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Business Plan - Establishment of the Music Club
Roček, Pavel ; Dohnalová, Anna-Marie (referee) ; Fojtů, Kateřina (advisor)
This bachelor’s thesis focuses on setting up a business plan for a music club start-up. The theoretical part deals with selecting the most appropriate form of legal entity, analyzing the competition, marketing mix, SWOT analysis, SLEPT analysis and budgets. The practical part is based on theoretical knowledge as well as personal experience gained from managing a music club and a hospitality business.
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Proposal of Marketing Plan and its Economical Evaluation
Tomečková, Michaela ; Dohnalová, Anna-Marie (referee) ; Kaňovská, Lucie (advisor)
The main subject of this bachelor thesis is to create a marketing plan proposal for Maralex trade s. r. o. and subsequent implementation of these marketing stategies in the management of the company including economic evaluation of the situation. This company sells humorous gifts especially through the online store DárkyHry.cz The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company and its desription. Subsequently, in the practical part is to analyze current situation of company and a formulating a marketing plan. Conclusion of the work will be devoted to my own designs solutions and economic evaluation.
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Cross-sector collaboration in Dolnobřežansko region in Praha - Západ district
Smolon, Štěpán ; Dohnalová, Marie (advisor) ; Moree, Dana (referee)
7 Abstract The diploma thesis analyzes the relations and cooperation between civil, state and market sectors in the suburban region of Dolnobřežansko. The aim of the thesis is to describe the current state of cooperation between civil society organizations and the other two sectors in terms of its forms in a specific territorial unit. A partial goal is to understand how the subjects' motives for cooperation, or the expected benefit from it, are related to the choice of its specific form and how it is then managed for individual forms of cooperation. Forms of cross-sector collaboration and relations in the region are examined and categorized on the basis of two theoretical concepts, or typologies, according to cooperating entities. In the practical part of the thesis, a research investigation is carried out identifying the specific forms of cross-sector collaboration in the region, the motives of individual subjects on the basis of which they choose individual forms, as well as the way of managing mutual relations. Extent of the thesis The thesis is 92 standard pages in lenght. Key words Cross-sector collaboration, Dolnobřežansko region, civil society organisations, state sector, market sector
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Individual Giving in Humanitarian and Development Organisations of the Civic Society
Schramm, Filip ; Dohnalová, Marie (advisor) ; Frič, Pavol (referee)
The diploma thesis deals with an issue of individual giving in organisations of the civic society aiming at humanitarian aid and official development assistance. The goal of the thesis is to reveal whether there is an executive or missionary approach in the field of individual giving. The theoretical part provides information from the professional literature about civic society organisations, their financing with an emphasis on individual giving as well as about the field of humanitarian aid and official development assistance. The empiric part contains an analysis of obtained data through annual reports of individual organisations and questionnaire construction, results of the research and practical recommendations.
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Motivation and sustainability of volunteers
Buksová, Alena ; Pospíšilová, Tereza (advisor) ; Dohnalová, Marie (referee)
This master's thesis describes and analyzes the testimonies of long-term volunteers from the animal advocacy organization, Svoboda zvířat (Animal Freedom). The theoretical part provides an overview of professional sources, concepts, and models related to volunteering, motivation for long-term volunteering, and volunteer sustainability. The conceptual model of the causes of long-term volunteering by Louise A. Penner (2002) was crucial for this thesis, upon which the empirical part of the work was built. It includes authentic testimonies from long-term volunteers of Svoboda zvířat. The aim was to determine what motivates volunteers from the advocacy organization for animal rights to engage in volunteer activities, what encourages them to sustain long-term volunteering, and what, on the other hand, discourages them from volunteering. Keywords: volunteer, volunteering, nonprofit organizations, civil society, motivation, sustainability
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Strategic Giving in the Context of Transformation of the Česká Spořitelna Foundation: A Description of Two Different Giving Strategies
Žertová, Lucia ; Pospíšilová, Tereza (advisor) ; Dohnalová, Marie (referee)
Strategické darcovstvo v kontexte premeny Nadácie Českej sporiteľne: Popis dvoch rozličných darcovských stratégií Abstract This thesis deals with the issue of corporate philanthropy and its challenges in a case study of the transformation of the donor strategy of the Česká sporiteľna Foundation after its merging with the Depositum Bonum Foundation. The outcome of this study is a description of the merger of these foundations, and the aspects of the strategy in which the change took place. It is an assessment of the foundation's giving style, its relationship with the state, and the level at which it seeks to achieve social change. A further objective is to identify whether the new strategy shows signs of effective philanthropy or other approaches that might aid it in dealing with the challenges, that foundations of this type face, particularly the issues of legitimacy, effectiveness and accountability to stakeholders. Keywords: civil society, non-profit organisation, corporate foundation, corporate philanthropy, effective philanthropy, strategic giving, venture philanthropy.
