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Development of Business Activities - Establishment of a New Branch
Dudová, Kateřina ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
In my bachelor thesis I will deal with the development of business activities of the family company DUDA-koupelna, s.r.o., by establishing its new branch in Brno. Theoretical bases of the work will be used in the analysis of the external and internal working environment of the current state of the company. Based on the data I will create a proposal for corporate development, which will show whether the establishment of a branch pays off.
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Competitive Intelligence System Design at Selected Company
Dudová, Kateřina ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
The diploma thesis is focused on the process of introducing Competitive Intelligence into a selected company. The purpose of this thesis is to propose a way that would help the company with orientation in a competitive environment and thus improve its position in the market. The knowledge from the theoretical and analytical part is used as starting points for the actual design of the Competitive Intelligence process and for determining the best method of analysis of the most important competitor.
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Online strategické chování podniků zaměřených na cyklistiku
Dudová, Kateřina
The main objective of this thesis is to evaluate the online strategic behaviour of businesses operating in the cycling sector. The theoretical part of the thesis explains the main concepts such as e-commerce, B2C and B2B models, strategy and strategic management and online customer buying behaviour in e-commerce. The empirical part of the thesis then focuses on the quantitative research of the factors influencing online shopping behaviour of the selected online stores, which the author evaluated using the method of situational analysis and benchmarking. The resulting strategic positions are complemented by the calculation of selected financial analysis indicators. According to the results of both partial research a balanced e-commerce strategy prevails among the companies. The results of the financial analysis were to some extent influenced by the Covid-19 pandemic crisis.
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Competitive Intelligence System Design at Selected Company
Dudová, Kateřina ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
The diploma thesis is focused on the process of introducing Competitive Intelligence into a selected company. The purpose of this thesis is to propose a way that would help the company with orientation in a competitive environment and thus improve its position in the market. The knowledge from the theoretical and analytical part is used as starting points for the actual design of the Competitive Intelligence process and for determining the best method of analysis of the most important competitor.
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Development of Business Activities - Establishment of a New Branch
Dudová, Kateřina ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
In my bachelor thesis I will deal with the development of business activities of the family company DUDA-koupelna, s.r.o., by establishing its new branch in Brno. Theoretical bases of the work will be used in the analysis of the external and internal working environment of the current state of the company. Based on the data I will create a proposal for corporate development, which will show whether the establishment of a branch pays off.
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Children Theatre in Podblanicko
Dudová, Kateřina ; PROVAZNÍK, Jaroslav (advisor) ; MACHKOVÁ, Eva (referee)
This diploma thesis deals with the repertoire of children ensembles of Podblanicko region up to 1989 and focuses on their genre and thematical range, quality of texts and the alterations of the repertoire in the context of political, cultural and social changes. The thesis is divided into five parts, according to different historical periods: 1st the time period up to 1918, 2nd the time period between the World Wars, 3rd Occupation and the Second World War, 4th the Freeze and Thaw , 5th Normalization. Firstly, each of these parts presents historical context, education system of Podblanicko region in the national context and development of contemporary literature for children and youth. Then it concentrates on the actual research of children theater in Podblanicko region.
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Cries Unheard
Dudová, Kateřina ; HAVELKA, Jiří (advisor) ; ADÁMEK, Jiří (referee)
The thesis describes in detail the study period spent on Theatre Faculty of the Academy of Performing Arts in Prague (DAMU)/
Department of Alternativ and Puppet Theatre while doing a course of play direction and dramaturgy.
It fo-cuses on the progress of creating and staging the own copyright playwright "Cries Unheard".
This text was based on a story of child murder whose name is Mary Bell.
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