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National Repository of Grey Literature

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Modern forms of marketing communications and their impact on the ability to compete of small and middle- sized companies Král, Petr ; Bílková, Jana (advisor) ; Štensová, Antonia (referee) ; Lošťáková, Hana (referee) ; Pour, Jan (referee) Disertační práce se zabývá analýzou moderních forem marketingové komunikace (internetová komunikace, virtuální kanceláře, call- centra) a vyhodnocuje možný vliv jejich využití na konkurenceschopnost malých a středně velkých českých podniků. Jsou řešeny i další souvislosti využití moderních forem marketingové komunikace v podnikové praxi (např. právní regulace a samoregulace marketingové komunikace v EU, personální a technické podmínky)a provedeno jejich srovnání v rámci ČR s ostatními státy EU. Detailed record

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