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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing in social tourism in Italy
 Aunická, Markéta ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
Social tourism aims to allow traveling to those who are disabled or disadvantaged for any reason. That means especially the young people, seniors, families with children and persons with handicaps or disabilities. Diploma thesis "Social Marketing of tourism in Italy," provides an overview of Italian organizations and their products in mentioned area. Thesis is divided into the three parts. The first part describes basic principles of social tourism. The second part contains detailed analysis of the market situation of social tourism in Italy, including the marketing mix and SWOT analysis. The last part contains an assessment of current situation and proposal of recommendations that would enable wider application of the policy of social tourism in Italy.
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Roles of women and men in Czech and Italian advertisement
 Aunická, Markéta ; Koudelka, Jan (advisor) ; Horák, Pavel (referee)
This study provides basic comparison of different tasks given to men and women in advertisements published in Czech and Italian periodicals. The different roles dedicated to male and female models, different style of presentation related to promoted products and different way of utilization of sexual phenomena are analyzed. First - theoretical part of this study contains main definitions and terms allowing the right understanding of common terms, specific for this research. Description of research procedures and statistical evaluation of obtained results is described in the second part of this study. The method of quantitative content analyses was mainly used to evaluate specific utilization of men and woman in advert industry of both countries. Obtained results provide updated survey of gender stereotypes used currently in Czech and Italian advertisements.
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