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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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Measurement of nucleation rate in corrossive mixtures
Krejčí, A. Petr
For a complete description of two-phase flow a basic informationabout liquid phase formation is needed. The information is fulfilled in terms ofnucleation rate and its dependency on quantities characteristic for gas-phaseflow. One of devices used for measuring of nucleation rate in multi-componentsystems of vapors and gases is a shock tube. Unique modification of this devicedesigned for measuring in chemically aggressive mixtures is described.
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The rendition service for the seniors in the region of Říčany city
Koubová, Jana ; Průša, Ladislav (advisor) ; Šloufová, Romana (referee)
My diploma focuses on the issue of care for senior citizens.I deal with the providing of the social services for senior citizens in Ricany region;the goal of my work is to map the region in question from that perspective.Further below I concentrate on the Social Service Legislation used by all providers of social services , on the quality of provided social services , on the terms of community planning , on the selfgoverning regions of Czech Republic etc.I also focus on the problem of the state and private organisations.My empirical section is based on the questionnare completed by the leading staff of social service providers and on the accessible data of Czech Department of Statistics as well as on the information obtained from the relevant institutions located within the Ricany region. The research presented below is dealing with the mapping of the social service facilities, with the level of their utilization as well as with the public demand for these facilities and for their services.
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The influence of internet on informative society in the educational process
Steiner, Štefan ; Pavlíček, Antonín (advisor) ; Munk, Michal (referee)
The aim of the dissertation is to outline the influences of internet, which are far-reaching and heterogeneous. Internet markedly contribute to the rise of new society, new forms of economies. That is why the dissertation analyse the informative society and the economy of the informations, connected with her. There are exactly informations, wich are framing internet, internet culture, customs, communities. And there is no exception for school and school background, tipical place for the educational process. The aim of dessertation is to outline the education feature of internet, new methods and tools, which internet bring into the educational process. Flash point of the dissertation is the research among the students, where we reveal the rate of the internet influence on the study.
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Double Tax Treaties
Procházková, Andrea ; Černohlávková, Eva (advisor) ; Marková, Michaela (referee)
The thesis deals with issue of international double taxation with respect to taxes on income and capital. The aim of the thesis is to provide a comprehensive overview of the issue of concluding international double tax treaties and to verify, whether the differences in their provisions can be significant enough to affect activities of internationally active entities. The body of the thesis is divided into three chapters. The first chapter explains what double taxation is, how it occurs and the possible ways of its elimination. It also deals with related tax evasion. The second chapter is devoted to bilateral and multilateral tax treates. The emphasis is on OECD and UN model conventions and related issues of exchange of information, non-discrimination and dispute resolution. The third chapter focuses on the approach of the Czech republic to enter into tax treaties. Its main part is devoted to a comparison of tax treaties which the Czech republic has concluded with the United States of America, Slovakia and Germany.
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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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Business expansion from the Czech Republic to the Polish market demonstrated on an example of a specific company
Skružná, Jana ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The diploma thesis describes all particular steps which have to be made by a company in case of expansion onto Polish market. The Polish market and its attractiveness to Czech companies is analyzed within the scope of first chapter. In the following chapters there are described the sources for gaining all necessary information and possibilities to find clients in the Republic of Poland. A significant attention is paid to the hedging instruments in order to guarantee first signed contracts. The issue of VAT in terms of trade with the Republic of Poland and the issue of Intrastat is brought to the reader's attention in detail in the last chapter. A case study of a company TECH, which had already successfully realized the expansion onto Polish market, is presented in the thesis. This way the theoretical information are transferred to the practical level and interesting and real situations and examples are offered to the reader.
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Achievement motivation in synchronized swimming training
Kopecká, Kateřina ; Jurák, Daniel (advisor) ; Peslová, Eva (referee)
Název práce: Výkonová motivace v tréninku synchronizovaného plavání Cíle práce: Cílem diplomové práce je pomocí dotazníkové metody zjistit, jakým způsobem trenéři synchronizovaného plavání motivují své svěřence v tréninku a v průběhu soutěží. Na základě získaných informací vytvoříme doporučení, které bude trenérům v praxi nápomocno v řešení problematiky motivace v tréninkovém procesu. Metoda: Experiment bude prováděn metodou kvalitativního dotazníku sestaveného pro trenéry synchronizovaného plavání na území ČR. Klíčová slova: synchronizované plavání, sportovní výkon, psychologická příprava, motivace, výkonová motivace, prostředky regulace, trenér Abstrakt Title: The Achievement Motivation in Synchronized Swimming Training The Aim of The Thesis: The aim of the thesis is to find out how the coaches of synchronized swimming motivate their athletes during training and competitions. We will create recommendation for coaches based on recieved information. This suggestions will be helpfull in solving the problems of motivation in training. Method: Experiment will be provided by using qualitative questionnaires established for synchronized swimming coaches in the Czech Republic. Key Words: synchronized swimming, sports achievement, psychological preparation, motivation, achievement motivation, means of...
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