National Repository of Grey Literature 4,690 records found  1 - 10nextend  jump to record: Search took 0.36 seconds. 

Cultural differences influencing marketing communication
VÍTOVÁ, Veronika
This thesis deals with the cultural differences between the Czech Republic and Japan and how these differencen influence marketing communication in the country. One part is dedicated to find out how does the Czech consumer react to chosen Japanese advertisement.

Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.

Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey.
Veretina, Alena ; Kouba, Vojtěch (advisor) ; Dianová, Markéta (referee)
The bachelor thesis Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey focuses on the national cultural heritage the site of Vyšší Brod Cistercian Abbey. Main goal of this thesis is cultural-economic evaluation of the abbey and possibilities for increase of attractiveness for tourists. Theoretical part describes history of the abbey, its uniqueness, possibilities and constraints of animation processes in the area. Practical part elaborates about the impact of particular project realized in the area of the abbey - Land Exhibition held in 2013. Vyšší Brod Cistercian Abbey was one of four objects of Upper Austria / Southern Bohemia Cross-border Land Exhibition. Thesis analyses impact of the project from a perspective cultural history and economy.

Diversity and intercultural aspects of the functioning of a company
Tetenková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis concentrates on culture, its levels and characteristics, including business culture. The first part focuses on cultural diversity and management of diversity in business culture, with emphasis on the related incorrect tendencies, caused by various culturally conditioned biases. The following part considers different aspects of intercultural communication, its possible barriers and the question of intercultural training. The practical part analyses an existing multinational corporation, particularly with regards to its corporate values, practices, corporate diversity and intercultural training. Furthermore, this part is complemented with a study of the culturally conditioned difficulties within the company, the influence of existing cultural differences on employee communication and cooperation, as well as on intercultural training. The outcome of the study are recommendations, which serve as a base for potential modifications of the corresponding company processes.

Cultural Standards of New Zealand
Sládek, František ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.

Activities and functioning of New web organization
Tyl, Jan ; PROKOP, Petr (advisor) ; SULŽENKO, Jiří (referee)
Abstract Bachelor thesis Activities and functioning of New Web organisation aims to detailed analysis of this culture network. What paths choose, how fulfills its visions, etc. Describe the formation of the organization, motivations and partial steps, which New web takes for its funcioning. How partial sections of this organism thinks and how cooperate. Also this thesis deals with organization structure of New web. Collectively write an overview of activities this network. Uncover sources of funding. All in relation with functioning of another culture networks in Europe. Concretely IETM, Trans Europe Halles and IN SITU organizations. In conclusion wants to outline future direction of New web organization.

Corporate identity of cultural institutions
Rálek, Jakub ; SULŽENKO, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis researches relationship between corporate identity and cultural environment. It explains and analyses key subjects such as graphic design, corporate image, corporate culture, corporate communication, corporate product, target group, symbol, brand, vision, mission etc. It is divided into three parts – first part contains definitions, second part contains analysis of two key studies – Na zábradlí Theatre and Josef Kajetán Tyl Theatre and then there’s third part, which merges the previous (theoretical and practical) into one, which should outline process of creating own brand identity. The last part is focused mostly on handling with corporate design. The thesis emphasizes necessity and reason of professional marketing approach to achieve rising brand equity and stable growth of any cultural corporation.

Foundation Brücke/Most and its influence on the Czech-German cultural cooperation after 1997
HERELOVÁ, Veronika
The thesis is aimed to Czech-German cultural relations at the turn of the 20th and 21 century, especially the example of the foundation Brücke/Most, which focuses on the support of Czech-German understanding and cooperation (the Foundation was established in 1997 with the goal to cooperate with the Czech Republic and other countries of Central and Eastern Europe). Based on information from the Foundation, its materials, or interviews with the staff in the foundation the bachelor brings the Foundation Brücke/Most activities closer - the projects that it supports.

