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Misleading advertising and deceptive business practice when shopping online
Žáčková, Veronika ; Hejda, Jan (advisor) ; Kaczor, Pavel (referee)
This Bachelor´s thesis deals primarily with the issues of misleading advertising in online shopping, especially when purchasing at single-item e-shops. The thesis provides a description and comparison of misleading advertising and deceptive business practice, an analysis of a specific ´problematic´ e-shop and its comparison with a ´problem-free´ e-shop and a comparison of characteristics that are common to misleading e-shops. The thesis also includes a list of institutions that are authorized to resolve issues related to misleading advertising and deceptive business practice. The practical section of the thesis proposes a website add-on that might help reduce significantly the number of fraudulent e-shops.
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The influence of selected ECJ judgements on the forming of common commercial policy of EU
Vicherek, Ondřej ; Bič, Josef (advisor) ; Procházková Ilinitchi, Cristina (referee)
The goal of my diploma thesis is to describe the influence of ECJ decision making on the common commercial policy ("CCP") of EU. Specifically my thesis examines what factors influence ECJ decision making about direct effect of trade agreements implementing CCP. These factors are applied on several treaties, where the court has not yet decided on their potential direct effect and on a present case at ECJ on direct effect of WTO treaties. With regard to the goal of my thesis an important part of my thesis deals with the development of ECJ decision making. Methods applied in my thesis are analysis and comparison of selected judgements that influence the CCP of EU. After proper analysis I found out that the main motiv behind ECJ decision making is that, if the negotiating position of EU is to be deteriorated, the ECJ is likely to find that the treaty does not have direct effect. Other factors are of secondary character. Examining the influence of decision making of ECJ on direct effect of trade agreements is important, because the role of ECJ influences the legal certainty of subjects about direct applicability of international trade treaties.
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SOA and cloud computing
Křepela, Josef ; Karkošková, Soňa (advisor) ; Feuerlicht, Jiří (referee)
The primal goal of the bachelor thesis is describe principles of cloud computing, properties of SOA (service oriented architecture), their synergy following SOA Governance. At the beginning theoretical part will be described some important concepts and principles of cloud computing, there will be described deployment models and service models, SWOT analysis. In the next chapter is analyzed service oriented architecture. The third chapter describe the common features of cloud computing and SOA, synergy. The last chapter deals with governance of SOA (SOA Governance). Practical part of the work is modeling of SOA governing processes continuity with service cloud provider.
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Analysis and implementation process of system Prosoft for a hospital
Grečner, Eduard ; Pour, Jan (advisor) ; Fortinová, Jana (referee)
The main objective of this thesis is to analyze the information system by company Prosoft and its current state of use at a hospital in Košice. The work is divided into two parts. The first part is to elucidate the company Prosoft, as such, but also the products and services it offers. In the second part we will learn about the system requirements and the requirements from hospital to company, but the main part is to analyze the functionality of the system and a description of its implementation. The result of this work is to present useful information on an information system designed specifically for medical uses. It also suggests some improvements that would help the system to greater efficiency and popularity.
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Communication Strategy of Komerční banka, a.s. with a Focus on the Youngsters
Bartůňková, Eva ; Postler, Milan (advisor) ; Jelínková, Jitka (referee)
Thesis explores communication strategy of Komerční banka, a.s. with a focus on the Youngsters. The aim of this thesis is an analysis of previous and current campaigns, corroborated by original research. The thesis comprises six chapters, the first two chapters dealing with theory, the rest dealing with empirical findings. The first chapter discusses the difference between marketing and commercial communication and kinds of commercial communication; the second chapter delves into the issue of communication strategy, its types and development. The third chapter consists of a presentation of Komerční banka, a.s. including an evaluation of the competition; the subsequent chapter discusses the characteristics of the G2 brand, its target group and includes an SWOT analysis. The content of the fifth chapter is a description of previous communication and of new communication campaign of the G2 brand. In the conclusion of the thesis, research results are assessed and future steps are recommended.
