Home > Search Results: Drobná, Šárka
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
 Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
Detailed record
Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
 Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
Detailed record
Specifics of broadcast transmission for listeners in the age category 30-50 years
 Drobná, Šárka ; Maršík, Josef (advisor) ; Moravec, Václav (referee)
This dissertation deals with the radio broadcasting in the Czech Republic that is focused on a group of listeners aged 30-50 years. It especially covers the public and private radio stations with statewide coverage. It also surveys what kind of formats of stations and broadcast programs dominate at target listeners and what the target listeners themselves expect from the broadcasting. The work is divided into the chapters and subchapters. The first chapter is concentrated on the development of the public and private radio broadcasting after the year 1989. It describes the demonopolization of Československý rozhlas and formation of competition of private stations, the ending of Československý rozhlas and origin of Český rozhlas, which serve as a statutory organization. The second chapter is aimed at the beginning or private broadcast stations with statewide significance. The third chapter focuses on both formats of radio stations and the formats of programs which are recently used in the radio broadcasting. The fourth chapter briefly describes the program of three favorite stations of the target audience. Last chapter summarizes research part of dissertation. The questionnaires investigated the listening preferences of target group, which stations the listeners prefere and which content of...
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English