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New foms of distribution of television news coverage
Lukáč, Pavol ; Čermák, Miloš (advisor) ; Javůrek, Adam (referee)
This thesis "New Forms of Distribution of News Coverage" sets out its target to briefly and concisely describe technologies that have affected our lifes in recent years and are going to affect them even more in next few years. The theoretical part of this work consists of the brief analysis of perception of new media (new forms of distribution) through the eyes of Czech media theoretics at the beginning of the 21st. Century, then there is a reflection on the thesis of Marshall McLuhan that "We live in the retribal period and the world is just a global village". In addition, the content of this theoretical part of thesis also consists of the description and comparison of new forms of distribution of TV signal, namely IPTV and Internet video, two ways of distribution which the author finds most progressive and interesting. The last, but not least important part of this part of this work is the comparison between the new forms of TV coverage distribution in Hong Kong and Central Europe. The practical part consists of the analysis of the survey based on participation of 70 Facebook users who answered questions on whether they watch tv news or which form of signal distribution are they subscribed to at home. The results of this survey are particulary interesting as the sample was aged between 18-25...
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New foms of distribution of television news coverage
Lukáč, Pavol ; Čermák, Miloš (advisor) ; Javůrek, Adam (referee)
This thesis "New Forms of Distribution of News Coverage" sets out its target to briefly and concisely describe technologies that have affected our lifes in recent years and are going to affect them even more in next few years. The theoretical part of this work consists of the brief analysis of perception of new media (new forms of distribution) through the eyes of Czech media theoretics at the beginning of the 21st. Century, then there is a reflection on the thesis of Marshall McLuhan that "We live in the retribal period and the world is just a global village". In addition, the content of this theoretical part of thesis also consists of the description and comparison of new forms of distribution of TV signal, namely IPTV and Internet video, two ways of distribution which the author finds most progressive and interesting. The last, but not least important part of this part of this work is the comparison between the new forms of TV coverage distribution in Hong Kong and Central Europe. The practical part consists of the analysis of the survey based on participation of 70 Facebook users who answered questions on whether they watch tv news or which form of signal distribution are they subscribed to at home. The results of this survey are particulary interesting as the sample was aged between 18-25...
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The self-regulation in online journalism focusing on main czech news server
Ciborová, Kateřina ; Čermák, Miloš (advisor) ; Javůrek, Adam (referee)
The author of this thesis focuses on the ethical codes of Czech web journals. The thesis explains the terms like ethics, morality, regulation and self-regulation. It outlines new options available in the web journalism (unlike the traditional journalism) which are frequently used. The main goals of the thesis are the ethical codes, their wording, origin, coincidence, differences, strengths and weaknesses. For the purpose of this thesis the author designed a questionnaire for chief editors of web journals in which she outlined the basic ethical problems of the web journalism. Chief editors commented on the model situation, stated their opinions and assessed their most probable behavior in given situation. The emphasis is put mainly on the correction of the untruthful information, sourcing and corresponding referencing, the use of the social networks as a source of information and publishing of the photograph capturing pain, suffering or death.
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Social interaction of internet users described on the example of online music community
Kounovský, Josef ; Sluková, Petra Zia (advisor) ; Javůrek, Adam (referee)
This bachelor thesis deals with the interaction between musicians and listeners on the internet. It describes selected communication tools of web 2.0, their benefits and drawbacks. The thesis is also concerned with the issue of self-presentation on the internet and the factors affecting it. Social communication on the internet is placed in the context of today's changing music industry. The thesis illustrates innovative usage of communication tools by musicians in six short case studies. The last part summarizes collected the findings of the research and offers an explanation as to why the social communication in music community will maintain its place in the future. Keywords: social communication, computer-mediated communication, music community, communication tools of web 2.0, social web
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Content strategy: preparation and designing web content for the organization
Ambrož, Jan ; Střížová, Vlasta (advisor) ; Javůrek, Adam (referee)
The work deals with the content strategy, methods and techniques how to prepare, design and create web content according to established goals. The theoretical part defines role of the content strategy, introduces methods, content life cycle and potential benefits and outputs of the content strategy in its phases: preparation, analysis, creation, evaluation and content management. Work also discussed the interaction with other fields of web design and legal limits, which affect online content in the Czech Republic. The main objective of this diploma thesis is to design new web content strategy for organization. After describing the initial situation and goals, mentioned methods are used to the systematic management of web content. Thanks to the results of this content strategy (target group definition, competitive content analysis, existing content inventory, keyword analysis, information architecture, style guide, content plan, content model, creation process and content management), readers get the guidance, which can inspire them in their practice.
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