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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Formal and material aspekt of the notion of a crime
Ranostaj, Michal ; Říha, Jiří (advisor) ; Šámal, Pavel (referee)
I. Preview The recent adoption of the new Penal code in Czech republic has entailed a range of new approaches, including new conception of the notion of the crime - a crucial institution of the penal law itself, stretching from the fundamental questions of criminal liability via the institution of an attempt to the field of penal procedure. This has give rise to multiple juridical questions, that this work aims to analyse. II. Subject of analysis One of the principal objectives of this diploma thesis is to be seen in the delineating of conclusions of the positive school of penal law and evaluating the measure to which they influenced the Czechoslovak legislation in the realm of criminal law, examining the role of the phenomenon of the social dangerousness in relation to the particular questions on the field of substantial as well as procedural law. III. Prior research Due to its extensiveness and position in the point of intersection of multiple disciplines , the points at issue have been continuously subject to academic works of numerous authors, stretching from the ancient philosophers, religious authors, canonic jurists, on shoulders of whom the modern jurisprudence had elaborated several conceptions that influenced the modern codifications and have been a significant source of inspiration to...
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Implementation of the Smart Metering Systems in Energetics in Slovakia
Petreová, Adela ; Machek, Ondřej (advisor) ; Tyll, Ladislav (referee)
The goal of the Master´s thesis is to map the actual situation of transformation of power energy sector to smart grid, find answers to some of the major questions concerning the implementation of smart metering systems, evaluate societal and economic costs and benefits, evaluate trends in legislation, compare the situation in Slovakia with other peer countries from the European Union, and create a follow-up recommendations for Slovakia based on this assessment. The thesis includes detailed critical analysis of the CBA, originally created for Slovakia, using benchmarking with countries with a different calculation approach. The used methodology in this work is a research of available resources, qualitative research of case studies, break-down of the CBA, and expert research through interviewing. The outcome is evaluation of economic and societal contributions of smart metering systems and mapping the process and state of the implementation.
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Differences and similarities on the approaches of buyers from X and Y generations regarding sustainable procurement
Lacour, Maxime ; Štěrbová, Ludmila (advisor) ; Geniaux, Isabelle (referee)
Responsible procurement has become a real challenge for companies following the current trends of Corporate Social Responsibility (CSR) and more and more ethic-oriented customers. Differing from the concept of green procurement this concept of responsible procurement supports the willingness of companies to have ethic and sustainable supplies. The usual criteria in procurement such as price performances innovation terms and time of payment have increasingly been coupled with more ethic-oriented ones. These criteria related to ethics combine both social and environmental responsibilities of suppliers and stakeholders such as energetic savings and the possession of a particular certification. Currently many call for tenders set ecological requirements for suppliers or subcontractors even in non-strategic procurement activities. The goal of this thesis is about comparing this approach to responsible procurement between buyers from the X and Y generation: do they share the same ideas and priorities concerning responsible procurement? For both of these generations are the advantages and drawbacks of responsible procurement similar?
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To Use the Waldorf Pedagogical System in Free-time Activities, or Is It Possible to Use the Waldorf Pedagogical Educational System in Scouting System?
Vondrušková, Josefína ; Ortová, Marie (advisor) ; Růžička, Vít (referee)
The topic of my work: to use the Waldorf pedagogical educational system in free-time activities, or is it possible to use the Waldorf pedagogical educational system in scouting system? This is the reason why in my work I am trying to compare the approach of Steinerov's pedogogical system and scouting methods in upbringing children. The goal of my work is to find compatable elements and different disputes of both systems and by this find out if it is possible to apply the Waldorf system in scouting practices. My work, most of all is based on long terms work and experience in scouting groups and the Waldorf systems is based on theoretical information found in professional and available literature. I deal, mainly, with children's current wishes and demands for free-time activities, and hence at the same time I am trying to find a possibility to modernize scouting upbringing and practices in order for the center to be more interesting especially for children. One of the possibilities I see is found especially in this form of educational system. After stating the requirments for free-time activity I try to completely characterize the current methods, individually important of the area in preactice. In a similar way, I describe walsorfskou pedagogicu and antroposophical approach to the upbriniging. In the last...
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Segmentation of the detergent market
Bulantová, Barbora ; Koudelka, Jan (advisor)
This Masters Thesis is focused on detergent market in the Czech Republic and its market segmentation. The goal of this thesis is to find differences and similarities between consumers and to uncover the segments which are internally homogeneous and externally heterogeneous, and to suggest a marketing approach for each segment. Theoretical part of this thesis is about theoretical explanation of the market segmentation process, different approaches to segmentation and methods of segmentation. There is also a description of the detergent market in the Czech Republic. The analytical part is focused on segmentation process itself. The segmentation is based on both primary and secondary data. The revealed segments are then described in detail. There is a suggested marketing approach how to effectively address each segment.
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Current economic diplomacy of China and India in Africa
Antonínová, Markéta ; Stuchlíková, Zuzana (advisor) ; Sejkora, Jiří (referee)
This master´s thesis studies the topic of the economic diplomacy of China and India in Africa. The aim of the thesis is to determine the differences between India´s and China´s economic diplomacy and in their approaches to Africa. First, the official relations with Africa are compared. Thus the thesis examines the goals and instruments of Indian and Chinese economic diplomacy and the institutional framework of the relations with Africa. Second, the thesis seeks to identify the differences and similarities in China´s and India´s motives for their engagement in Africa and also in consequences of their activities.
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Motion control during hanged object transportation
Richter, Jan ; Davidová, Olga (referee) ; Němec, Zdeněk (advisor)
The Diploma Thesis focuses on examination of most suitable optionsof movement regulation of pendent object from the perspective of various requirements on the course of the process as such. The environment of Matlab-Simulink was used for the analysis. The first part of the Thesis deals with the creation of the model of the whole system and creation of additional models of systems with similar, highly oscillating behaviour. The central part of the Thesis focuses on the design of suitable methods of movement regulation during translocation of the pendent object, which is tested on a simple model of travelling monkey. Four approaches to the problem solving were chosen: simple regulation by PID regulator, branched regulation, state regulation and predicative regulation. All solving options are being analysed and optimised and their results mutually compared according to requirements defined, such as: speed of the process, fluency of the movement, small pose overshoot or small angle of rope deflection.
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Modern dance styles and their influence on contemporary dance technique
Bigošová, Viktória ; OVSOVÁ, Libuše (advisor) ; OPAVSKÁ, Andrea (referee)
Within the final thesis, the main focus is directed towards history of modern dance techniques, their principles and terminology associated with respective time periods. Furthermore, significant personalities of these periods will be introduced. Following chapters will depict underlying conditions in formation of contemporary dance and also terms often associated with such dance practice. Fourth chapter is dedicated to specific figures, that we were able to encounter within studies on the Academy of Performing arts. We will elaborate specific training approaches and moreover try to discover context and influence of modern techniques contained in their work. Last chapter will summarize the influence of modern art techniques on contemporary dance, what they share and also the role of dance in current society.
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