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ANALYSIS OF ADVERTISING AND SALES PROMOTIONS IN CHOSE COMPANY
ČERNÝ, Jiří
The main aim of this BA dissertation is to analyze the current advertising and sales Promotion situation in the company with regards to its significance, costs and time. The outcome of this dissertation is to identify which forms of advertising are the most appropriate, which forms influence the customer the most and consequent recommendations for their improvement or expansion of advertising methods and Sales Promotion within the budget of the company. The second aim was to design a system in the Sales Promotion sphere which would make it more stable. Sales Promotion enables us to keep current customers and attract new ones. Sales Promotion in the company was, up until now, happening on an individual basis and rather ad hoc, for that reason it was necessary to set rules that would improve customer communication. The key issue was to carry out an analysis of individual methods in advertising. It was necessary to identify those methods that are beneficial to our company, those that are badly thought out, those that are unnecessary and those that our company lacks. We concentrated on the overheads and the time consumed by advertising and also on the effects of advertising on our customers and our business partners. We also looked at current Sales Promotion situation. Together with the company management we tried to design a stable system in the Sales Promotion, one that is simple and beneficial for our firm and our customers alike. The Antoni company trades on the meat market where there is relatively strong competition. The Antoni firm ranks as a medium-sized firm in the market place, hence it is searching for new ways of keeping current customers and attracting new ones. The firm is endeavouring to expand its operation throughout the Czech Republic as it has, up until now, operated mostly in the south of Bohemia. In partnership with the company management we also eliminated TV and newspaper advertising as methods of publicity. The cost of these methods of advertising were financially burdening for our firm and weren´t as effective as the company had hoped. The company has concentrated mainly on low cost methods that are more effective on the one to one customer basis. For instance we have increased the use of promotional goods, competitions and gifts. In addition to that we have introduced regular offers for our customers which should enhance the company is image.
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Power line communication modelling in Network Simulator-3
Horák, Martin ; Zeman, Václav (referee) ; Mlýnek, Petr (advisor)
The diploma thesis deals with the issue of data transmission over power lines, focusing on simulation transmission functions. The theoretical part summarizes basic information on PLC technology and distribution networks, followed by analysis PLC simulator implemented in NS-third In the practical part of the thesis is described implementation of individual types of underground and overhead lines to the PLC simulator. Also been carried simulation scenarios for a simple topology and were designed own simulation scenarios for extended topology and simulations have been carried out various kinds of interference on communication.
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System for Virtual Server Administration
Karban, David ; Čejka, Rudolf (referee) ; Kašpárek, Tomáš (advisor)
There is coming trend of virtualization on modern computers. One computer may act like host for several guest virtualized computers. This has many advantages, like for kernel development, software testing, virus behaviour testing, saving HW resources. On the other hand, complexity of computer maintenance is growing too. This bachelor thesis describes a system, that can be used for management of many virtual servers and lower the manageability overhead. This work will create a generic control interface for virtualized computers. Interface will be adaptable and extendible. The development of this system is described from specification through analysis to concept and implementation of application.
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Overhead costs in the construction company
Studený, Jaromír ; Vojtěch, Dušan (referee) ; Hanák, Tomáš (advisor)
This Bachelor thesis summarizes overhead expenses in a construction company. The theoretical part is focused on general explanation of costs, cost management and overhead expenses in a construction company. The practical part concentrates on the analysis and evaluation of the data from the questionnaire survey, which was performed to analyze the methods of overhead expenses management in czech construction companies.
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Analysis of throwing a ball in American football by means of the surface electromyography
Jenšík, Ladislav ; Tůma, Martin (referee) ; Süss, Vladimír (advisor)
Title: Analysis of throwing a football in American football by means of the surface electromyography. Purposes: Describing and evaluating selected muscles integration structure during throwing a football movement and making a comparison of two kinds passes and valorize their usage. Methods: Surface electromyography (SEMG) measure in combination with usage of simple kinematics analysis. Results: Drop back pass is better for a faster or longer delivery football on target. Play-action pass is more suitable for non-stable situations in a game and does not need to cooperation of musclles to reach a target. Key words: american football, play-action pass, drop back pass, surface electromyography, kinematics analysis Powered by TCPDF (www.tcpdf.org)
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Speech Analysis for Processing of Musical Signals
Mészáros, Tomáš ; Malenovský, Vladimír (referee) ; Černocký, Jan (advisor)
Hlavním cílem této práce je obohatit hudební signály charakteristikami lidské řeči. Práce zahrnuje tvorbu audioefektu inspirovaného efektem talk-box: analýzu hlasového ústrojí vhodným algoritmem jako je lineární predikce, a aplikaci odhadnutého filtru na hudební audio-signál. Důraz je kladen na dokonalou kvalitu výstupu, malou latenci a nízkou výpočetní náročnost pro použití v reálném čase. Výstupem práce je softwarový plugin využitelný v profesionálních aplikacích pro úpravu audia a při využití vhodné hardwarové platformy také pro živé hraní. Plugin emuluje reálné zařízení typu talk-box a poskytuje podobnou kvalitu výstupu s unikátním zvukem.
