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Sociální sítě jako moderní nástroj komunikace a propagace
Vichtová, Nikola
This bachelor thesis is focused on social networks as a modern tool of communication and promotion. Theoretical part describes interpersonal comunnication as well as marketing communication. In this part are also processed informations about social networks and marketing in this environment. The empirical part deals with analysis of content created for the selected e-shops. This analysis is focused on the presentation of these e-shops on the social network Facebook, and how users of these pages react on their presentation.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Authenticity in the media World
Malaníková, Hana ; JIRÁK, Jan (advisor) ; HANČIL, Jan (referee)
The subject of my doctoral thesis is the phenomenon of the authenticity of people?s, specifically TV hosts?, public appearances in the media. The chief impetus, and the field of study itself, was my own experience of working at Czech Television for a year and a half and the necessity of placing that experience in the context of my theatre and teaching work.In the interest of preserving the most authentic possible testimony, the text is written in a narrative style with an emphasis on the subjective view of the author. In the introduction I set out the starting points from which I will explore authenticity in front of the television camera, along with the personal and social context of the phenomenon being studied. I describe the "rules of the game", i.e., the structure and concept of the text. Later I focus on the most significant contemporary views of authenticity, from the ideas of Jean-Jacques Rousseau to the theories of the social construction of reality of Peter Berger and Thomas Luckmann. From social scientific theories, I move on to the authenticity of actors on stage and an analysis of the discipline of Acting with the Inner Partner as a specific case of authentic existence in a public situation. In the third chapter I compare the theory and practice of television broadcasting from the perspective of an actor attempting to perform authentically in the role of TV host. In conclusion, I compare my original hypotheses with the conclusions I reached on my journey from the stage to the television camera and set out their potential significance for the study of authorial acting and authorial creativity.
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Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.
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Biodiversity of standing floodplain waters and processes of its formation and preservation
Pithart, David
Water chemistry and planktic communities in the naturally eutrophic alluvial waters in the Lužnice floodplain have been studied. The floofplain waters are naturally eutrophic, with strong vertical physico-chemical gradients and oxygen depletions at the botom. Small pools and backwaters of this type have unique phytoplankton structure. Prevailing dominance of flegellates, namely Cryptophyceae, and low proportion of green chlorococcal algae and Diatoms, and almost absence of Cyanophyceae are very unusual for such eutrophic waters. Flagellate dominate thanks their ability to keep the vertical position in a permanently light limited conditions (resulted from poorly mixed water columns and intensive shading of water surface by vegetation). Floodplain geodiversity play crucial role, determining morphology and location of pools and backwaters, their exposition to flooding and inflows of underground water. Terrestial vegetation effects light exposition, leaf litter.
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Korupce v křesťanském národě: „Ovlivňuje křesťanská víra úroveň korupce ve společnosti?“
Kraus, František ; Houdek, Petr (advisor) ; Svoboda, Miroslav (referee)
What are the determinants of corruption? This thesis builds upon contemporary approaches to assessing the level of corruption in different countries using purely economic determinants such as the aggregate income, level of education, openness to trade or taxation. This method is further enhanced by involving variables mapping the religiosity of the surveyed states as institutional determinants. Faith works as an agent that reduces selfish behavior and stresses moral values, thus it should prove to reduce corruption. The dataset involves data of 30 countries of the Organization for Economic Cooperation and Development (OECD) in the years 1999-2010. Two independent OLS models are set up using corruption perception indicators as endogenous variables; one with purely economic determinants, and the other with added religious determinants of corruption. Expansion of the model gives out a more robust set of results with greater determination. The results show that increasing number of Protestants in a society correlates with lower levels of corruption. The effect of the government spending on education has been considerably reduced after involving the religious variables. However, corruption does not seem to be influenced by the percentage of Christians in total population.
