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The Czech Republic after the admission to the European Union - macroeconomic progress and international comparison
Kurka, Jan ; Nečadová, Marta (advisor) ; Pošta, Vít (referee)
The task of this thesis is to analyze macroeconomic situation in the Visegrád Group after the admission to the European Union in 2004. It focuses on comparison of chosen macroeconomic indicators. There is analyzed the effect of particular components on gross domestic product, other alternative indicators of GDP and macroeconomic equilibrium in the Czech Republic. The prediction of a progress of GDP is added according to several significant institutions. The last part deals with the results of an analysis of the Global Competitiveness Index in 2009/2010 with the focus on the Visegrád Group.
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Communication activities of IKEA brand in the Czech market during 2009-2011
Pavlíková, Tereza ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
2 Abstract Bachelor thesis "Communication activities of Ikea brand in the Czech market during 2009-2011" describes the company Ikea and its individual communication activities. It includes a brief company history, a story of its inception in 1943 and subsequent development to the present day. It also deals with the current situation of the brand from a global perspective. The thesis does not omit analysis of the reasons that led to the fact that the brand has become an icon. The work includes analysis of Ikea's position in the domestic market, its competition (focusing on competition from other furniture chains), the different instruments of marketing mix (product, price, distribution, promotion) and how the company uses them. The main part of the bachelor thesis deals with the various communication activities on the Czech market within three years. It describes and analyzes the print ads, outdoor, television and radio communication, online and in-store activities, Ikea Family loyalty program and corporate social responsibility (CSR), in both theoretical and practical level, applied to specific cases. Based on the acquired knowledge, the last chapter evaluates the effectiveness of these activities, or even suggests possible solutions for discovered problems in communication.
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Nové aspekty formování trhu v rámci komoditní vertikály vepřového masa
Tamáš, Vojtěch
This Ph.D. thesis deals with problem of changes in commodity chain pigs -- pork meat in the current environment of changing conditions and contracts in global network of agribusiness. An attention is paid as well as assessing the economic consequences of globalization and liberalization in the current environment of agribusiness in general with a focus on the formation of agrarian markets, motives of consolidation in the primary and subsequent stages of processing and finishing materials in pork meat commodity chains and networks of agribusiness. There are also characterized an economic relations in the design and development of contractual relationships and effectiveness in general and in the environment of agribusiness. Researched commodity is analysed in a global, European and national context, both in terms of typical developmental characteristics and in terms of cost and price relations of production and processing of pig meat in the world's major production canters. There are evaluated also influences on the formation of commodity verticals and market structure on the price level in the primary stage and related subsequent stages of processing in terms of the Czech Republic.
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Food crisis in the ACP group of states in the early 21th century
Kopecká, Monika ; Stuchlíková, Zuzana (advisor) ; Krč, Jakub (referee)
We are at the crossroads of the most serious global financial, energetic and food crisis in modern history. In following bachelor thesis we have closely focused on food crisis in particular on the period of years 2006-2008. The primary goal of the thesis is to sum up and analyse possible reasons of current food crisis. Rapid increase in food prices hit worst the poor and vulnerable groups of people all over the world. Therefore in the centre of our attention are countries of Africa, Caribic and Pacific and consideration of impacts of food crisis on them. Part of this paper are also possible solutions while cooperating with developed contries. As partner for collaboration by diminishing impacts of food crisis and building food security in developing countries have been chosen the European union because of its longlasting relations with ACP group of states.
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Valuation of Infineon Technologies AG
Drotár, Martin ; Jurečka, Jan (advisor) ; Makovec, Martin (referee)
The aim of this thesis is evaluation of the public company as a whole as well as on a one share basis (intrinsic value)and comparison of these values with the values based on a market price. Cash flow methods and market multiples were used in a valuation. Autor is trying, apart from the valuation itself, to analyse impact of the global economic crisis on the value of the company.
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Aggregated Indicators in Ecological Economics
Syrovátka, Miroslav ; Brůha, Jan (advisor) ; Šauer, Petr (referee)
The aim of the thesis is to analyze three aggregated indicators and put them into the context of Ecological Economics. The second chapter points out that different sustainability perspectives imply distinct sustainability policies. Ecological Economics is outlined in contrast to Environmental Economics. Following three chapters analyze selected aggregated indicators. Aggregated indicators can provide quick insight into complex problems; however, their virtue depends to a large extent on the method of aggregation. Therefore, the interpretation of aggregated indicators should always be conditioned by their specific methodology. The Ecological Footprint is called technologically skeptical indicator of sustainability, applicable rather on a global than a national scale. Even on a lower scale the Ecological Footprint can illustrate demands of a given population for renewable natural resources. A major shortcoming of the Index of Sustainable Economic Welfare is the integration of welfare and sustainability into one indicator since it does not allow for a simple interpretation of its results. High correlation between the Human Development Index and the indicators of economic activity limits the usefulness of the former. Yet, it can serve as a basis for further evolution of the concept and measurement of human...
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Exit strategy - new challenge to central banking : European Central Bank's experience
Bezvoleva, Tatiana ; Holub, Tomáš (advisor) ; Raková, Marie (referee)
To date, three years into the first global financial and economic crisis of the XXI century, central banks find themselves with significantly expanded balance sheets as a result of the substantial support they provided to the markets through both conventional and unconventional monetary policy tools implemented in response to the turmoil. As the crisis loses its intensity, new policies need to be designed in order to unwind the significant support so as not to derail the recovery and not to pose risks to price and financial stability. For this a proper exit strategy needs to be designed. In the literature to date there is no well-defined notion to what an exit strategy is and, most importantly, there is no unique answer on the principles it should follow. In this thesis the author attempts to identify the determinants of a successful exit strategy and analyse the main challenges policymakers face when designing one. Additionally, the author places a great emphasis on the risks of premature and delayed exits and on the past experiences with this issue. The results are based, to a large degree, on extensive review of literature, which, due to the recent provenience of the problem and its acute importance, is represented in a big part by central bank authorities' speeches, conference papers and some very...
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Impact analysis of renovation cost on the normal price of a rental apartment building in Ostrava
Rojíček, Vojtěch ; Klika, Rudolf (referee) ; Hlavinková, Vítězslava (advisor)
In the diploma thesis there is an influence of revitalization of panel(prefa) building comples on usual price analyzed. The building has three separate doorways, whole complex is situated in North Moravia-Moravian Ostrava in Moravian-Silesian region. In the theoretical part of my diploma thesis there are basic concepts defined. There are defined different types of insulating materials, durability and wear down buildings. The diploma thesis also informs about economical aspects. In the practical part there is information about price estimation of buildings with cost approach according to the cost announcement. There is also price calculated according to the income approach and price estimation with direct comparison as well. All of these methods have been used for both - state of building before and after reconstruction. After the price extimation the final evaluation has been implemented. In the practical part of diploma thesis there are also another building modification for whole life span of the building parts designed. The aim of the diploma thesis is to evaluate an influence of reconstruction on the market price as well as a possibility of increasing rental price on the market level due to increased standart of living.
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