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Využití neuromarketingu v komunikaci města s občany na příkladu města Trenčína
Široká, Martina
Široká, Martina. Use of neuromarketing in the public sector communication on Trencin city example. Diploma thesis. Brno : FRRMS MENDELU v Brně, Czech Republic, 2015. The diploma thesis deals with the topic of neuromarketing, related to the public sector marketing communication, using the example of Slovakian city Trencin. The goal of the submitted thesis is to assess the possibility of use of neuromarketing techniques in the communication of a city and public. A graphical billboard draft, based on the results of visual left-right perception neuromarketing research, is the tool to reach the main goal. The diploma thesis consists of the theoretical part, which introduces the basic terms regarding the importance and possibilities of communication in public sector, followed by neuromarketing issue and its techniques description. The practical part, with an initial proposal of a billboard design, aims to public sector purposes in Trencin city. It uses the results of the undertaken opinion poll and neuromarketing research. The final part is generalizing possibilities of the use of neuromarketing in the public sector communication.
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Statistical evaluation of the quality of life of communities selected region of the LFA
HLAVSOVÁ, Veronika
This thesis deals with the evaluation of the quality of life in rural communities in the Region of Prachatice. The thesis is also focused on the evaluation of the economic weakness of the municipalities, its causes and manifestations, and, at least, the possibility of improving life in these communities. An integral part of this work is finding those sources of funding and the related use of funds and grants. In the theoretical part, I have discussed the importance of the regional and social policy focusing on rural issues and their development, with the development of the regions linked to the use of subsidies and the disbursement of funds, especially funds of the European Union. In the practical part, contingency tables and cluster analysis are used, as well as special methods. The results of this study has confirmed that quality of life in LFA municipalities and their economic weakness depends on the size of the village. The conclusion provides an overall assessment of the work and its results.
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Streamflow generation process and its dynamics in the Otava river headwaters
Kocum, Jan ; Janský, Bohumír (advisor) ; Hladný, Josef (referee) ; Kříž, Vladislav (referee)
In context of catastrophic floods and extreme droughts in recent years there is an urgent need of solving of issues dealing with protection against hydrological extremes, not using just classical engineering methods but also untraditional practices. There is a new protection strategy focusing on gradual increase of river catchment retention capacity including its headwater regions. All of the issues related to various possibilities and measures leading to river headstream areas retention capacity increase should be discussed by experts in various fields taking into account objectives and priorities of a supra-regional, regional and local significance. Natural runoff process is affected by man already by its birth, thus in headwaters where numerous procedures related to runoff retardation and water retention increase in headstream areas could be realized. Suitable conditions for the research realization at present is related to the Otava River headwaters (sw. Czechia) representing the core zone of a number of extreme runoff events and with high heterogeneity in the terms of physical-geographic and socio-economic aspects. To understand and clarify the runoff generation process and the effect of various physical-geographic factors on its dynamics, the detailed analyses of runoff regime in chosen...
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Fast food consumer´s awareness about the health risks and factors leading to preference for this type of meals
BENÝŠKOVÁ, Ivetta
Consumption of fast-food style meals increases the risk of occurrence of health problems that might result in some diseases called lifestyle diseases or diseases of civilization. Frequent fast food consumption and related inadequate eating habits lead to increased morbidity and mortality linked particularly to obesity, diabetes, hypertension, cardiovascular diseases and other health problems even from early age. This thesis analyses the problems of eating at fast food restaurants and stands from the point of view of health, proper nutrition and eating habits. The aim of the thesis is to describe objective health risks resulting from regular fast food consumption. Nutritional components and values of fast food meals and their influence on health were described as well as possible risks of development of some lifestyle diseases. The aim of the practical part of the thesis was to map the awareness of health risks resulting from frequent consumption of this kind of food among fast food consumers and the factors that lead them to preference, choice of this kind of nutrition instead of rational nutrition. The research was performed by means of qualitative data collection methods observation of the target group consisting of visitors of fast food restaurants and stands and the method of structured interview with selected fast food consumers. The research was performed with fifteen respondents selected by random selection method. The data collection results were subject to content analysis. The results have shown that Czech fast food consumers are informed on health risks like obesity, cardiovascular diseases, diabetes, hypercholesterolemia, hypertension and gastrointestinal problems caused by frequent fast food consumption and they are aware of the negative nutritional aspects of this type of diet, particularly high content of fat, salt and sugar. The research result have also shown that Czech fast food consumers do not prefer fast food to rational nourishment. If they eat fast food, it is because of haste and lack of time and when they feel they have no other possibility. The consumers prefer fast food when they have real appetite or when they are in a foreign town or country. Social factors have also proven to have influence on fast food consumption. Eating at fast food restaurants with friends is particularly popular among teenagers and children, who even go to fast food restaurants to play, celebrate birthdays etc. The observation results have shown that location of fast food operations have no essential influence on attendance, type of consumers and the factors affecting consumption of this kind of food.