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Google Wave Technology
Michlík, Pavel ; Krček, Petr (referee) ; Poliščuk, Radek (advisor)
The Master’s thesis explains API and features of Google Wave technology, which was designed for flexible real-time collaboration of defined participants. The project aim was description of Google Wave basic elements and creation of sample Wave extensions, demonstrating capabilities of the communication protocol. The first extension (robot) was developed using client libraries in Java. The second extension (gadget) shows another approach of Google Wave extensions, based on XML, HTML, CSS and JavaScript.
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Imposing the Punishment of Community Services by the Courts of Pilsen region
ŠIDLOVÁ, Kateřina
The objective of this diploma work was to map completely the various aspects of the community service punishment using the legal regulations applicable at the time of working on this paper as compared to the adopted Penal Code that came into force on 1 January 2010. The data collection and the set hypothesis verification in the theoretical part of the paper were carried out using a quantitative research, the method of document analysis, the technique of secondary data analysis. The qualitative part of the research used the method of questioning, the technique of standardized interview. Interviews were carried out with law court staff and probation staff during April 2010. Based on these interviews, we obtained the opinions of the professional staff of the adoption of the new Penal Code, in particular with regard to the changes this new code brings to the punishment of community service. The research has shown that the imposition of the community service punishment by the law courts in the Pilsen region does not drop {--} it still remains on the level of about 19.3 % of the total number of condemned in criminal cases. According to the interviews with judges, senior law officers and probation staff it has been found out, that the new Penal Code could facilitate the feasibility of the community service punishment with regard to mandatory preliminary negotiation, lowering the upper limit of the community service punishment length and toughening the transformation of the community service punishment. Unfortunately, even a perfect legal regulation cannot guarantee a proper function of the entire system. What is essential is the cooperation of all the bodies concerned, the correct application of legal regulations and, last but not least, the attitude of the society. We hope that the paper will serve not only as instruction material but it will be possible to use it to provide information to laic as well as professional public.
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Election of president Emil Hácha and his image in the media in contemporary newspapers at the turn of 1938-1939
Zdeňková, Aneta ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
Bachelor thesis "Election of president Emil Hacha and his media image in period newspapers at turn of 1938 - 1939" deals with the acceptance of Munich Agreement which meant passing our border territory on to Nazi Germany. The thesis deals with Edvard Benes abdication and with factors of the nomination, vote and presidential work of newly elected president Emil Hacha. The thesis shows Hacha's election, his media image in the period newspapers and the circumstances and effects of his leading political position in Czechoslovakia from December 16, 1938 when Hacha became a potential presidential candidate to March 16, 1939 when the Protectorate of Bohemia and Moravia was formed. The articles for the analysis were taken from daily newspapers Pravo lidu, Narodni prace, Lidove noviny, Venkov a Ceske slovo.
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Identity and Displacement in Contemporary Postcolonial Fiction
Olehlová, Markéta ; Nováková, Soňa (advisor) ; Franková, Milada (referee) ; Kolinská, Klára (referee)
English summary The main objective of this thesis is to present some key issues relevant for postcolonial field of study with respect to two basic areas of interest: concepts of identity and place, respectively displacement in contemporary postcolonial discourse and their reflection in fiction, too. The thesis should provide the potential reader with basic theoretical background based on the most fundamental sources and by means of selected literary works it should support (or disclaim, if necessary) conclusions reached by the most notable theories. This dissertation work consists of three major parts. In the introduction, apart from providing the motivational, theoretical and literary objectives of the thesis, I cover some basic difficulties that may occur when dealing with the postcolonial field of study. The central part of the thesis can be divided into two parts, each of them consisting of two further sections. The first one, "Identity in Postcolonial Discourse", is focused on one of the key terms in all of postcolonial theory: identity and other concepts related with it. I cover the basic development of theoretical reflection concerning this concept, drawing primarily from secondary sources dealing with it. The theoretical part on identity is succeeded by a chapter "Reflections of Identity in the...
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