Home > Search Results: Chocholoušek, Michal
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Event Marketing - Successful Event Manual
 Roubíček, Jan ; Chocholoušek, Michal (advisor) ; Ladislav, Ladislav (referee)
This thesis concerns with syntesis and evaluation of event marketing activities at sports events. Besides assembling a functional manual, it offers subjective and objective suggestions how to improve some best practices. Organizational manualu was set up using a semistructured survey of two sports events organizer groups. One of them is accountable for RunTour series, the other is preparing a brand new event. Where event marketing comes into play when organizing a new event is shown on the later one. Thesis offers an overview of sponsors event marketing activities, hence maret trends, as both organizing subjects are capacities in their field and at the end of the thesis, all is summarized to a severa steps guide n how to organize a succesfull event implementing event marketing functionality. There is also a scheme for better visibiity of this complex matter. These are also main contributions of the paper.
Detailed record
Evaluation of the re-branding within the selected company
 Sutulova, Alina ; Chocholoušek, Michal (advisor) ; Pilař, Ladislav (referee)
This Bachelor Thesis examines the problems encountered when modern corporations enter new markets and and shift strategies from domestic to global. Analysis is being made with regards to the conditions and behavior encountered. It also examines consumers reactions to changes in product name's as branding for the new markets occurs. It also discusses appropriate pathways, setting of new goals and tasks, and their practical application. The theoretical discusses defines basic terms, topical coverage of development history and formation of said markets, and new marketing strategies performed by the companies. The practical part is devoted analysing the process of brands' rebranding of the selected company and customer response based on said product changes. The results will be analyzed and assembled to detect the main root of change in product name, renewals of antiquated packaging, branding strategies during initial release of the products to the foreign market, as well as changes in consumer habits and their ability to cope with new brand identity.
Detailed record

See also: similar author names
1 Chocholoušek, Matyáš
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English