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Communication activities of the sports club FC Barcelona in 2010-2011
Tyle, Jan ; Halada, Jan (advisor) ; Křeček, Jan (referee)
The aim of the thesis "Communication activities of the sports club FC Barcelona in 2009- 2011" was to describe and analyze the main elements within the marketing communications causing the fact that FC Barcelona is one of the most valuable brands in the area of European football clubs. The technique of the process is description. I analyze the main reasons of the popularity of sport itself and furthermore I describe each part of the club's marketing mix - product, place, price and promotion. The club's history and its mythology are the most important descriptions of the organization, because the values and brand identity naturally evolve from it. I attempt to introduce social and political overlap of a sports club, in the Czech environment unparalleled. In the analysis of tools of promotion, I mainly focused on online marketing, which can reach the whole world. In addition, separate chapters are devoted to sponsorship, which is crucial in sports marketing, and the Foundation FC Barcelona, through which the club exercises its corporate social responsibility.
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Serological diagnosis of toxoplasmosis
KAASOVÁ, Eliška
Toxoplasmosis caused by the protozoan Toxoplasma Gondii is one of the most widespread parasitic infection in the world, occurring in organism of both warm-blooded animals and humans. The majority of healthy individuals have no symptoms, in some cases there are slight clinical signs. However, serious heath complications or even death may be caused either by infection or reactivation of the latent form of infection among people with immunodeficiencies. Toxoplasmosis can inflict a severe fetal damage when a female is infected for the very first time in the first trimester of pregnancy. This can be prevented by the risk group screening and an early detection of the protozoan. Laboratory diagnostics use two basic methods in order to prove toxoplasmosis, a direct one and an indirect one. The direct methods such as a microscopic evidence of the protozoan or the isolation of Toxoplasma Gondii on laboratory animals are not usually used in practice. In recent years methods of molecular biology focused on the proof of the protozoan?s nuclear acid in the biological material come to the fore. The methods of indirect evidence are based on the detection of specific traces left by the infectious agent in human organism. Among them, serological methods are the most commonly used ones in the routine operation in the majority of laboratories in the Czech Republic. A basic principle is reaction between antigen and antibody. It is possible to determine whether the infection is in acute or chronic phase and what type of infection it is. This test was utilized for serological evidence of toxoplasmosis for the first time. Then other tests were made. That includes intradermal and imunofluorecent tests, complement fixation test, indirect hemaglutination, microprecipitation or imunoenzymatic methods. The mere evidence of the presence of antibodies is not usually sufficient for diagnosis. Determination of the phase of infection is essential, therefore it is needed to prove if the value of each class of immunoglobulins (or titers of all antibodies) increases, decreases or if they have a stable value. In some cases the avidity IgG may be crucial. The aim of this bachelor thesis is to detect antibodies against Toxoplasma Gondii and to evaluate their prevalence by using serological methods. And finally, these methods will be compared. The patient samples originate from the department of parasitology and serology of Fakultní nemocnice Plzeň, therefore there is an evaluation of the incidence of infection in Pilsen region. The complement fixation test is the most commonly used in routine operation for determination of the total level of antibodies or this test is supplemented by determination of levels of individual immunoglobulin classes by using the Enzyme linked immunosorbent assay. If there is the evidence of infection of toxoplasma by using KFR and the antibody titer is 1:8, it is necessary to supplement the determination by ELSA method to ascertain the level of immunoglobulin classes. This diagnosis has gradually developed from demanding and complex procedures towards fast and fully automated diagnosis. In total, 68 samples of patients with suspicion of toxoplasmosis were determined. The monitored group includes men, women and children. After consideration of the factors which may influence the reaction and on the basis of KFR, the infection of 26 persons was eliminated (negative results). The remaining 43 patients had a positive reaction for the presence of antibodies. After comparing the positive results and low titers with the clinical state of the patient or with the values measured in the past, the determination by the method of ELISA was indicated among 41 persons. The final result for August 2012 was the detection of acute toxoplasma infection of 4 people.
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Breedintg biology of great crested grebes (Podiceps cristatus) in different habitats in the Třeboň basin
HÝLOVÁ, Alena
The aim of this study is to determine some breeding and ethology aspects of Great Crested grebes (Podiceps cristatus) in two different habitats in the Třeboň basin. The first locality is Nadějská rybniční soustava (NRS). It means 14 high eutrophic fish ponds near Třeboň. The second locality is in Hálámky and it is the gravel pits area. There are 4 ponds with low eutrophic water. This locality is similar to lakes - the origin biotope of Great Crested grebes (Podiceps cristatus). There are still active outputs of gravel in some of Halámky ponds. This study is based on breeding aspects, such as bird quantity, observing and measuring. Observations were carried out in 2004 - 2006. Whole day ethology monitoring was made in 2006. The data in Nadějská rybniční soustava are collected every 14 days from March to November. The data in Halámky are collected on the month base. The parameters of nests were measured during the breeding season. It was draught of nests, height above water level, height of water column, diameter of nests, ``kotlinka{\crqq} - a place for eggs in nest, ``korona{\crqq} - a special part of the nest. We focused on the parameters of eggs such as width, length and number of eggs in the nest as well.