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Tectonic evolution of the central part of the Teplá-Barrandian unit
Hajná, Jaroslava ; Žák, Jiří (advisor) ; Schulmann, Karel (referee) ; Nance, Damian (referee)
The principal goal of the thesis is to examine the tectonic evolution of the Teplá- Barrandian unit (TBU) of the central Bohemian Massif from Cadomian subduction and active margin processes, through Cambro-Ordovician extension to Variscan terrane collisions. The thesis is based on extensive field research, detailed structural mapping, and structural analysis, combined with other analytical methods such as the anisotropy of magnetic susceptibility (AMS) coupled with an analysis of magnetic mineralogy, analysis of deformational microstructures, and U, Th and Pb isotope analyses carried out by laser ablation - inductively coupled plasma-mass spectrometry (LA-ICP-MS). The most important conclusions of the thesis are as follows. (1) The Neoproterozoic (Cadomian) basement of the Teplá-Barrandian unit reveals a complex structure and mostly unclear stratigraphic relations of its components. It was proposed that this unit exposes perhaps the best preserved fragment of an accretionary wedge of the whole Avalonian-Cadomian belt, represented by the newly defined Blovice Complex. In the central part of the TBU, this complex consists of three lithotectonic belts differing in style and intensity of deformation, magnetic fabric, and degree of Cadomian regional metamorphism. In addition, the central...
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Osteoporosis - radiologic aspects
DAŠEK, Oldřich
OSTEOPOROSIS is a serious generalised bone disease which results in their increased fragility. It appears in the highest rate at older age. Goal Getting familiar with osteoporosis and comparing radiation doses of patients in case of kyphoplastics and vertebroplastics. Comparison of doses on different equipment and among different methods. Effort to cut down doses for both a patient and attending staff on the performance. Methodology In 2007, care was given to 46 patients in our station using percutaneous vertebroplastics and kyphoplastics. An angiographic set (Siemens - axiom artis) and a mobile C-arm (Ziehm - exposcope 8000) were used to navigate the action for 30 and 16 patients, respectively. The measured doses were assessed for the patients, average doses for vertebroplastics and for kyphoplastics were calculated, and these were compared one against the other. We also assessed the dose in relation to the number of treated vertebra for a single patient and anatomical zones of position of these vertebrae. And finally, we determined the average doses for the instruments and compared them one against the other. Results The lowest doses have been achieved in treating vertebral bodies of TH spine, and the highest value appeared in the performance when three vertebrae have been treated together. The results from comparison of the average dose on both instruments show that the average dose of a patient navigated with the angiographic set is by some 55 % lower against patients with the C-arm used. The value measured for kyphoplastics is by some 50 % lower than for vertebroplastics. Conclusion The results of the study show that kyphoplastics is more desirable concerning the dose, but the economic view is against, as well that it suits rather to acute fractures. The benefit of this work is the comparison of the doses for the surgeries on two types of instruments. We have shown that the selection of the suitable instrument can have impact of the resulting dose for the patient, as well the dose for attending staff. In our case, the effect was up to 55%. The outcome will be the effort to perform the maximum of these actions using the angiographic set and to minimise the total dose.
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Methods of the transfer pricing identification in practise
Plešingerová, Jana ; Francírek, František (advisor)
This work focuses on methods of the transfer pricing identification, in connection with the possibility to find comparable independent data on the market. In the first part, the author describes the basic ideas and the main legislation resources both in the Czech Republic and internationally. It also describes the main methods of the transfer pricing identification mentioned in the Transfer Pricing Guideline. Second part examines the method's application, which depends mainly on the type of the controlled transaction as well as on the comparable data availibility. Third part relates to the model case, which shows in detail the complete process of the transfer pricing identification. Each process includes the functional analysis of related parties, choosing the best possible method and the comparable analysis, which focuses on the searching out the independent comparable companies.
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Selection of IT professionals and their personality characteristics
Houška, Ondřej ; Štikar, Jiří (referee) ; Wagnerová, Irena (advisor)
The theme of this paper is an important part of Work and Organization psychology. We tried to describe in details all processes related to the recruitment and selection of candidates in theoretical part of this paper. The most important focus is dedicated to particular methods of recruitment. Professional use of these methods would possibly increase efectivity of selection of future employees. In empirical part of this work we give attention to investigation of personality characteristics through multidimensional personal questionnaire and administration of picture drawing test. In the practical part we also offer possibility of connecting practical knowledge of human resources and psychological testing methods.
