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The Developement of Art Creativity through Project Method
MACHÝČKOVÁ, Veronika
The thesis deals with general creativity and creativity development of adolescent children by the means of project method. Theoretical part describes creativity as a term, its factors and levels. It further characterizes these terms: creative activity, creation, creative thinking, brainware, and creative experience. Further it analyses creativity importance for an individual person and society as a whole. It also characterises creative type of personality, describes pedagogical creativity and offers ways and means of creativity support. Next part draws up creative thinking development possibilities and development possibilities of qualities important for creative personality development. Next chapter pursues project method character. It describes case-history, then it targets the project-problem relation, highlights project education effects and basic principles. It focuses on phases of the project process and project pattern overview. In following chapters school subject art education, its characteristic, its main goals, and art education pedagogy methods and forms are described. Artistic expression development and crises of artistic expression are described, too. The thesis further concerns leisure time, extracurricular education and its institutions, relations of leisure time, lifestyle and focus on social values. Last chapter considers adolescence. Practical part contains description of an art project, which is divided into several creative activities. This part is focused particularly on spontaneous expression of a group supporting.
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Methods of financing passenger cars – operating lease
Brejcha, Jiří ; Slunčík, Peter (advisor) ; Klečka, Jiří (referee)
The aim of this bachelor thesis is to list and describe basic methods of financing passeger cars focusing on the method of operating lease. First part of this bachelor thesis focuses on specificities of basic methods of financing passenger cars. This part also focuses on the progression of operating lease and financial lease on the czech market. Second part of this Bachelor Thesis focuses on the offer of operating lease to individuals on the czech market and also on analysing the advantageousness of two selected offers for individuals beside choosing basic method of financing passenger cars -- purchasing passenger cars from their own recources.
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Analysis of the sightseeing tours in Prague and other cities
Bodlák, Tomáš ; Jarolímková, Liběna (advisor) ; Brůžková, Pavla (referee)
The bachelor thesis is focused on the comparison of Prague and other cities - Berlin, Vienna, Budapest and Bratislava - regarding the offer of sightseeing tours. First two chapters describe the basis and terminology of the two main topics - offer in tourism and guiding services, respectively. The practical part consists of the analysis of sightseeing tours in given cities that are taking place with a guide and by walking. Hypotesis was partially confirmed - although Prague has sufficient range of the offer, the prices of guiding services are greatly undervalued in comparison with the international competition.
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Ratings business accounts
ŠUSTROVÁ, Lucie
The diploma thesis is focused on using methods of multiple criteria decision making, in this case about business accounts. In theoretical part is described the banking systém of Czech republic, then methods of multiple criteria evaluation.The basic aim of this work was to evaluate the order of business accounts in terms of advantageousness, which are offered by banks on the banking market in the Czech republic. The sectional aim of this work is to get known with the problems of optimal choice of business accounts for a certain group of consumers, which in this case are small businesses. Before choosing a new business account it is always necessary to carefully explore banking market and its offers of business accounts. The important part of this thesis is that the certain client has to consider his preferences before we use quantitative methods. In this diploma thesis has also done a survey about the evaluation of business accounts. Then there are compared results of using methods of multiple criteria evaluation of the survey and model client. In conclusion, the results are described in the order of banking products from the best to the worst business account.
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Environmental Friendly Accommodation in a Particular Area
RODĚJOVÁ, Věra
Theme of thesis is environmentally friendly accommodation in Trebon and surroundings. The main objective is to identify friendly approaches in the accommodation offers in the friendly area and assess the significance of friendly approaches in the strategy of companies, which offer accommodation. From the survey, in which respondents' interest was investigated in environmentally friendly accommodation, was created demand analysis and based on Internet resources and unstructured interviews analysis of the supply of accommodation. From the observed results were determined proposals and measures for improvement.
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Marketing plan for a civic association
Březík, Jan ; Procházková, Markéta (advisor) ; Třesohlavý, Karel (referee)
The diploma thesis focuses on the preparation of a marketing plan for a civic association that offers products and services for both professional and amateur cyclists. The thesis is divided into two main parts, a theoretic one and a practical one. The theoretic part describes the general view at the strategic marketing and the marketing plan; the practical part describes the concrete application of the above stated marketing approaches. The outcome of the thesis is the plan that comes directly out from the mission and strategic goal of the association. In practical part of the thesis, I am analysing the market of domestic travels, I am focusing on the segmentation of target group later on. The current status of the association is analysed and described in terms of product portfolio and strategic approaches. I am offering a new structure of the portfolio for which the marketing plan is being prepared. The action plan with all communication activities is part of the final outcome as well.
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Analysis of the Supply Czech Castles and Chateaux
Neubauerová, Markéta ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
This bachelor thesis solves offer of the Czech castles and chateauxs in the online environment through web portals. In the theoretical part of the thesis is discusses the issue of marketing in the field of culture and generally refers to the cultural heritage and intangible heritage fund of the Czech Republic. The practical part is the research and analysis of selected sites dealing with tourism. The conclusions of the work and findings are based on the author's own research, ran for three years. All studies were conducted using an online survey project. The work should serve as a basis for creating a portal that offers Czech sights.
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Physiogel relaunch on Czech and Slovak market
Tatičová, Lucia ; Tahal, Radek (advisor) ; Prechtlová, Marta (referee)
A new product launch is important and difficult part of product life cycle. It also means uneasy process for company. Goal of this diploma thesis is to evaluate chosen marketing mix strategy of relaunch Physiogel on Czech and Slovak market through marketing plan conduct and realization of marketing research focusing on target group. Theoretical part offers basics for better understanding of the topic. Then practical part, consists from two phases, offering conduct of marketing plan and structure, analysis of marketing research and evaluation of results. Output from these activities will consist not only from analysis and evaluation of marketing mix strategy, but also enrichment of information concerning target group and proposal of marketing activities for the brand for year 2014.
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Analysis and design of data services for customers on the basis of available data sources in the enterprise. (Vodafone company)
Brdjar, Jaroslav ; Pour, Jan (advisor) ; Machander, Aleš Machander (referee)
This thesis is concerned with analysis of the mobile operators in the Czech Republic. Introduction part of thesis is devoted to the explanation of the key indicators which are used by mobile operators to analyze the rate of customer churn, or average revenue per user, or the customer value. Very importat is also a comparison of price consumption baskets in the Czech Republic with the other countries. The situation has changed dramatically offering unlimited tariffs in the already fully saturated market. In the practical part of this thesis I have focused on a detailed analysis of customers data in Vodafone company a I have reviewed the current offer of affordable tariffs and data services. I tried to implement new tariffs based on a real information of all customers - individuals over a period of 3 months. The aim of the thesis is to propose tariffs and services for customers, which would maintain the current customer base or which would increase the base slightly.
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