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The Company Pandora on The Czech market in 2010-2014
Šlejharová, Veronika ; Shavit, Anna (advisor) ; Koudelková, Petra (referee)
Bachelor thesis The Company Pandora on The Czech market in 2010-2014 deals with the company PANDORA and its marketing strategy and communication forms, which the company applies on the Czech market. It also describes the entry of the brand on the Czech market and compares it with its directly competitive brand Trollbeads. Next section is devoted to a description and analysis of the main tools of communication mix which the brand utilized within its communications during the specified period. The last section is devoted to quantitative research that was conducted to obtain information on the status of PANDORA on the Czech market, purchase motives and loyalty of its customers. The conclusion of this thesis is a detailed description and analysis of the marketing activities of Pandora partly supported by research results.
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The use of media in men's prison
Šlejharová, Veronika ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
The aim of thesis The use of media in men's prison is to uncover the relationship between prisoners and media. Futhermore, by using the qualitative method of semi- structured interviews it was also the aim of this thesis to analyse how the prisoners use the media in the time-space framework of everyday life and if the media help to maintain day-to-day routines. This research could be of academic benefit, because this topic is not only largely neglected in the Czech Republic in general, but also in the prison area, especially when considering how to better resocialise prisoners through the utilisation of the media. Practical research is built upon a relevant theoretical basis: the history of the prison, sociological aspects of the prison, and regulation of the media in prison. In the next chapter, the media audience is described, together with an overview of important views of active access audience to media. The following chapter presents methods used when conducting the research, particularly Grounded Theory. The results of the research and interpretations thereof are presented in the final chapter along with respondents' descriptions, research goals and the course of interviews.
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The Company Pandora on The Czech market in 2010-2014
Šlejharová, Veronika ; Shavit, Anna (advisor) ; Koudelková, Petra (referee)
Bachelor thesis The Company Pandora on The Czech market in 2010-2014 deals with the company PANDORA and its marketing strategy and communication forms, which the company applies on the Czech market. It also describes the entry of the brand on the Czech market and compares it with its directly competitive brand Trollbeads. Next section is devoted to a description and analysis of the main tools of communication mix which the brand utilized within its communications during the specified period. The last section is devoted to quantitative research that was conducted to obtain information on the status of PANDORA on the Czech market, purchase motives and loyalty of its customers. The conclusion of this thesis is a detailed description and analysis of the marketing activities of Pandora partly supported by research results.
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