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Possible ways to breach the water supply system a draft of the measures to prevent its abuse in South Bohemia.
SOUKUPOVÁ, Eva
The theoretical part of the thesis focuses on the characteristics of water as the basic structural element of the life on the Earth. It also mentions regulations related to critical infrastructure, water protection and water management. It describes water management system of the Czech Republic and the South Bohemian Region. It similarly characterizes the most probable chemical, biological or radiological water contaminants that might be abused by a man in the case of trespassing into waterworks system objects. The aim of the thesis was to map possible threats to the waterworks system and to propose follow-up measures preventing the South Bohemian Waterworks System from abuse. Upon identification of possible threats in the territory of South Bohemia and from the point of view of the extent of the thesis the text then focuses on intentional threat of waterworks object by a man. The research part first deals with more detailed description of the South Bohemia Waterworks System, from drinking water via its pumping, treatment, storage to its supply to final consumers. The system of drinking water supply to inhabitants of South Bohemia is divided into sectors by means of AKIS method here. A questionnaire to employees working in the water management sphere was based on this division and particularly vulnerability and the level of security measures in the individual South Bohemian Waterworks System sectors was evaluated from the information based on their answers. In the second plan the research part of the thesis focuses on description of security elements used in South Bohemian Waterworks System objects accompanied by my own photo documentation of objects and areas administered by the South Bohemian Waterworks Union. The elements of passive and active protection used by the South Bohemian Waterworks Union are documented and described here. Application of two operation analysis methods relates to this part. Quantitative research of security of waterworks objects based on evaluation of the best secured object of the South Bohemian Waterworks System was first performed. The obtained results enable us to determine which of the South Bohemian Waterworks System premises has the best active and passive security against trespass of unauthorized persons. To assess relevancy of the quantitative security research the method of relative comparison of waterworks objects security and its consequent interpretation by the security index is also used. The security index describes object protection against possible trespass within the whole area of the object. Application of this method brings numeric interpretation and identification of the overall security of the South Bohemian Waterworks System with regard to preference of the monitored parameters. The same result is achieved by both the methods. The applied operation analysis methods have revealed that the heart of the South Bohemian Waterworks System, the Plav drinking water treatment plant, the only drinking water treatment plant of South Bohemia supplying majority of South Bohemia inhabitants with drinking water, is the best protected object. Pumping stations and water towers are further well secured objects. There are also completely unsecured object in the South Bohemian Waterworks System. The conclusion contains some measures that should prevent unauthorized persons from trespassing into all waterworks objects and thus protect drinking water against contamination. As the observation has revealed the protection of waterworks objects should be improved with regard to the worsening safety situation in the world. This also involves the costs the South Bohemian Waterworks Union should invest in security to introduce the most up-to-date security elements into practice. We may conclude that the major part of waterworks objects are secured against abuse both passively and actively.
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Specific questions about teaching Spanish in adult education system
Janíčková, Darina ; Mištinová, Anna (advisor) ; Špaček, Jiří (referee)
Specifické otázky se u výuky španělštiny pro dospělé objevují ve všech jejích součástech a ovlivňují je dva základní přístupy - didaktika cizích jazyků a didaktika vzdělávání dospělých. Prostřednictvím kombinace procesu výuky cizího jazyka a andragogické praxe nám vystupují do popředí rozličné a specifické rysy výuky španělštiny v systému vzdělávání dospělých. V této souvislosti se pokusíme o analýzu všech složek výuky španělštiny a zaměříme se na specifické otázky, související s celkovým pojetím didaktického procesu v rámci vzdělávání dospělých. Komplexní sociální, kulturní a ekonomický rozvoj společnosti si klade stále větší nároky na jednotlivce. Být průměrný nestačí, je třeba prosadit se v rostoucí konkurenci. Svět se stále mění a my se musíme měnit s ním. Flexibilita je v dnešním nekompromisním prostředí samozřejmostí. Obstojí jen ten, kdo je otevřen změnám, nebojí se jich a dokáže se jim rychle přizpůsobit. I nároky na jednotlivce se mění, a to především v návaznosti na požadavky z oblasti trhu práce. Za zmíněných okolnosti nabývá na významu koncepce celoživotního učení a její významná složka, jíž je vzdělávání dospělých spolu se svými specifickými metodami, prostředky a cílovou skupinou - dospělou populací. Výuku cizích jazyků považujeme v této souvislosti za jeden z klíčových předmětů tohoto typu...
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