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Political participation of homeless people
Kapusňáková, Zuzana ; Muhič Dizdarevič, Selma (advisor) ; Dohnalová, Marie (referee)
This thesis examines the political participation of homeless individuals in the Czech Republic and the significance of non-governmental organizations (NGOs) in supporting this participation. The theoretical part introduces the concepts of civic and political participation and homelessness. In the empirical part, interviews with homeless individuals and NGO representatives are used. The results show that practical barriers such as lack of information and resources for participation in political processes are the main obstacles to political participation for homeless individuals. It was also found that NGOs play a significant role in supporting political participation of homeless individuals and can help remove some of the barriers that prevent these individuals from political engagement. The significance of this work lies in its focus on a marginalized group of citizens and contribution to the discussion on inclusive political participation in the Czech Republic. The thesis also shows the importance of NGOs in supporting political participation of homeless individuals and can serve as inspiration for further research in this area.
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Social Entrepreneurship as Socially Responsible and Sustainable Business
Vilímovská, Magdaléna ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
The thesis focuses on comparing the concept of social entrepreneurship with the concepts of corporate social responsibility and sustainability. The theoretical part describes the civil sector, social economy, social entrepreneurship, and corporate social responsibility and sustainability. In the empirical part, the principles and indicators of social entrepreneurship are compared with European Sustainability Reporting Standards (ESRS). Subsequently, the topics and areas of these standards are identified through thematic analysis of specific activities of three selected social enterprises. The research aims to determine whether, and if so, how, the activities of social enterprises correspond with the principles of corporate social responsibility and sustainability according to ESRS. The results of the research show that the analysed social enterprises in all thematic areas of the environmental, social and economic pillars meet the social responsibility and sustainability criteria through their activities.
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Preparation and characterization of nanoparticles with encapsulated antimicrobial component
Dohnalová, Marie ; Strečanská, Paulína (referee) ; Márová, Ivana (advisor)
This bachelor thesis is focused on the preparation and characterization of particles with encapsulated natural substances with antioxidant and antimicrobial properties. Selected antioxidants were anthocyanins, eugenol and vitamin E, as one of the most powerful antioxidants. At the same time, antimicrobial agents were chosen, in this case eugenol. In the theoretical part, individual active substances, materials for the preparation of particles, methods of their preparation were characterized and the principle of determining the safety of used materials. In the experimental part, selected active substances were characterized and the preparation of particles was optimized. Two types of liposomes were prepared, for which the encapsulation efficiency, size and stability were determined. Also prepared aqueous extracts of blueberries and blackberries were prepared, for which total anthocyanin content has been determined. The extracted substances from the plant material were encapsulated into alginate particles. Furthermore, the gradual release of active substances from particles into model environments using a spectrophotometer was determined. During the gradual release of active substances from the particles, the antioxidant effect was also monitored, in which it was possible to observe a decrease with the passage of time. The antimicrobial effect of active substances and liposomes against model microorganisms Escherichia coli and Micrococcus luteus was also tested. Cytotoxicity tests on human keratinocytes were performed on selected active substances, extracts and prepared nanoparticles, where it was proven that the selected materials are non-cytotoxic. Finally, a proposal for a possible application form in the form of an alginate hydrogel was created.
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