Cultural Centres
Adolfová, Barbora ; PROKOP, Petr (advisor) ; KAŠPAR, David (referee)
This thesis is concentrated on cultural centres built between years 1960 and 1990 in the former socialist Czechoslovakia. Six cultural centres have been chosen and analyzed to conclude the purposes they serve as well as the programs they offer. These chosen cultural centres are run as municipal organisations financed from the town budgets. The six towns where they are located are similar to each other in terms of their history, size and the time when their cultural centres were built. All of these centres share difficulties with the lack of cultural interest of local citizens, bad technical shape of the buildings in question and low budget. The aim of this thesis is to compare the functioning of these six cultural centres and conclude whether being directly funded and influenced by the municipal councils has a positive impact and should serve as a model for cultural centres or should be replaced by a different one. It also focuses on cooperation between the management of cultural centres and municipal officials, cooperation with other local cultural institutions and cultural centres from different towns.

Comparison of intercultural competences of nursing staff in the Czech Republic and German-speaking areas
TÝLEOVÁ, Tereza
The increasing migration of population in the 21 century causes development of multicultural societies. With the increasing number of foreigners in individual countries it is possible to also presume an increasing number of patients/clients from different cultures in medical facilities. These facts require modern attitude to nursing, developing of transcultural nursing, implementing multi- and transcultural education in the health care education and propagation of multicultural conception of nursing between the nursing personnel. The result of these necessary changes should be the ability to provide effective nursing care which is culturally adjusted to the patient/client that would also take their specifics, customs and traditions of their culture into account and that would saturate all their biological, psychological, social and spiritual needs according to their race, nationality or belief. This thesis deals with multicultural nursing and confronts cultural competence of the nursing staff in Czech Republic with that in German-speaking countries. This thesis aim is to state the level of multicultural competence of the nursing staff and explore conditions provided to the nursing personnel of the hospital for giving culturally adapted care to patients-foreigners. The results of the research give an overview of the state of culturally competent care in comparable medical facilities in Czech Republic, Germany, Austria and Switzerland. They will also give a feedback to the questioned hospitals. Such information may alert their management to possible lack of knowledge of their nursing personnel and help them direct its further education. The theoretical part of the theses defines the basic concepts regarding culture, ethnic groups, race or nation, formulates the difference between the terms "multicultural" and "transcultural" nursing, multicultural education and culturally competent care, compile the most common sections of specific cultural needs of the individuals. In short it also processes J. Campinha-Bacote's model of cultural competence in health care delivery, the Papadopoulos, Tilki and Taylor Model for developing cultural competence and the Purnell Model for cultural competence. It also shortly deals with nursing frameworks for acquiring cultural data, such as the Sunrise model from M. Leininger, the Giger and Davidhizar Transcultural assessment model and Bloch's ethnic/cultural assessment guide. The empirical part processes and evaluates data obtained during the quantitative research. The accumulation of the data was conducted through anonymous questionnaires that were distributed between the nursing personnel of internal and surgical wards of the hospitals in Czech Republic and in German-speaking countries. In Czech Republic these were hospitals in Prague and in Tábor, in Germany a hospital in Dortmund and one in Cottbus, in Austria the hospitals in Salzburg and in Weiz and in Switzerland a hospital in Aarau and one in St. Gallen. The collection of the data was conducted either on-line or by way of printed questionnaire forms. The acquired data were valorized and sorted into diagrams and tables for further clarity. From the respondent´s answers follows that the queried medical facilities in Czech Republic do not provide sufficient conditions for their workers to give culturally competent nursing care on such a level, as it is at the facilities questioned in the German-speaking areas. The results also show that language skills of the nursing personnel in these hospitals in Czech Republic are worse than those in the German-speaking countries. With the level of multicultural competence the situation is similar; in this field Czech nursing personnel does not match their foreign counterpart. It is necessary to remark that this research sample of two hospitals from each of the countries is insufficient for the results to be applied on the whole Czech Republic or German speaking countries.