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Strategic management in chosen municipality
KOSTRŮNEK, Štěpán
This work deals with strategic management in a village called Borkovice a with the options and suggestions to improve current situation. In introductury theoretical part is described problematice of municipality and its management, cooperation of municipality with subjects from public sector, financial budget of municipality, problematic of strategic management with the most used analyses for rating of level of strategic management. At the beggining of application section there is described the current status of strategic management in Borkovice. This part of work is focused on strategic analyses PESTE analysis, SWOT analysis and there are also included two activities contained with the subscription of current status in village survey, guided interview with Borkovice´s major. Third part of application section is focused on characteristics of chosen subjects (municipalities Řepeč and Malšice) and usage of benchmarking to compare situation between Řepeč, Borkovice, Malšice. After that follows point evaluation and definition of stong and weak factors of municipality Borkovice. The last part includes suggestions to change current status and eliminate weaknesses of municipality Borkovice.
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Controlling System and the Competitiveness of a Small Service Company
PODLAHOVÁ, Žaneta
The bachelor thesis deals with evaluating the current system of controlling and analysing of the competitiveness of a selected small company in the South Bohemian region. The business subject of this company is to provide services in the real estate industry, whose aim is to satisfy its customers. The practical part contains more detailed description of the company, including its history with the present and depicts its management system. The methods used are Porter's five forces model, PEST and SWOT analysis and competition analysis. Porter's five forces model analyses the surrounding environment and examints competitiveness. PEST analysis is a simple and widely used tool that helps you analyse the Political, Economic, Socio-Cultural, and Technological changes in business environment. SWOT analysis deals with the external and internal environment. This theory describes the strengths and weaknesses of the chosen company, and its opportunities and threats. Competition analysis deals with the main competitors of company. The theoretical part applies these method. Finally, I made the proposals which help to increase competitiveness of company.
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The draft strategy of differentiation INMEX Company Ltd. the introduction of the CSN EN ISO 9001
Taichner, Radek ; Štůsek, Jaromír (advisor)
The aim of the thesis is to analyse in a society has, the introduction of INMEX quality management system according to ISO standards and to suggest possible approaches to improve the position of the company on the market has INMEX.
The work is divided into two main parts. In the first part of the work deals with the conditions for doing business in the Czech Republic. Its aim is to establish a methodology of work and clarify with the help of literature theoretical background on the basis of this work was developed. Here is explained the very concept of quality management, the individual stages of its introduction and strategic analysis tool.
In the second part of the work are given essential information about the company, a description of the situation in the company and, consequently, an analysis was made of the current situation of the company has strategic analyses, INMEX. Based on these results and the analyses of strategic research is built by the SWOT analysis.
In the end it was described how to download ISO standards in society and what are the INMEX has positives and negatives for the company. The work suggests the possibility of differentiation of society, which should lead to an increase in the competitiveness of the company. If the implementation of this strategy should be to increase the satisfaction of customers as owners of the company.
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Organization development strategy
Andreeva, Alexandra ; Tichá, Ivana (advisor) ; Pavel, Pavel (referee)
The subject of the thesis Organization development strategy is the description of internal resources of company EcoDům and its external environment, analyzing the target market and its development. The work suggests how to optimize the business strategy. The first part deals with the theory of creating strategies with all aspects related to this topic. In the second - practical part is described the current position of the company EcoDům s.r.o., a SWOT analysis based on internal and external analysis and suggested adaption of corporate strategy for better profitability and business performance.
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The draft strategy of differentiation INMEX Company Ltd. the introduction of the CSN EN ISO 9001
Taichner, Radek ; Štůsek, Jaromír (advisor)
The aim of the thesis is to analyse in a society has, the introduction of INMEX quality management system according to ISO standards and to suggest possible approaches to improve the position of the company on the market has INMEX.
The work is divided into two main parts. In the first part of the work deals with the conditions for doing business in the Czech Republic. Its aim is to establish a methodology of work and clarify with the help of literature theoretical background on the basis of this work was developed. Here is explained the very concept of quality management, the individual stages of its introduction and strategic analysis tool.
In the second part of the work are given essential information about the company, a description of the situation in the company and, consequently, an analysis was made of the current situation of the company has strategic analyses, INMEX. Based on these results and the analyses of strategic research is built by the SWOT analysis.
In the end it was described how to download ISO standards in society and what are the INMEX has positives and negatives for the company. The work suggests the possibility of differentiation of society, which should lead to an increase in the competitiveness of the company. If the implementation of this strategy should be to increase the satisfaction of customers as owners of the company.
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