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Proposal of Changes of Communication Mix of Company
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focused on the communication mix of NSD International CZ, s.r.o.. In the theoretical part I focus on the definition of marketing, especially the marketing and communication mix, as well as the description of the analyzes I use in the work. In the second part I develop a communication mix for this company, as it does not have a marketing department. And also I focus on a proposal to improve the sales department.
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Business Plan for the Foundation of a Hotel and Training Center for Dogs
Glatzner, David ; Boček, Aleš (referee) ; Bayerová, Vladimíra (advisor)
This undergraduate dissertation focuses on the business plan of dog hotel and training centre in the town of Kunštát na Moravě. The proposal is based on the analysis of market needs and demands. The research is primarily based on questionnaires, collecting data on the size of the market and the type and range of the services required. The business plan is designed mainly for self-employed individuals with trade licence. Also, the dissertation is accompanied with financial assessment of the business plan.
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Reaching new costumers on a B2B market in UK
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the communication mix in a Czech company operating in the field of web analytics and also on its proposed design for the B2B market in England. The theoretical part is focused on the definition of marketing, international marketing, marketing and communication mix. The analytical part is focused on the characteristics of the company, analysis of the micro and macro environment, analysis of the marketing and communication mix of the company. The last part is devoted to the design of the company's communication mix for the B2B market in England. These proposals should lead to reaching new customers and possible gaining of new customers from the already mentioned market.
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Project Management in the Organization
Boček, Aleš ; Bartošová, Ivana (referee) ; Juřica, Pavel (advisor)
The master thesis deals with improving of project management in student organization BEST Brno operating at Brno University of Technology, demonstrated on the example of engineering competition. The paper summarizes theoretical knowledge based on IPMA standards with specification for management in a student’s organization as well as it shows their usage in practice.
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Business Plan for Foundation of Trade in Tax and Accounting Counseling
Straková, Kateřina ; Boček, Aleš (referee) ; Bayerová, Vladimíra (advisor)
This bachelor´s thesis deals with the foundation of trade in tax and accounting counseling in district of Blansko. The target group is entrepreneurs, small and medium companies which are provided accounting and tax service. The work consists parts of theoretical, analytical and proposal. In the theoretical part presents findings that are used in other parts of the work. The analytical part focuses on the business environment and assessment of the current market situation. A business plan is the proposal part.
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Shop Floor Scheduling in Discrete Parts Manufacturing
Vágner, Ladislav ; Boček, Aleš (referee) ; Simeonov, Simeon (advisor)
Master´s thesis analyses the current state of the production scheduling in a manufacturing company in the automotive industry. It describes the setup system management of the module Advanced Production Planning by Helios Orange program, which company uses. This thesis introduces a new process of order and describes procedures for control of this module. Two essential steps of this new process were tested – creation of production orders and scheduling of production batches. In the end of the master´s thesis there are estimated financial savings after the implementation of the new process production scheduling.
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