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Occurrence of human pharmaceuticals in the middle part of the Yangtze River. Literature rewiew compared to results from passive samplers POCIS.
KUBATA, Michal
Occurrence of human pharmaceuticals in the middle part of the Yangtze River. Literature review compared to results from passive samplers POCIS. Pollution of water environment by pharmaceuticals is becoming a major problem in recent years. Amount of discharged pharmaceuticals and personal care products (PPCP) is continually increasing in number and volume as well. The Yangtze basin is one of the world's most populated areas and its development is still growing. The goal of this thesis is to compare results from previous studies with concentrations of pharmaceuticals which were detected in POCIS samplers. Passive samplers were deployed in 10 localities in the middle part of the Yangtze River from October 12 to October 22, 2013. Temperature of water was from 20 to 21°C. Instrumental analysis was based on LC-MS/MS method. The passive sampling method was very succesful in detecting of pharmaceuticals. Range of detected substances was 39 PPCP. In our study, the total concentration of target substances ranged from 36 to 757 ng . POCIS-1 in respektive sites. The most abundant group were antibiotics. Several studies, which were aimed to asses the presence of pharmaceuticals in the river have been made to date. Authors of cited studies detected 36 pharmaceutical compounds. Influential substances were sulfamethoxazole, carbamazepine, indomethacine and ibuprofen. Their maximal concentrations reached more than 200 ng . l-1. Methods of the previous measurements consisted in collecting samples of surface water or sediments. Detection of polar micropollutants by using passive sampling is relatively new approach. Unfortunately it is not possible to compare results from water samples with data analysed in POCIS directly. There are calculations available only for limited range of pharmaceuticals and pesticides. Moreover most sampling rates were calculated in controled laboratory conditions only. There are many factors that can influence results of the filed measurements for example water temperature, turbulence conditions, fluctuation of concentration, biochemical degradation of substances during storage, etc. Amounts of concentration are mostly influenced by dilution in the river. Presence of individual substances depends on composition of using pharmaceuticals in particular area.
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Znamená příjetí eura zdražování? Experimentální studie z České republiky
Bohumínský, Roman ; van Koten, Silvester (advisor) ; Zajíček, Miroslav (referee)
In the euro area, the changeover to the euro was accompanied by fears of increases in prices by consumers. However, in most countries the changeover had barely any effect on inflation indices, but a significant effect on perceived inflation and even now people still believe that the price increase was more dramatic than it was in reality. This paper examines the situation in the Czech Republic, being one of the last countries in the EU which have not adapted the euro yet. I am especially interested in finding whether a changeover would lead to price increases even though Czech citizens have got plenty of time to indirectly familiarize with the euro currency. The analysis is based on a laboratory experiment. With this method I am studying the effects of transition to euro on consumer behavior. In addition, I compare the results (indirectly) with those of other European countries. Under the framework of posted price experiment, it can be concluded that, in the particular sample, the changeover to euro currency does in fact affect the outcome of trade at least temporarily. In this case, the changeover from CZK to EUR leads to elevation of prices and reduction of the traded quantities, especially right after the changeover. The main reason for this is that the producers (sellers) tried to exploit the changeover situation in order to increase their profits. All the presented results are significant at 5% level.
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Predisposal factors for the development of rhinitis
Babrňáková, Lenka ; Jílek, Petr (advisor) ; Kudláčková, Zděnka (referee)
Babrňáková Lenka - Predisposing factors of rhinitis, Univerzita Karlova v Praze, Farmaceutická fakulta v Hradci Králové, 2009 AABBSSTTRRAACCTT BACKGROUND: Rhinitis is one of the causes of the later asthma-expansion. This disease is very vexatious and has a negative impact on the quality of life. The prevalence steadily rises not only in childhood. Many risk and protective factors that are very important for the expansion of atopic diseases and rhinitis have been described. OBJECTIVES: To compare two child populations (rhinitics and the reference sample) with different risk and protective factors influencing the expansion of rhinitis. Thanks to the recognition of the risk factor we can project relevant preventive plans and ímprove our general knowledge in this type of disease. METHODS: 3845 anonymous and structured questionnaires were distributed at the Czech basic schools. The parents filled in the questionnaires on behalf of their children. The questionnaires were supposed to find out the pregnancy conditions of a mother and the living conditions of a child during three periods (first two years of life, the 6th and the 7th year, the 12th and and 13th year). 2050 filled questionnaire were delivered and the analysis was focused on the group of 334 rhinitic children and 765 nonallergic children. We call a...
