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Consumer behaviour on a coffee market
VACKOVÁ, Kateřina
The aim of this bachelor´s work is to analyze consumer behavior in the coffee market, what manner of consumers prefer coffee, important factors when choosing coffee. First, secondary data were obtained from literature. Then, quantitative research was conducted by questionnaire survey. Based on the research has proposed specific recommendations to improve marketing tools, the company TH Kaffee.
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Satisfaction and work behaviour
HRUBÁ, Aneta
This bachelor's thesis examines the area of satisfaction and work behaviour with the aim of conducting both quantitative and qualitative research of satisfaction in relation to employee turnover in the joint-stock company E.ON Energie, specifically in the Electri-city Purchase and Energy Sales TOP&BIG division.
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Incentivy a prosociální jednání mužů a žen
Pulcová, Eliška ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
The aim of the thesis is to find out how strong have monetary or other incentives effects on prosocial behavior and conduct of men and women. The work deals with how different behaviors in regard to gender in areas such as altruism and regular support private charities, participation in volunteer activities, social preference and concern for cultural heritage, when an image motivation is on place or is not, and if the behavior is incentivized or not incentivized.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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How precede to civilisation diseases (complex education and motivation text about health life style)
Drahošová, Šárka ; Bartůňková, Staša (advisor) ; Vránová, Jana (referee)
Název: Jak předejít civilizačním chorobám How to prevent civilization diseases Cíle práce: Mým cílem bylo posoudit názorovou orientaci a informovanost studentů gymnázií a odborných učilišť v oblasti prevence civilizačních chorob. Toto šetření mělo být východiskem pro přípravu informačního výukového materiálu. Metodika: Metodou výzkumu bylo dotazníkové šetření, mapující jak názorovou orientaci a postoje respondentů v problematice životního stylu, tak i informovanost v oblastech: pohyb, strava, škodliviny a psychohygiena. Dotazník vyplnily 2 skupiny 17-18 letých respondentů, kterými bylo123 gymnazistů (60 dívek a 63 chlapců) a 122 učňů (60 dívek a 62 chlapců) z Prahy a okolí. Výsledky: Výsledky výzkumu ukázaly nedostatečný stupeň informovanosti v obou skupinách respondentů, i když studenti gymnázií projevili dle předpokladů lepší znalosti než studenti z odborných učilišť. Nebyla však potvrzena hypotéza, že dívky mají ve srovnání s chlapci lepší znalosti o zdravé výživě. Na základě informací o neuspokojivých znalostech studentů byl připraven komplexní . informační text, který může být použit ve výuce na středních školách nebo může být návodem pro zdravé a odpovědné chování každému dospívajícímu a dospělému zdravému člověku Klíčová slova Zdravý životní styl, civilizační choroby, sport, kondice, správná...
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Politics and legislation. Czech Parliamentary Culture 1993 - 2010
Wintr, Jan ; Znoj, Milan (advisor) ; Kysela, Jan (referee) ; Znoj, Milan (referee)
S u m m a r y The study is focused on the real activity of the Parliament of the Czech Republic since the establishment of the Czech Republic in the year 1993. Central idea of parliamentary culture describes rules, customs, manners a behavior, which are typical for a particular Parliament. Two ideal types are introduced by this study: regulated and improvised parliamentary culture. For the first one is typical the direction of parliamentary activity: agreements between parliamentary groups over the course of the session and the debate, a strong role of the Speaker or parliament presidium, an attractive debate with changing speakers for and against, a possibility of a interrupting questions (Zwischenfrage), but also a dominance of frontbenchers. Model cases are the House of Commons of the United Kingdom and the Bundestag. On the other hand an improvised parliamentary culture is more free and chaotic, the daily agenda is often result of a force vote and always can be changed, the order of speakers depends only on order of applications, it can not be voted for the end of debate, it is not allowed to interrupt the Speaker with questions and the factual possition of the Speaker is rather weak. All this is typical for the Chamber of Deputies of the Parliament of the Czech Republic. These considerations are the...
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Pressure influence on the magnetic and transport properties of the f-electron compounds
Míšek, Martin ; Javorský, Pavel (advisor) ; Kamarád, Jiří (referee)
In this thesis, we describe the work with a new pressure cell, its implementation in Joint Laboratory for Magnetic Studies, together with testing measurements necessary for ensuring good environmental conditions control and trouble-free operation. We have chosen a single crystal of the CePtSn compound to be the first representative measurement. We measured electrical resistivity along crystallographic b-axis in conditions: T = 2-300 K, p = 0-2.5 GPa and magnetic field B = 0-14 T applied along b-axis. We observed only minimal pressure influence on temperatures of magnetic phase transitions, however interesting and rather unusual behavior in magnetic fields was revealed. Previous works reported two field-induced transitions at low temperatures and ambient pressure, with values of the critical fields BcLF ~ 4 T and BcHF ~ 11.5 T, accompanied with large magnetoresistence step of -30% and +10%, respectively. With application of pressure, we observed shift of the critical field of low-field transition BcLF to the higher fields, whereas the value of critical field of high-field transition BcHF was unaffected with applied pressure. At a p ~ 1.5 GPa the two transitions merged and only one step was observed. With pressure further increasing above 1.5 GPa, situation with two transitions, similar to the lower pressure...
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Psychometric characteristics of Youth Self-Report in clinical sample
Urbánek, Tomáš ; Čermák, Ivo ; Štěpánek, Petr ; Schmidtová, Jana
The paper deals with reliability and validity analyses of the Youth Self-Report questionnaire by Thomas M. Achenbach. It is a method comprising eleven subscales, mostly syndromes of pathological conduct of children and adolescents. The data were obtained from the psychiatric patients (girls) from 12 to 18 years, most of them were exposed to family violence and abuse. The analyses of internal consistency and correlation analyses supporting the empirical validity of scales were conducted.
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Crime prevention at secondary vocational school
Hofbauerová, Soňa ; Jirsáková, Jitka (advisor) ; Miroslava, Miroslava (referee)
The bachelor thesis focuses on hazardous behaviour of adolescentsand crime prevention at vocational school. Theoretical part explains concepts related to adolescence, describes causes and exanples of juvenile crime and clarifies types of crime prevention.
Empirical part of the thesis contains basic information on Secondary Vocantional School of Energy in Chomutov. Further, a quantitative questionnaire survey, conducted at the mentioned school, is processed an evaulated. On the basis of results of the survey recommendations leading to improve the crime prevention are suggested in the conclusion.
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