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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evaluation of the educational systems in the companies in the Czech republic
 Daňhelková, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Cetkovský, Pavel (referee)
Employee education alongside with skilled employees motivated to further development is currently becoming both an important part in the development of companies and a significant competition advantage in all markets worldwide. The aim of this thesis is to analyze educational systems in Czech companies and to evaluate the educational process of employees. The thesis is divided into two parts, theoretical one and practical one. The first part deals with defining theoretical concepts related to education, the theory of corporate education and trends in corporate education. The second part is focused on the research of corporate education in Czech companies. The research is based on the internal documentation and interviews with the HR representatives in the company HOCHTIEF CZ, and interviews with experts in the field of corporate education from the company DMC management consulting.
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Children as a target group in marketing
 Daňhelková, Barbora ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelor thesis deals with children as a specific target group in marketing. First part of this thesis deals with defining theoretical concept related to marketing and children as target group. Second part is focused on the influence of children on the shopping behaviour of their parents. The aim is to analyze what is the impact of campaigns of the retail chains aimed at children and how they influence the shopping behaviour of the parents of children. Primary data were collected by survey in electronic and written form. Based on the result of own survey it is possible to say that children are largely influenced by the campaigns. Children demand active participation of their parents on the campaigns and also the parents are willing to increase the value of their purchase for them.
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