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Analyze human resources activities
Šoltová, Olga ; Šikýř, Martin (advisor) ; Stříteský, Marek (referee)
The aim of this bachelor paper is to make analyze the most important human resources activities in company ČEZ, which is one of the most significant Czech companies on energy market, compare the investigated results with theoretical knowledge's and eventually suggest solution, recommendation or changes of present system in accordance with the latest knowledge's and trend's. The most important human resources activities in company are: planning and analysis of working positions, obtaining and choosing of employees, accepting and adjustment of employees, evaluating the employees, education and formation of the employees, rewarding of the employees and care of the employees. The information's for making of this bachelor were gained with help of questioning in the company ČEZ.
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Comparison of the income tax reform 2007 in the Czech republic and of the income tax reform 2003-2005 in the Slovakia
Máčalová, Pavlína ; Kapinusová, Jana (advisor) ; Bůvová, Ludmila (referee)
V roce 2007 byla přijata v České republice očekávaná daňová reforma. Slovenská daňová reforma z let 2003 ? 2005 byla dána za příklad ve volebním programu české vlády. Stěžejním prvkem bylo zavedení tzv. rovné daně. Práce se tedy zaměřuje na analýzu rovné daně v českých a slovenských poměrech a porovnává obě reformy, jak v České republice, tak na Slovensku. Jako teoretický základ jsou představeny základní zásady zdanění Adama Smithe, a poté základní principy rovné daně R. Halla a A. Rabushky. V teorii nejsou opomenuty také pozitivní a negativní názory na rovnou daň. Z nich vyplývá, že rovná daň není úplnou novinkou a již několik let je zavedena úspěšně v mnoha zemích. Jednou z nich je právě Slovensko. Praktická část již porovnává samotné provedené daňové reformy a stručný vývoj daní z předchozích let, který je nepostradatelný pro pochopení kroků, které vedly vlády k daným daňovým reformám. V práci je dán prostor daním z příjmů fyzických a právnických osob a dani z přidané hodnoty, jež jsou významným prvkem veřejných příjmu, a jichž se reforma týká nejvíce z hlediska provedených změn.
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Possibilities and application of activation in chemical education
Zákostelná, Barbora ; Šulcová, Renata (advisor) ; Solárová, Marie (referee) ; Smrček, Stanislav (referee)
Possibility and Use of Activation in Chemical Education Mgr. Barbora Zákostelná Faculty of Science, Charles University in Prague, 2012 In the last decade educational curricular documents in the CR interconnected with the European Union have being changed. The structure of national education comes out of so called Lisbon trial in which the Czech Republic has participated since 2010. Before this reform there was a document 'National Programme of Education in the Czech Republic' (so called White Book) from which the new education law (No. 561/2004 of legal code) originated. One of the main parts of the reform is introduction of General Educational Programme (RVP) in education (from pre-school education up to higher secondary education). On the basis of RVP published and endorsed by the Ministry of Education each school creates its own individual School Educational Programme (ŠVP). It is just the ŠVP what makes each school different from other schools with similar type of specialization and allows them to prepare a unique schooling. Uniqueness can be also achieved by using "modern didactical technology" electronic materials and activation methods of teaching. This fact has made a basis for the questionnaire survey that is a research part of this dissertation work. A partial aim of this work was to find...
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Employer´s liability in legal labour relationships - work accident and professional disease
Hovorková, Lucia ; Soušková, Milena (advisor) ; Nezvalová, Marie (referee)
Z pracovnoprávnych vzťahov vyplývajú pre obe strany špecifické práva a povinnosti. Jednou z neobyčajných povinností na strane zamestnávateľa je zodpovednosť za pracovné úrazy a choroby z povolania, v súvislosti s ktorými vzniká zamestnancovi škoda. Táto diplomová práca si kladie za cieľ čo najlepšie objasniť problematiku zodpovednosti zamestnávateľa s dôrazom na zodpovednosť za škody vzniknuté pri pracovných úrazoch a chorobách z povolania; a bližšie sa zamerať na vysvetlenie pojmov súvisiacich so zákonným poistením, na prebiehajúce zmeny v zákonnom, úrazovom poistení, porovnať súčasnú a novoprijatú úpravu úrazového poistenia, výhody a nevýhody oboch systémov a v neposlednom rade objasniť čitateľovi zmeny, ktoré nový zákon o úrazovom poistení zamestnancov prinesie.
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