| |
|
Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
|
| |
| |
|
Modern methods of wet cleaning flue-gas
Kubíček, Jan ; Grolig, Ondřej (referee) ; Dvořák, Radek (advisor)
The main theme of this master’s thesis is to acquaint with flue gas cleaning problems. Also modernization of experimental device called “O-element”, installed in laboratory at Institute of process and environmental engineering, is involved in this master’s thesis. “Oelement is used for cleaning acid elements from flue gas. Further there are results of experimental measuring on this device, and their estimation.
|
|
Segmentation of the detergent market
Bulantová, Barbora ; Koudelka, Jan (advisor)
This Masters Thesis is focused on detergent market in the Czech Republic and its market segmentation. The goal of this thesis is to find differences and similarities between consumers and to uncover the segments which are internally homogeneous and externally heterogeneous, and to suggest a marketing approach for each segment. Theoretical part of this thesis is about theoretical explanation of the market segmentation process, different approaches to segmentation and methods of segmentation. There is also a description of the detergent market in the Czech Republic. The analytical part is focused on segmentation process itself. The segmentation is based on both primary and secondary data. The revealed segments are then described in detail. There is a suggested marketing approach how to effectively address each segment.
|
|
Optimization of wall thickness for headlamp body
Prokeš, Radim ; Tomaj, Martin (referee) ; Kandus, Bohumil (advisor)
This project is concerned with the issue of the thickness optimalization of the wall thickness of the plascics headlamp housing by the simulation Moldflow analyse. There are mentioned the basic information about the plastic materials and their dividing over there. Furthermore the description of the injection process, the injection machines and the tools is included. The principles of the proposal and the construction of the plastics part is also mentioned here. In the application of the Moldflow Plastics Insight 6.0 there is provided the simulation of the melt moldflow for the proposed headlamp housing. Based on this analyse the proposal of the thickness reduction of the wall thickness of the headlamp housing is worked out with the aspect on the required qualities. It also contains the technoeconomic estimation of the benefit optimalization.
|
|
Analysis of drawing contributions from the Regional Operational Programme in the Košice Region 2007 - 2013
Hupka, Peter ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
Regional policy is becoming one of the strategic priorities of the European Union after its extension. The main tools of the policy are subsidies for less advanced regions in EU. This work aims to evaluate the Regional operational programme in the Košice region during the programming period 2007 to 2013. In the theoretical part author describes the process of forming the European Union, the overall characteristics specified by EU funds and gives basic information on Slovak Republic and Košice Region. The analytical section is dedicated to the characteristics of the Regional operational program. This work compares the individual priority axes of the operational program and the successful utilization of the allocation. For an objective assessment Košice region is compared with other regions of the Slovak Republic at the level of priority axis. Based on the analysis the author reviewed the regional operational programme in the Košice region as successful with space for improvement in the fulfilment of allocations
|
|
Design of Forming Tool and Machinery for Couting out of Pad
Kolář, Milan ; Štroner, Marek (referee) ; Dvořák, Milan (advisor)
The Diploma Thesis presents a draft of designated automatic apparatus for cutting out and assembling pads for pressure control valve (DRV2). The theoretical chapter of the Thesis contains selected findings from theory and technology for material cutting. The next chapter contains design solutions for a designated apparatus for cutting and assembling pressure control valves. The pads are etched from 0,08 mm steel plates X2CrNi Mol7-12-2. The shape of the pads is etched on a 35mm-wide belt that is wound up onto a drum. The draft of this new technological facility has been elaborated in accordance with the most suitable technological variant. The cutting tool is made of steel 19 437 that is thermally processed at HRC 62-4. Estimated annual volume of production series is 2 mil. pcs. The cutting and assembly processes are executed with the aid of this designated automatic apparatus.
|
|
Fatigue failure mechanism of nickel-based superalloy Inconel 713LC under 800°C
Smékalová, Jana ; Juliš, Martin (referee) ; Hutařová, Simona (advisor)
Nickel superalloys are used for high-temperature application in energetic and aerospace industry. They are exposed to aggressive environment at high temperatures with the interactions between fatigue and creep processes, high-temperature oxidation, corrosion and erosion. Lifetime extension of such strained parts while increasing the performance of particular machine is possible by applying protective surface coatings. The subject of this work is to investigate the fatigue failure mechanisms of superalloy Inconel 713LC at 800 °C and to compare these mechanisms between material with a protective coating based on Al-Si and material without coating. The location of initiation fatigue cracks, their propagation and the fatigue crack propagation rate in some areas were analyzed by optical microscopy, scanning electron microscopy and confocal laser scanning microscopy. Based on previous research it was found that the application of the coating AlSi has a positive effect on lifetime of alloy Inconel 713LC. These results were confirmed and estimated in the diploma thesis.
|
guest ::
