National Repository of Grey Literature 5 records found  Search took 0.00 seconds. 
Preparation of Construction and OSH
Vaculík, Jakub ; Šopík, Josef (referee) ; Nováková, Jana (advisor)
This study investigates the management of a construction project from the building contractor’s point of view. The main aim is to describe the construction readiness process, including the technical drawings, risk assessment and OSH solutions. The literature review provides an overview of the key terminology used in the management of a construction site, contractor readiness and OSH. The practical section of this study then describes order preparation, construction readiness, risk assessment, OSH solutions and fire risk assessment for the I/43 Milonice intersection turn lane.
Proposal of Communication Mix of Cosmetic Brand
Lišková, Johana ; Šopík, Josef (referee) ; Milichovský, František (advisor)
Bachelor thesis is focused on proposal of communication mix that is based on analysis of current situation of cosmetic brand RevitaLash. Bachelor thesis has three parts. Theoretical part focuses on theoretical background needed for analyzing of communication mix. Second part contains the introduction of the cosmetic brand and the analysis of current situation. In the third part there is proposal of improvement of communication mix and marketing strategy of cosmetic brand RevitaLash.
Preparation of Construction and OSH
Vaculík, Jakub ; Šopík, Josef (referee) ; Nováková, Jana (advisor)
This study investigates the management of a construction project from the building contractor’s point of view. The main aim is to describe the construction readiness process, including the technical drawings, risk assessment and OSH solutions. The literature review provides an overview of the key terminology used in the management of a construction site, contractor readiness and OSH. The practical section of this study then describes order preparation, construction readiness, risk assessment, OSH solutions and fire risk assessment for the I/43 Milonice intersection turn lane.
Proposal of Communication Mix of Cosmetic Brand
Lišková, Johana ; Šopík, Josef (referee) ; Milichovský, František (advisor)
Bachelor thesis is focused on proposal of communication mix that is based on analysis of current situation of cosmetic brand RevitaLash. Bachelor thesis has three parts. Theoretical part focuses on theoretical background needed for analyzing of communication mix. Second part contains the introduction of the cosmetic brand and the analysis of current situation. In the third part there is proposal of improvement of communication mix and marketing strategy of cosmetic brand RevitaLash.
CORPORATE IDENTITY A STRATEGIE INTEGRACE ZNAČEK GENERAL MOTORS V EVROPĚ A ČESKÉ REPUBLICE
Šopík, Josef ; Halík, Jaroslav (advisor) ; Šikoš, Štěpán (referee)
Diplomová práce se zabývá corporate identity a strategií integrace značek v automobilovém průmyslu. Integrace je totiž spjata s image značky a změna corporate identity je tedy nezbytností. General Motors v současné době sjednocuje procesy a identitu značek distribuovaných v Evropě. Práce shrnuje dosavadní pokrok General Motors v této iniciativě a navrhuje možné změny procesů nového projektu corporate identity značek Opel, Chevrolet a Saab.

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