of sales promotion and advertising. The theoretical part deals with marketing, marketing communication and more detailed description of sales promotion and advertising. The practical part deals with the introduction of the company and also analyzes the current marketing situation. Subsequently, the proposed part is based on the analysis, which contains recommended suggestions for improving marketing communication in the field of sales promotion and advertising.
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Marketing Communication of a Specific Nutritional Therapist
Lésková, Veronika ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on developing proposals aimed at improving the marketing communication of a chosen nutritional therapist, particularly in the online environment. The implementation of these proposals should lead to better perception of the therapist, increased awareness of their services, and subsequently higher interest from new customers. The thesis addresses both the theoretical and practical aspects of this issue. The evaluation of the final part, based on analyses and approaches, serves as a basis for subsequent recommendations for strengthening the online marketing communication of the nutritional therapist.
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The media image of colapsed Bangladesh textil factory in april 2013 and analysis of way czech media inform about textil industry in developing countries before and after this event
Lešková, Veronika ; Hronová, Tereza (advisor) ; Macků, Lucie (referee)
In April 2013 in Bangladesh building with five textile factories in which 1,129 people died, collapsed. A period of two months followed by when the media reported on violations of human and labor rights more than for the whole period of eight years before followed. The aim of this work is media image of human rights shown on the largest textile disaster in April 2013. The aim is to describe the media construct of human rights in the Czech serious media and their Internet sites. The solution I used is a combination of qualitative and quantitative analysis and analytical part is divided into two periods. The first part of the analysis focuses on the period of one year after the collapse of the factory, the second part analyzes the period from January 2005. I managed to describe how the Czech serious long-term media ignore human rights themes and focuses only to the news reporting.
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Sales Promotion and Advertising of Company
Lésková, Veronika ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the marketing communication of the company Wellness Atrium in order to support the area of sales promotion and advertising. The theoretical part deals with marketing, marketing communication and more detailed description of sales promotion and advertising. The practical part deals with the introduction of the company and also analyzes the current marketing situation. Subsequently, the proposed part is based on the analysis, which contains recommended suggestions for improving marketing communication in the field of sales promotion and advertising.
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The media image of colapsed Bangladesh textil factory in april 2013 and analysis of way czech media inform about textil industry in developing countries before and after this event
Lešková, Veronika ; Hronová, Tereza (advisor) ; Macků, Lucie (referee)
In April 2013 in Bangladesh building with five textile factories in which 1,129 people died, collapsed. A period of two months followed by when the media reported on violations of human and labor rights more than for the whole period of eight years before followed. The aim of this work is media image of human rights shown on the largest textile disaster in April 2013. The aim is to describe the media construct of human rights in the Czech serious media and their Internet sites. The solution I used is a combination of qualitative and quantitative analysis and analytical part is divided into two periods. The first part of the analysis focuses on the period of one year after the collapse of the factory, the second part analyzes the period from January 2005. I managed to describe how the Czech serious long-term media ignore human rights themes and focuses only to the news reporting.
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