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Behavior of Generation Y music listeners in the age of digital music distribution
Kohoutová, Barbora ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
1 Abstract The Master's thesis Behavior of Generation Y music listeners in the age of digital music distribution deals with the pocess of listening to music and habits connected to it among generation Y music listeners. Digital age provides music listener with new channels to listen to music such as streaming services (Spotify, Apple Music etc.), music websites, online radio broadcasting or MP3 format. The research method used in this Master's thesis is qualitative research in the form of semi-structured interviews which were led with the sample of ten respondents. The aim of this Master's thesis is to outline the reflection of respondents' music listening behavior. It tries to capture their viewpoint of use of music channels and their positive and negative aspects. It also focuses on how music listeners choose interprets and songs, how they discover new music and what is their approach to sharing music on social networks. Another question also is what is the role of physical music media for Generation Y music listeners. Findings gained from the research are presented in the last part and they are compared with other researches and books on the similar topic.
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Sex-specific analysis of mortality for malignant neoplasms in the Czech Republic in the years 1994-2013
Maláková, Kateřina ; Hulíková Tesárková, Klára (advisor) ; Kohoutová, Barbora (referee)
Sex-specific analysis of mortality for malignant neoplasms in the Czech Republic in the years 1994-2013 Abstract The aim of this bachelor thesis is to analyze and describe the evolution of mortality due to malignant neoplasms in the Czech Republic from 1994 to 2013 and to study mortality of malignant neoplasms by sexes in detail in the chosen spatial and temporal distribution for the purpose of identifying possible factors which can have an influence on differences between men and women. This thesis deals with mortality from selected causes of death in the malignant neoplasms in addition to the analysis of mortality for the whole group of malignant tumours. There was used standardized mortality rate as the main indicator of mortality and the probability of death by age and decomposition of the difference in life expectancy at birth by cause of death and age between 1994 and 2013 were also used as a more detailed analysis of mortality. During the reported period standardized mortality rate decreased for the whole group of malignant neoplasms and for most particular causes of death for both sexes. It was also found that the differences between men and women are rather decreasing, but for some causes of death such as malignant neoplasm of colon, malignant neoplasm of bronchus and lungs, and malignant neoplasm...
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Communication activities in flavoured beer segment: Staropramen Cool in 2011-2014
Kohoutová, Barbora ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The bachelor thesis deals with communication activities of Staropramen Cool brand in the timeframe 2011-2014. Its main objective is to compare communication activities in individual years by the method of comparative analysis and to describe how they changed over the years. The secondary objective is to determine what are the common and different elements of communication in the segment of flavoured beer. The first part of the thesis deals with the segment of flavoured beer, explains its origin and development. Then, the thesis is focused on the competing brands of Staropramen Cool brand and analyses their communication activities. The next part introduces Pivovary Staropramen company, whose portfolio includes Staropramen Cool brand. The following part is focused on Staropramen Cool brand and its marketing aspects and includes coparative analysis of its communication activities. Most attention is paid to advertising, sales promotion, sponzoring, online communication and public relations as tools by which the brand communicates with consumers. The final part includes the results of the comparison of the brand communication activities in the defined timeframe and evaluate communication problems. Then, the common and different elements of communication in the segment are revealed.
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