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Training Analysis of a Discus Throw in the Years 2001 and 2007
Hlaváčová, Kamila ; Jebavý, Radim (referee) ; Kolčiterová, Jana (advisor)
TRAINING ANALYSIS OF A DISCUS THROW IN THE YEARS 2001 AND 2007 Thesis objectives: Examination ofinfluence oftraining load for personal development of efficiency ofKamila Hlaváčová in discus throw. Method: Method of autoanalysis oftwo one- year training cycle in the period ofprofessional training. All analysed data about load capacity are taken from daily training - diary ofthe discus thrower. Results: The special training feature load was two time larger during the first one-year training cycle and, unfortunately, it was not apparent in the peďormance. The training load was minimal in the second one-year training cycle but the performance was 7.5 percent higher. These differences can be explained by psychological and technical maturity. Keywords: athletics, training, discus throw, dynamic performance, sports peďormance, analysis. 6
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Economic Evaluation of the Operation of Game Management at the School Forest Enterprise in Kostelec nad Černými lesy
Strnadová, Martina ; Kupčák, Václav (advisor) ; Jan, Jan (referee)
The bachelor thesis deals with economical evaluation of the operation of game management. Thus how the School Forest Enterprise in Kostelec nad Černými lesy treats with resources invested to operation of game management. The document is particularly focused on the financial data of hunting grounds Bohumil and Radlice in years from 2013 to 2015.
At the beginning of this document are analyzed issues of game management, costs, revenues, hunting reports, beasts appreciation, damage and the protection of forest culture. The thesis informs about the organization of both the School Forest Enterprise and the Fishing and Game management Center. In the next part the accounting data and hunting reports of hunting grounds Bohumil and Radlice are analyzed in detailed graphical way.
The stress is put on costs added above the scope of commonly used for calculation of economic result from game management. It is focused on costs on protection of forest culture and on overheads which means on all own costs covering the game management operations.
The determined values are transferred to the price per kilogram for a piece of hunted and dead beasts. This will show how much has to be paid more for getting a profit when the costs are higher compared to the costs calculated previously.
Thanks to the complete analysis it has been discovered that according to the standard calculations the game management for ŠLP is profitable. This result is reached especially by the income from the sales of common hunts. The profit is getting smaller, when the overheads are included. In case of inclusion of the costs for the protection of the forest culture the result is even in red numbers.
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The technique of the throwing disciplines in the heptathlon of 14 to 16 years female athletes
Skružná, Martina ; Vindušková, Jitka (advisor) ; Krátký, Petr (referee)
Title: The technique of throwing disciplines in the heptathlon of 14 to 16 years female athletes Objectives: The aim of the research is to observe changes in locomotory tasks - discovering changes in the technique of shot put and javelin throw and revealing changes of performance in both disciplines of young heptathletes within four months (March-June 2010). Methods: The research consists of a detailed video image analysis of the locomotory tasks within an interval of four months. Comparing the technique of shot put and javelin throw and also concerning the preparatory training, the training was intended to help to improve technical expression and performance. The girls were measured and pre-controlled in tests in running (50m of the high start-up item), jumping (long jump from the place) and throwing (medicine ball over the head weighting 1kg and 2 kg). Furthermore, height and weight of the observed girls were recorded, too. Data were collected by non-standard methods of valuation and comparison. Results: I found out that training exercises are necessary for practising the technique and that they have indeed a relevant influence on the performance. From the technical viewpoint there have been reported positive changes, but the increase of performance was not as I expected. The research shows that...
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